Joanna Jordan Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

• Project Management: Direct complex, cross-functional projects, utilizing Workzone to manage timelines, resources and deliverables for more than 3,800 projects annually.• Process Improvement: Analyze and optimize project workflows, reducing turnaround time by 15%, enhancing team collaboration and ensuring effective resource planning.• Strategic Planning: Provide strategic oversight for a 70-person department, ensuring alignment of all projects with organizational goals and milestones.• Development and Succession Planning: Partner with HR, the CMO, and marketing leadership to strategically align department structure and ensure effective succession planning.• Financial Management: Oversight of departmental financial and budgetary performance. Responsibility for quarterly reporting and direction of annual budgeting process to ensure accurate forecasting and alignment with goals.• Team Leadership and Development: Guide and mentor a team of 14, delivering constructive feedback and fostering career growth to ensure individual and team success.• Brand Research Project Management: Lead the end-to-end management of the brand equity and segmentation research initiative, coordinating cross-functional teams to deliver foundational insights that enhanced the college’s understanding of its audience and identified strategic opportunities within the higher education market.• Creative Direction: Steer the creative services team to achieve elevated design standards, streamline the development process, and ensure all creative output aligns with established brand guidelines.

• Project Leadership: Direct the Dallas College rebranding project, coordinating across internal and external partners to ensure cohesive execution.• Process Optimization: Implemented a project management framework for creative that improved resource allocation and reduced bottlenecks, resulting in more efficient campaign rollouts.• Client Campaign Strategy: Full development, execution and rollout of go to market strategies for internal clients.• Creative Project Development: Led the end-to-end development of video and audio creative ad campaign development, collaborating with an outside creative production agency to ensure effective audience-based messaging• Product Marketing: Directed product, program, and initiative launches across local, regional, and national markets, overseeing positioning, target audience identification, media planning, and the execution of brand, creative, and social strategies.• Leadership and Team Development: Mentor and coach a team of 16, delivering constructive feedback and fostering career growth to ensure individual and team success.

Dallas/Fort Worth Area

• Data-Driven Project Leadership: Led cross-functional initiatives focused on data analysis and lead generation, resulting in creation of new, more effective dashboards aligned with team needs.• Comprehensive Go-to-Market Strategy: Engineered the go-to-market strategy for the Dallas College brand launch, encompassing TV, radio, outdoor, digital, print, search, and social, along with an internal employee communications campaign.• Creative and Strategic Leadership: Directed and mentored a team of seven, overseeing all aspects of creative development, advertising, brand management, and social media strategy to ensure cohesive and effective brand representation.• Strategic Market Research: Spearheaded market research and competitor analysis, identifying emerging trends and uncovering opportunities for business growth and competitive advantage.

Dallas/Fort Worth Area

• Strategic Partnership Management: Led the development and execution of promotional initiatives, managing strategic partnerships with vendors to amplify campaign impact.• Design Project Leadership: Served as project manager for design initiatives, efficiently coordinating collaboration between designers and external partners to ensure timely and successful project delivery.• Paid Social Campaign Project Management: Directed the planning, execution, and optimization of paid social media campaigns for major marketing initiatives.

Dallas/Fort Worth Area

- Social customer relationship management- Social content calendar development- Development of social campaigns and strategy

Dallas/Fort Worth Area

• Web Content Management: Assisted with the project management and optimization of the company’s 4500-page website, enhancing user experience, collaborating on content strategy, and driving increased traffic.• Content Marketing Management: Collaborated on the content marketing process, including copywriting, and editing for email campaigns, website content, and advertising materials, ensuring alignment with strategic objectives and brand consistency.• Client Web Project Coordination: Assisted on web content projects for internal clients, collaborating to develop content that aligns with their strategic goals and ensuring timely and effective delivery of content.

Dallas/Fort Worth Area

- Client relationship manager- Internal communications

Master Of Liberal Studies, Communications, Media And Technology

Bachelor Of Arts, Public Relations, English