Joanna Hillman Email & Phone Number

Dallas-Fort Worth Metroplex

Work collaboratively within a team to edit and proof a variety of educational materials, including online courses, printed handbooks, student manuals, instructor guides, and certification exams. Edit new educational materials and revise current materials as per the company style guide and the Chicago Manual of Style.Work with a Content Management System and Learning Management System to help publish courses.Proofread carefully for grammar, spelling, punctuation, style, and formatting errors.Organize material into a logical order for presentation to students.Research topics to ensure accuracy of content.Edit press releases (using AP style), blog posts, and other marketing content such as ads.

Dallas/Fort Worth Area

Write clear, impeccably edited content for a wide variety of clientele (individual and corporate)Proof and edit a broad range of written materials, including blog articles, educational content, internal presentations and strategic communications, marketing brochures and mailers, emails, blog and journal articles, CVs and resumes Design and execute supplementary visual content for clients as needed (illustrations, step-out photography, DIY arts & crafts projects, trend boards)

Produced seasonal reports on trend, color, materials, details, etc., for fashion and craft retailers, interpreting market trends to support the client’s brand image and directionDesigned and executed projects and illustrations to support clients’ marketing/advertising initiativesClient list: Michaels Stores, Inc., Brown Shoe, Tommy Hilfiger, Camuto Group, Nine West, Topline/Report Footwear, Kenneth Cole, Marlena Mareé

Dallas/Fort Worth Area

Design and make craft projects that drive customer engagement (750K+ project page views in FY 2018) and sales ($200K+ in FY 2018 via project page visits alone); create supplementary content to ensure successful customer experience, including instructions and detailed tutorials, step-out photography, patterns, templates, etc.Develop and execute brand voice initiative for craft projects by writing/editing descriptive copy and instructions to integrate existing Michaels brand voice for use across digital channelsCollaborate with partners/stakeholders to create supplementary content per marketing objectives, including blog articles, social media and video content, teaching guides/instructions for influencers, store associates, etc.Partner with team members to provide expertise as needed, including video content, event styling, customer support, product testing, technical advice, legal restrictions, sample product research and development

Dallas/Fort Worth Area

Drove traffic and sales via Michaels digital platforms by writing/editing engaging content (e.g., lookbooks, project and product descriptions, blog articles and videos), increasing michaels.com visits to 118% of yearly goalManaged development and production of 150+ DIY and product videos to support 2014 ecomm site launch, increasing YouTube video views to 2.61 min/video from 1.60 LYManaged video timelines and production post-launch to align with marketing objectives and business needs, including styling, product sourcing, scriptwriting, shot lists, social media descriptions and keywords and links with a focus on SEO/customer engagementCollaborated with merchants to support category trends, product promotion, seasonal and year-round programs and planogram changes by developing positioning, content, placement and timing recommendations

Greater New York City Area

Developed seasonal design concepts for branded and private label women’s footwear (dress, tailored, casual, sandals); coordinated product development while maintaining brand standards for quality of materials, construction, finishing techniques, etc.Created core trend boards, reports and inspiration libraries used for all women’s private label presentations

Chicago, Il

Provided design, merchandising, materials sourcing, technical drawings, patterning and construction of apparel and accessories to individual and wholesale clients

Chicago, Il

Wrote executive materials (speeches, web and print articles, e-mail newsletters, white papers, presentations) and copyedited all public-facing materials (press releases, brochures, guides, conference materials, etc.) to ensure consistent organizational messagePrevious positions: Sales Analyst (2002 – 2003); PR/Marketing Specialist (2001); Executive Assistant (1998 – 2001)

-- Assisted curator with Costume Collections audit, sorting and classifying donated garments based on identification of historical era and archival research

B.F.A., Fashion

B.A., English & Studio Art