Joanna Kam Email & Phone Number

• Responsible for envisioning and leading the creative direction of the brand's seasonal campaigns• Overseeing all aspects of photoshoot production, from conceptualization to execution, as well as ensuring that the website design and email newsletters align with the campaign’s aesthetic and messaging• Collaborate closely with the marketing and e-commerce team to create impactful promotional materials that support ongoing promotions and drive sales• Analyze weekly sales data to fine-tune strategies, ensuring that each week's promotional efforts and email content are optimized for maximum impact and relevance.

• Collaborate with fashion and beauty brands to bring their creative visions to life. • Developing and directing campaign photoshoots tailored to each brand's specific goals and creative vision.• Work closely with copywriters to craft fashion catalogues, custom magazines, and various promotional materials that resonate with target audiences.• Create comprehensive social media calendars designed to educate and engage the brand's audience, ensuring that the brand's ethos is effectively communicated across all platforms.

• As the Art Director for two luxury fashion magazines, S/ magazine and Sharp magazine, I served as the creative gatekeeper, overseeing all aspects of magazine design, social media, website content, advertorial design, and event design. • Worked closely with the VP of Sales and clients to craft advertorials that effectively communicated their stories while staying true to the magazine's brand.• Led and produced photoshoots for fashion, beauty, celebrities, and timepieces, with productions taking place in Toronto, LA, NYC, and London.• Collaborated with editors to package and present stories in a visually compelling way.• Managed a team of designers to ensure the timely delivery of all production milestones

• Directed beauty and fashion photoshoots for campaigns and look books• Conceptualized photoshoots and set designs pertaining to the fashion or beauty brand and the season• Coordinated and collaborated with photographers, producers and creative talents to produce photoshoots• Understood the objectives of clients in the beauty and fashion industry and provide full design solutions ranging from look books, web banners, packaging fashion blog ideas, social media strategies and videos• Executed designs and production work ranging from look books, digital assets, in-store POPs to social media

• Produced photo shoots: brainstormed, assembled the team (photographer,stylists, model), directed on set• Assigned illustrators for stories• Oversaw and revamped Glow’s Instagram account, faciliated contests, controlledthe overall look and feel of the brand• Brainstormed and pitched advertorial ideas, designs and programs to clients• Designed, sourced images and handled client feedback for advertorials• Oversaw a team of freelance designers and interns• Worked with handling editors to package layouts

• Produced photo shoots: brainstorming, putting together the team (photographer, stylists, model), directing on set• Assigned illustrators for stories• Worked with handling editors to package and designed layouts• Created illustrations for print and online• Helped manage the magazine’s budget

Toronto, Canada Area

• Liaised with editors and created layouts for the magazine• Photo research as per the theme of the story• Participated in brainstorm for the magazine and other extra projects for Shoppers Drug Mart• Responsible for prepping the files for production, ensuring the files were sent to the production department in a timely manner and that all changes were made

• Communicated with the handling editors as to the direction of the stories and designed accordingly for Inspired, a custom magazine for Sobeys• Liaised with production for colour retouching as per the art director’s directions. • Continually made and tracked changes to layouts for eight magazines for different regions in English and French• Prepped the files for reproduction and liaised between the production department and the printing house• Responsibilities also included attending photo shoots, maintaining the image archive and image research

• Worked closely with the art director to receive direction for projects • Responsible for overseeing rebranding concepts from start to finish• Conceptualized and mocked up brochures, brand identities, billboards, posters, direct mail and websites

• Designed layouts for custom publications, Acura’s Expressions and Sears’ My Advantage • Conducted image research and managed digital files and archives.

Rouge was a custom published magazine that promoted the products of Proctor and Gamble. As an intern, I was involved in the creative process of the layout designs. With a background in illustration, I created illustrations that were needed in the magazine and on web. I had to meet tight deadlines, create time estimation and have good time management and took projects from brief to completion were all part of my experience in this position.

the company specializes in printing gift bags, gift boxes and interactive books. As an intern, I researched American, European and Asian graphic trends to create a series of Valentine's Day and baby shower designs and illustrations for gift bags. I also created a brochure in both English and Chinese that will be shown to potential clients featuring the vast array of the company's machinery and products.