Joanna Harp, President of Dance Media, leads digital transformation while spearheading revenue, business and content operations for six titles including the global publication of record, Dance Magazine.A proven, accomplished commercial chief with over two decades of media experience, Joanna is a passionate builder who excels in zero-to-one. In her current role she has pioneered innovations for the dance world, creating the only daily email, two paid membership models, several new event concepts, a virtual library of classes and conversations, and has 4x its digital footprint from 4M to 16M. Having been a dancer herself, she brings those same distinctive qualities to her career: discipline, deliberateness, confidence, patience and the pursuit of excellence.Joanna has led award-winning teams in a variety of professional b2b environments, while developing and maintaining deep and trusted relationships. Finding new ways to meet her audiences where they are, Joanna's proof as a dynamic media entrepreneur is illustrated across all the industries to which she has been dedicated.As launch Publisher of PilatesStyle, Joanna identified the market opportunity through the fastest growing fitness activity of its time, embedded herself in the industry and created a voice for content and commerce where one hadn't existed prior, and which still thrives today. As Publisher of Direct Marketing News, Joanna led the successful transition of a weekly print to a daily digital product, with a wide offering of virtual and in-person events. Leading sales for Best Lawyers, she developed their Women in the Law content and event platform; and, leading sales for Econsultancy developed their first in-person event and content focused event platform. Making strategic connections to form greater, more valuable partnerships and develop new, lucrative opportunities within, across and beyond the industries she has worked is always at the forefront of her intentions. Joanna is an Executive Class Member of She Runs It, a Board Member of a Non-Profit, and a proud NYU Alum and Mentor.