Joanna Hawley-Mcbride Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Consulting clients include: All Roads Studio, Dunn-Edwards, Dunn-Edwards DURA, Genuine Skagit Valley, Kate Quinn, Prana, Rejuvenation & Ultraviolet Agency.KEY ACHIEVEMENTS - Jojotastic.com:✨ Lead creative direction and marketing strategy for successful lifestyle blog with up to 100k monthly page views and 3.9 million followers, with a focus on organic Pinterest strategy and content creation including photography and video. ✨ Launched the Jojotastic School of Social Media to teach Instagram and Pinterest marketing to small businesses via online courses and mentoring. Results included +600% annual increase in impressions on Pinterest.✨Content creation for brands including Amazon Home, KitchenAid, Walmart, Braun, Grove Collaborative, Cricut, Brooklinen, IKEA, The Bouqs, & West Elm. Brand ambassador for Ziploc, Lamps Plus & Walmart.✨ Panelist and speaker: Alt Summit, Pinterest Knit Con, The Meridian Experience.KEY ACHIEVEMENTS for clients:✨ Created evergreen multi-channel content including SEO-rich blog posts, Instagram (Feed, Stories, Reels), Pinterest (Static, Carousel, Idea Pins, Pinterest TV), TikTok, and email newsletters.✨ Delivered consistently jaw-dropping stats including +1024% in impressions, +630% in outbound clicks, and +390% in checkouts.

As an Online Editor, I excelled in curating and publishing engaging and high-quality content that resonated with the target audience, leading to increased readership and subscriber base. My meticulous editing and proofreading skills ensured error-free publications, enhancing the magazine's reputation for delivering polished and captivating articles featuring subjects such as textiles, home decor, and art.

Philadelphia, Pennsylvania, United States

In this role, I contributed to the development of fashion-forward softgoods and hardgoods for the home, leveraging my skills in custom print creation (hand-drawn, digital), fabric manipulation, embellishment, and surface design. My creative input and ideation for seasonal concept presentations and future product ideas played a crucial role in driving innovation and maintaining a competitive edge in the industry.

As a content contributor, I have curated biweekly layouts for a renowned design blog, skillfully juxtaposing fashion and travel imagery to create visually captivating and engaging content for readers. My curated layouts consistently attracted a wide audience, enhancing the blog's reputation and establishing it as a go-to destination for fashion-forward individuals seeking travel inspiration.

As a content contributor, I successfully researched and curated compelling weekly layouts for a popular design, fashion, and food blog, ensuring the site remained up-to-date with current trends and engaging for readers. Additionally, I provided weekly installments to the Lunch Lady, Dining Style, and Outside/Inside series which provided valuable and informative content that resonated with the online audience and contributed to continued readership growth.

Designed on-trend top of bed and soft-lines for two brands with direction from design director and designer. Assisted in season color, trend, and theme development. Maintained daily contact with overseas and domestic vendors to ensure timely arrival of accurate samples.

Designed custom prints, jacquards, and yarn dyes based on seasonal color, trend, and theme for At Home, Sleepwear, Daywear, and Activewear. Partnered very closely with overseas and domestic vendors to achieve great results in production for on-time deliveries.

Communicated daily with Target buyer to merchandise on-trend home fragrance products.Directed designers in the strategic development and execution of packaging and marketing initiatives.Worked extensively with sourcing teams and factories in China and Vietnam to ensure on-time delivery of samples and communication.

Worked in a close-knit team to develop a strong brand identity through product design: textiles, small furniture and packaged candles.Created brand-right promotional materials : mass email campaigns, catalogs, and wholesale collateral. Maintained e-commerce website.Assisted in photoshoot planning, styling and execution.

Remotely collaborated with the design team to create several unique patterns.

Designed brand-right and trend-specific packaging for several home fragrance collections at Target.Traveled to various trade shows to forecast trends for Spring 2009 product development.Worked extensively with the sourcing department to gain technical knowledge of manufacturing techniques and guidelines. Executed technical drawings for new technology-driven home fragrance products.

I organized the 2008 Benefit Auction by contacting various photographers across the world. This auction is one of two major revenue sources for the gallery.

As the company's first ever product design intern, I researched new markets for wearable speech technology. At the end of my 3 months, I presented my findings to the New Ventures team. My findings were integral in the inspiration of future product development.