Joanna Fong Email & Phone Number

台灣 臺北市

．Develop and distill performance-driven marketing strategy for brand growth in Chinese-speaking markets.．Lead and develop localized marketing programs across all owned, earned, and paid platforms.．Manage and integrate teams for cohesive product launch. ．Manage and lead marketing budget planning and campaign allocation.

台灣 臺北市

．Manage and oversee local consumer digital and on-ground events and brand partnerships for the brand, revenue, and IP growth.．Develop earned/paid media strategies for all Chinese-speaking markets and manage local teams on execution.．Drive growth strategies for social media platforms to expand brand awareness in Chinese-speaking markets.

台灣 臺北市

．Develop & execute PR strategies to boost the positive perception of products and company, ensure to maximize exposure for our products & brand itself.．Develop and maintain relationships with key media, manage media inquiries and interview requests.．Coordinate all PR activities & events and evaluate opportunities for partnerships across different industries.．Manage PR schedule & materials for each product to ensure marketing beats are on track.．Monitor & report PR results to remain a keen understanding of industry trends affecting consumers and make appropriate improvements.

台灣 新北市

．Public exhibition event execution and project management.．Develop cross-over collaborations and channel marketing activities for boosting sales.．Coordinate with licensors to ensure all execution details are approved.

台灣 新北市

．Handle tasks of scheduling and organizing preparation for annual exhibitions at attendance.．Responsible for proposing and executing booth campaigns in international exhibitions.．Serve as a content creator for marketing materials including website, posters, EDM…etc.

碩士, Operations Management And Supervision

Master's student ∣ Institute of International Management ∣ National Cheng Kung University

學士, Japanese Studies

Bachelor ∣ Japanese Language and Culture ∣ Soochow University