Joanna Jones-Raymond Email and Phone Number
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Senior Marketing and Communications professional with demonstrated success in brand building, community relations, PR, and fundraising. Create and communicate strategic brand stories with excellence. As a strategic leader, I possess a successful track record of growing and managing large and diverse brands (B2B, B2C, and Nonprofit). High creativity coupled with an analytical and innovative approach to driving business results.As a marketing consultant and professor, I appreciate the daily juxtaposition of classic marketing strategies with new ideas and technologies. CAREER HIGHLIGHTS:Strategic Communications expertise in multiple categories for major brands: Healthcare, Senior Living, Property Management, Apparel, CPG, Household Appliances, Services, etc.• Webster University: Adjunct Professor of Marketing for the School of Communications • Marketing Consultant: Integrated Strategic Communications Consultant for B2B, B2C and Nonprofit brands. • The Foundation for Barnes-Jewish Hospital: Led New Strategic Communications team, creating marketing campaigns to build brand awareness for $1B foundation. Efforts support education, patient care, and research for multiple BJC healthcare, education, and hospice entities.• Promise Community Homes (formerly Rainbow Village): Rebranded 47-year nonprofit, elevating brand awareness and increasing results through new major donors (foundations, corporate partnerships, individual gifts, in-kind gifts, volunteerism). Exceeded goals.• Friendship Village: Achieved the highest senior living consumer inquiry generation, brand awareness, sales (100% sold expansions), and occupancy (96%+) in the communities’ history. Adopted new technologies, improving ROI through system-wide marketing integration.• Propper: Developed an 18-month strategic plan yielding record sales (+20%) and net profits (+18%)KEY SKILLS AND EXPERTISE: Marketing Communications Strategy, Strategic PlanningBusiness Growth, Lead Generation, Revenue Generation, Product LaunchesExecutive Influence, Client Relationships, Partnership Building, Stakeholder Influence, Cross-functional Leadership, Community Relations, FundraisingNonprofit ManagementBrand Awareness, Brand Messaging, RebrandingPresentations, Special Events, Public RelationsCritical Thinking, Issue Resolution, Problem SolvingTeam Leadership / SupervisionMarket Testing, Consumer ResearchPlan Optimization, Performance Management. KPIs / ROI Audits, Results TrackingProcess DevelopmentCRM, Database ManagementMicrosoft OfficeAdobe Suite
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Senior ConsultantEmd Consulting GroupSt. Louis, Mo, Us -
Adjunct ProfessorWebster University Aug 2021 - PresentSt. Louis City County, Missouri, United StatesExcited to serve my Alma Mater (for my M.A.) as Adjunct Professor in Advertising and Marketing for Webster University’s School of Communications. -
Director Of Strategic CommunicationsThe Foundation For Barnes-Jewish Hospital Jan 2022 - Jan 2023Greater St. LouisThe Foundation for Barnes-Jewish Hospital, through generous donors, raises more than $20MM annually to enrich lives, save lives, and transform patient care. The Foundation supports Barnes-Jewish Hospital, Barnes Jewish West County Hospital, Siteman Cancer Center, Goldfarb School of Nursing at Barnes-Jewish College, BJC Home Care and Hospice, Evelyn’s House (hospice), and Washington University School of Medicine.Led a team of philanthropic communications and marketing professionals in… Show more The Foundation for Barnes-Jewish Hospital, through generous donors, raises more than $20MM annually to enrich lives, save lives, and transform patient care. The Foundation supports Barnes-Jewish Hospital, Barnes Jewish West County Hospital, Siteman Cancer Center, Goldfarb School of Nursing at Barnes-Jewish College, BJC Home Care and Hospice, Evelyn’s House (hospice), and Washington University School of Medicine.Led a team of philanthropic communications and marketing professionals in the areas of annual strategic planning, digital strategy and content, marketing, donor engagement and publications. Developed master messaging, presentations, scripts, and solicitations including direct mail and digital outreach. In addition to leading the communications team, I collaborated with multiple teams throughout the organization and enterprise, served as a key member of the Foundation’s leadership, and interfaced with board members, clinical partners, donors, and the community. Aligned Foundation messaging with system-wide initiatives while refining and elevating the brand image. Show less -
Director Of Development And Community RelationsPromise Community Homes - Formerly Rainbow Village Properties, Inc. May 2019 - Nov 2021Greater St. Louis AreaPromise Community Homes (formerly Rainbow Village Properties, Inc.) is the leading expert housing provider in the region for adults with disabilities, providing safe, affordable, community-based homes. As a specialty property management organization, we are proud to partner with the highest-quality social service providers who meet our residents’ daily needs.Responsible for strategic and growth initiatives, the 2021 rebranding, public relations, marketing, communications, and… Show more Promise Community Homes (formerly Rainbow Village Properties, Inc.) is the leading expert housing provider in the region for adults with disabilities, providing safe, affordable, community-based homes. As a specialty property management organization, we are proud to partner with the highest-quality social service providers who meet our residents’ daily needs.Responsible for strategic and growth initiatives, the 2021 rebranding, public relations, marketing, communications, and fundraising. The initial six months included planning and execution of overhaul for the organization website, donor management database /CRM system, and branding. Developed all-new marketing and communications materials, updating and reframing the brand story. Researched, wrote, and won new grant bequests from corporations and foundations. Lead team charged with aggressive multi-year awareness and revenue goals. Show less -
Sr. Director Of Marketing And CommunicationsFriendship Village Stl Mar 2012 - Feb 2019Greater St. Louis AreaDeveloped branding, marketing, and strategic communications for Friendship Village Senior Services, Inc., operating the senior living communities Friendship Village Chesterfield, Friendship Village Sunset Hills (including independent living, assisted living, skilled nursing and FV at Home supportive services, In spring 2018, FV Services broke ground on a $201MM multi-site expansion and is continuing growth through mergers and acquisitions in senior living and senior services, completed in… Show more Developed branding, marketing, and strategic communications for Friendship Village Senior Services, Inc., operating the senior living communities Friendship Village Chesterfield, Friendship Village Sunset Hills (including independent living, assisted living, skilled nursing and FV at Home supportive services, In spring 2018, FV Services broke ground on a $201MM multi-site expansion and is continuing growth through mergers and acquisitions in senior living and senior services, completed in 2021.Managed partner agencies (digital, public relations, media, direct mail, graphic design), corporate communications, crisis communications, public relations/press releases, event planning, brand experience, and brand identity. Partnered with sales teams to develop all sales collateral, plan and execute sales events, optimize CRM, generate maximum leads, and measure results. Promoted Friendship Foundation donation/development messaging and corporate charitable efforts. Authored large-scale public relations events, sales presentations, and executive speeches.In partnership with the faith-based and mission-driven Board of Directors, shepherded development, launch, and integration of corporate Core Values within the operating fabric of the communities. Developed identity for new brand extensions. Developed a library of resident, client, and staff testimonials and visuals - featured in marketing and communications materials to uniquely and passionately tell the brand story. Show less -
Director Of Marketing And CommunicationsFriendship Villages Of St. Louis Mar 2012 - Jun 2018Greater St. Louis Area
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V.P. MarketingPropper International Jan 2011 - Jan 2012Greater St. Louis AreaLed Business-to-Business and Business-to-Consumer efforts for specialty apparel manufacturer (military and tactical markets). Led brand relaunch including formal consumer research, creative exploration and execution, strategic positioning and major launch event. Spearheaded several consumer and customer innovations that contributed to the largest annual revenue growth and highest profit margin in company history. -
Director, Business LeadershipMomentum Worldwide Dec 1994 - Jul 2010Momentum - A Full-Service Agency, part of Interpublic Group - 15 Years; Developed marketing plans for major brands, including Smucker's, Jif, Crock-Pot, and others.Led Holiday Inn Rebranding / Relaunch initiative as part of an integrated multi-agency effort.Part of New Business Team, Shopper Marketing / CPG Practice Group. Specialty in understanding and adopting marketing innovations.St. Louis lead for the Women's Leadership Network, dedicated to training and development of women… Show more Momentum - A Full-Service Agency, part of Interpublic Group - 15 Years; Developed marketing plans for major brands, including Smucker's, Jif, Crock-Pot, and others.Led Holiday Inn Rebranding / Relaunch initiative as part of an integrated multi-agency effort.Part of New Business Team, Shopper Marketing / CPG Practice Group. Specialty in understanding and adopting marketing innovations.St. Louis lead for the Women's Leadership Network, dedicated to training and development of women within the Interpublic Group of Companies. Lead St. Louis training and development of CPG Account Service. Show less -
Promotions DirectorStallone'S Formal Wear Jan 1993 - Jan 1994Created all advertising, promotion and PR campaigns for a regional formal wear chain. Managed all new program development, bridal fairs, research, creative design, promotion tracking and evaluation. Achieved 200% increase in registration and response of direct mailing campaigns. Developed strategy and creative materials for comprehensive Prom promotion yielding 40% sales increase in its first year, 20% in its second.
Joanna Jones-Raymond Skills
Joanna Jones-Raymond Education Details
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Media Communications And Theatre Performance -
Media Communications: Marketing And Advertising
Frequently Asked Questions about Joanna Jones-Raymond
What company does Joanna Jones-Raymond work for?
Joanna Jones-Raymond works for Emd Consulting Group
What is Joanna Jones-Raymond's role at the current company?
Joanna Jones-Raymond's current role is Senior Consultant.
What is Joanna Jones-Raymond's email address?
Joanna Jones-Raymond's email address is jo****@****ail.com
What is Joanna Jones-Raymond's direct phone number?
Joanna Jones-Raymond's direct phone number is +131436*****
What schools did Joanna Jones-Raymond attend?
Joanna Jones-Raymond attended Ball State University, Webster University.
What skills is Joanna Jones-Raymond known for?
Joanna Jones-Raymond has skills like Integrated Marketing, Marketing, Advertising, B2b, Strategy, Leadership, Marketing Strategy, Brand Development, Digital Marketing, Marketing Research, Product Development, Management.
Who are Joanna Jones-Raymond's colleagues?
Joanna Jones-Raymond's colleagues are Cynthia Goudy, Betsy Malinak, Cfre, Richard Daley, Rebecca Punselie, Jim Braun, Maria Schlafly, Mark Utterback.
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