Joanna Graham Email & Phone Number

• Lead national shopper marketing efforts across key brands and channel priorities, including smartwater, Diet Coke, hydration portfolio and mixing.• Drive shopper programming from briefing through strategy and creative development through execution, including innovation launches, pillar programs and sustaining shopper tools.• Craft connected commerce briefs and evaluate strategies and creative against the brief to deliver shopper programs that meet business objectives, align with brand positioning and resonate with shoppers.• Steward the work across the Coca-Cola System while synthesizing inputs from many stakeholders to inform program development and execution.• Serve as a shopper marketing SME, collaborating closely with cross-functional teams to bring programs to life.

Led cross-functional teams in the development, production, execution and reporting of full-funnel advertising campaigns, including creative and media for TV, digital, social media, influencer, paid search, print, radio and out-of-home.Clients: The Home Depot, Shoe Carnival, PGA TOUR Superstore, Hanes Intimates, Costa Rica Tourism Board, SunTrust Bank, Capital One and Lufthansa Group

Greater Atlanta Area

Greater Atlanta Area

Atlanta, Ga

Managed the AT&T Mobility Device and Value accounts including regional and national print, radio, TV, digital and social media advertising. Executed AT&T’s advertising strategy by ensuring that campaigns and creative executions aligned with business objectives and target audiences. Compiled competitive and industry analyses.

Created media lists, editorial calendars, media briefing documents and press releases. Pitched clients to editors and reporters. Researched unique award, editorial, broadcasting and speaking opportunities to position clients as industry thought leaders, increase their presence in the media and achieve business and PR objectives.