Joanna Friedl Email & Phone Number

Eltham

Eltham

Melbourne, Australia

Primarily I have worked with 'habbot', a premium designer fashion label developing marketing strategy and campaigns to ensure consistent and competitive brand positioning, to gain new customers through brand awareness activities via events and social media and retain existing customers via retention activities including database and email marketing. habbotstudios.comI also provided marketing services to five small businesses, including Findlay Electrical, Parkinson Group, Timberon… Show more Primarily I have worked with 'habbot', a premium designer fashion label developing marketing strategy and campaigns to ensure consistent and competitive brand positioning, to gain new customers through brand awareness activities via events and social media and retain existing customers via retention activities including database and email marketing. habbotstudios.comI also provided marketing services to five small businesses, including Findlay Electrical, Parkinson Group, Timberon Cabinets and Oasis Wealth. I project managed and curated new websites, managed brand identity projects, implemented social media plans and email programs and provided strategic marketing advice.findlayelec.com.autimberoncabinets.com.auoasiswealth.com.au Show less

Marketed a suite of education software applications, online programs, hardware and eLearning consultancy services, by developing content such as blogs, video testimonials and infographics for the company website, social networks, eDMs and print brochures. I planned and implemented a series of experience events, 'Play Dates', where educators could get hands on with new and emerging technologies.Managed new the brand identity project which included new logo, brand guidelines… Show more Marketed a suite of education software applications, online programs, hardware and eLearning consultancy services, by developing content such as blogs, video testimonials and infographics for the company website, social networks, eDMs and print brochures. I planned and implemented a series of experience events, 'Play Dates', where educators could get hands on with new and emerging technologies.Managed new the brand identity project which included new logo, brand guidelines, company brochures and website.Lead the CRM program, segmenting the customer database to identify existing customers with significant loyalty and sales potential and planned a program for the sales team to foster this relationship. Show less

I planned and implemented Suzuki Motorcycle’s digital and direct marketing campaigns, including sales, brand awareness and product launch campaigns.I managed the content and development of the company websites, including copy, images and video content and have launched micro-sites for the cruiser and learner range of motorcycles.Having identified customer retention as an important strategic objective, I project managed the installation of an integrated CRM system to help achieve… Show more I planned and implemented Suzuki Motorcycle’s digital and direct marketing campaigns, including sales, brand awareness and product launch campaigns.I managed the content and development of the company websites, including copy, images and video content and have launched micro-sites for the cruiser and learner range of motorcycles.Having identified customer retention as an important strategic objective, I project managed the installation of an integrated CRM system to help achieve this. I provided analytical insights to management into customer behavior and trends and ensured privacy and data quality.Past responsibilities in the Automotive side of the company include implementing sales and marketing plans for six products across print, broadcast, online, brochures, product launch events, Motor Shows, media releases and media testing programs. Show less

I taught approximately 20 International students Advertising strategy, planning and execution.

I received and processed orders from the dealer network for the production of Individual BMWs.

Business, Marketing

Planning & Design, Architecture

Agent'S Representative Course