Joanna Beeman Email & Phone Number

Los Angeles, California, United States

Los Angeles Metropolitan Area

Costa Mesa, CA

Content director specializing in the discovery, development, and deployment of brand, product, and platform stories for healthcare. Leads a team of amazing content developers who deliver smart tactics and fresh ideas daily. Very interested in changing the world for the better.

Costa Mesa, CA

As Content Director, I shape and influence content across clients and brands to bring healthcare professionals, and the patients and caregivers they serve, closer to the products and services that lead to better outcomes.

Tustin, CA

Leads creative team to develop powerful and action-inciting creative for healthcare and wellness brands. Collaborates with strategy, development, and UX teams to bring context strategy to life for clients. Experienced in pharmaceutical, medical device, direct-to-consumer and healthcare professional brand strategy. Passionate about building brands that help.

Irvine, CA

Led team of medical copywriters and art directors to concept, develop and deploy compelling creative for Fortune 500 pharmaceutical companies. Specializing in the digital space, Joanna's team partners with planning, engagement and account groups to innovate new ways of connecting with patients, healthcare professionals, investors and media.

Medical content development for patient and healthcare professional audiences, digital strategy, brand planning, and FDA/DDMAC compliant material creation for pharmaceutical companies.

Ignite Health is a full-service healthcare marketing agency that uses innovative thinking and a technology-centric approach to educate, inspire, and empower chronically-ill patients and their caregivers. I am responsible to collaborate with creative team to design and implement strategic online solutions for pharmaceutical and health-related companies.

• Structures all editorial and advertising content for medical trade publication Bariatrics Today, a quarterly publication targeting medical professionals and administrators.
• Oversaw complete re-branding of publication, resulting in 88% increase in ad sales from Q1 to Q3 2008.
• Maintains editorial calendar including content deadlines, pagination and advertising submission dates.
• Edits, rewrites, and proofreads all articles and research summaries.
• Works with guest writers (many of whom have no formal training in writing) to organize and refine articles.
• Supervises administrative and editorial staff.

• Online content producer for monthly e-newsletter; responsible for working with outside vendor (Constant Contact) to compose newsletter and maintain current member database.
• Wrote, edited, and copyrighted press releases and Board of Trustee materials for National Public Radio affiliate station.
• Transcribed and edited on-air interviews; published articles via daily website updates.

• Clients include: Family Violence Project, St. Joseph Health Care System, Orange County Red Cross, Alegria Center for the Arts, US Department of Health and Human Services, Habitat for Humanity Orange County, Shanti of.
• Drafted program narrative and assembled key research for multiple grants, including program narrative for $1.2M grant awarded by the Department of Justice.
• Member of formative and drafting committees.
• Researched and identified all relevant grant opportunities.
• Compiled statistics and outcomes research to support grant applications.
• Worked with executive staff to solidify organizational mission.

• Formative member of team responsible for responding to listener questions and concerns for National Public Radio affiliate station.
• Developed and maintained station information database, increasing work flow capacity.
• Trained off-site customer service representatives during on-air pledge drives.

• Dispatched all digital and other media from corporate headquarters to field staff.
• Managed affiliate station databases using MS Access.
• Prepared and distributed media updates to national station affiliates containing new creative Public Service Announcement in multiple formats.