Joanna Conidis, Pmp, Mba Email & Phone Number

Greater New York City Area

Greater New York City Area

• Lead over 40 projects initiatives to renovate existing products and packaging to minimize complexity of formulas and production without compromising the quality or consumer experience and resulting in over $7MM in.
• Partnered with retailers such as Costco, Walmart and Target to development and launch exclusive products and pack sizes which strengthening sales, distribution, and relationships with these retailers.
• Managed the redesign of the entire KIND product portfolio according to the brand strategy, budget and timeline establish; successfully lead a cross functional team in the transition of over 250 pieces of packaging from.
• Managed the development and successful launch of the first sustainable packaging on KIND’s eComm platform; gained technical knowledge about packaging and suppliers and gathered consumer insights to be leveraged in.
• Introduced and strengthened the KIND brand in international markets by managing over 30 projects that launched product lines and created retailer specific products to meet market needs and more than double each.

Greater Nashville Area & New York City

• Provided valuable insights and high impact presentations to support client's strategic marketing and sales initiatives and influence client action; particularly for $1Billion brands Pedigree and L'Oreal Paris.
• Collaborated with resources in North America, Europe and India to design actionable strategies for success in emerging markets and untapped product categories, opening new revenue streams for clients.
• Key contributor for client's transition to new POS and customer research data platform by actively participating in database stand up, risk identification, change management, and UAT and database validation activities.
• Managed 4 analysts by training them on Nielsen's tools and best practices, developing their project and client engagement skills, and mentoring them as they developed actionable strategies for our clients.

Greater Nashville Area, TN

• Managed projects for the State's website by collaborating with State Agencies, Governor’s Office, and Vendors that offered useful online services and increase user functionality for the citizens of Tennessee.
• Managed the redesign of the state Intranet site into a cohesive resource for state employees by developing the project schedule, remove roadblocks and representing the Project Sponsor in key meetings.
• Chaired the bi-weekly ePortal status call with key project resources to effectively resolve issues, risks and outstanding action items and communicating project progression to key government officials.
• Created a streamlined portfolio view of all ePortal projects and managed the re-design the state SharePoint site to communicate project progression to state officials and government agencies.

Toronto, Canada Area

• Created a planning process to aggregate, organize, prioritize and track 100+ merchandising programs, store promotions, and pilots which enhanced both profit margins and the quality of store-level execution.
• Lead a team of Portfolio Analysts to develop measurements and scorecards, which ensured the timely execution of the Customer Experience Strategy at the store-level, and created reports and presentations to communicate.
• Presented to business units and buyers centralized communication protocols and project best practices that provided stronger and more consistent execution of enhancements at the store level.
• Lead the upfront planning of new project opportunities following the project management discipline, and liaised with various cross-functional teams to mobilize delivery of the initiatives.

Toronto, Canada Area

• Key contributor in the day-to-day promotion and merchandising strategies which increased POS by 23% and made Canadian Tire the #1 retailer in Canada for kitchen appliances and garment care.
• Project lead for the end to end line review process; negotiating with product vendors and influencing cross functional teams such as Merchandising, Pricing, Planning, Promotions and Supply Chain to successfully.
• Conducted assortment analysis by gathering and organizing information from reports, market data, and competitor trends to successfully develop promotion and pricing strategies for the overall category growth and.

Toronto, Canada Area

• Accountable for overall coordination and support of the multi-million dollar Enterprise Financial Planning Program and its projects by maintaining schedules, driving completion of milestones, and supporting the Program.
• Supported 3 cross functional teams, influencing their priorities and decisions, resolving conflicts and enabling effective discussions amongst the teams in order to adhere to the project scope and deliver the end state.
• Co-managed the Change Management initiative by identifying stakeholders, conducting change readiness assessments, coordinating new process workshops, and developing a communication strategy to ensure successful process.
• Managed the continuity of communications with stakeholders to exchange and provide relevant information about the program through the preparation of status reports and management of the program’s SharePoint site.

Brussels Area, Belgium

• Assisted in European Union educational policy and program development process for joint education programs with international organizations and industrialized countries.
• Researched, analyzed and identified relevant education trends and international strategies; drew conclusions and made recommendations for education programs that were presented to senior leadership.
• Participated in negotiation meetings between the EU and Canada and the EU and US; used a systematic approach to assess the proposals and the impact on stakeholders which allowed for the effective selection of programs.
• Thoroughly reviewed reports of existing international education programs, identified important details and wrote project assessments which ensured sustainability and quality standards of education in Europe.

Toronto, Canada Area

• Developed, implemented and evaluated annual communication strategies and programs designed to inform customers, media and the public of Clarity's software and service offerings.
• Collected, organized and summarized information on market trends and customer needs and selected corresponding marketing strategies to ensure promotional opportunities are identified, prioritized and pursued.
• Co-managed the re-launch of the new corporate website which increased traffic by 25% by collaborating with the agency on the design and functionality and overseeing the preparation of content and graphics.
• Championed creative team consisting of marketing, design, and editorial to create compelling communication materials, ensuring the products’ saleability with target consumers and alignment with the product’s positioning.
• Developed, managed and tracked the communications budget and conducted cost-benefit analysis on programs to ensure strategic objectives are met.

• Worked co-operatively and collaboratively within a team to develop informational materials and resources for the users of the internal financial software program (IFIS).
• Tracked and documented progress of communications programs and ensured project deliverables were met timely and accurately.
• Regularly developed clear, concise and accurate content for the intranet site which was relied on by Ontario Public Service staff to effectively use IFIS.
• Proactively researched and wrote articles on IFIS related topics and designed the layout for the online newsletter.

• Participated in the complete partnership development process with the executive team from initiating contact with potential retail partners to the planning and implementation of the Aeroplan loyalty program.
• Conducted research on target retail industries (including gas) which was used by the team to design successful strategies for acquiring new partners.
• Successfully organized and administered Aeroplan media events by overseeing guest lists, managing the media table at the events and communicating with the public relations manager.

Toronto, Canada Area

• Fielded requests from journalists and provided them with pictures, specifications and other information which resulted in the accurate portrayal of Toyota's brand and vehicles in 35 articles.
• Communicated with journalists across Canada to encourage press vehicle road tests which resulted in 24 journalists test driving the different brands of Toyota vehicles.
• Co-ordinated contests and media events across the country that helped increase the exposure of the Toyota brand.
• Successfully organized and administered the Toronto Media Christmas Party for over one hundred media representatives and Toyota staff.
• Assisted environmental affairs manager in organizing Toyota Prius Environment Awareness media event which effectively highlighted Toyota’s sustainability initiatives.

Bachelors Of Business Administration, Management Co-Op

Activities and Societies: Vice President of Communications - Co-op Students AssociationSpecialist degree: stream in Marketing Management.

Masters, Business Administration

Activities and Societies: • Guest speaker at Toronto area high schools where I shared my experiences and motivated the next generation of.