Joanna Lane is the owner of Staged for Upsell, a home staging and event staging company servicing Halifax and surrounding areas. In addition to home staging and event staging services, Staged for Upsell also offers furniture and decor rental. My background in international trade show management and event management for an industry world leading company has me well equipped to envision, create and execute within extremely tight deadlines. Other experience also includes organizing and… Show more Joanna Lane is the owner of Staged for Upsell, a home staging and event staging company servicing Halifax and surrounding areas. In addition to home staging and event staging services, Staged for Upsell also offers furniture and decor rental. My background in international trade show management and event management for an industry world leading company has me well equipped to envision, create and execute within extremely tight deadlines. Other experience also includes organizing and executing VIP events for speakers such as Fabien Cousteau, Jacques Cousteau’s grandson or award ceremonies honouring a Fortune 500 company from China. Commercial experience includes new office set ups, as well as sourcing furniture and decor for new office spaces.Creating beautiful spaces and experiences is what I love to do. Show less

Responsible for developing company’s marketing programs, managing e-commerce and online presence, launching and managing affiliate marketing programs, retailer in-store and online promotions, and other marketing programs and initiatives.

Responsible for firms international B2B and B2C trade shows and events. Experience includes pre-planning, coordinating show services, accommodations, badge registrations, on-site services, technical services, booth set-up, shipping requirements, booth design, graphics and messaging, on-site logistics, coordinating sampling and products, budgeting, post show reports, event/trade show selection, venue selection, securing VIP speakers, etc. I have been responsible for managing budgets up to… Show more Responsible for firms international B2B and B2C trade shows and events. Experience includes pre-planning, coordinating show services, accommodations, badge registrations, on-site services, technical services, booth set-up, shipping requirements, booth design, graphics and messaging, on-site logistics, coordinating sampling and products, budgeting, post show reports, event/trade show selection, venue selection, securing VIP speakers, etc. I have been responsible for managing budgets up to $800,000. Show less

Responsible for firms’ public relations and media relations as well as on-line and print advertising initiatives. Managing day-to-day production marketing schedule, prioritizing and delegating. Website maintenance, copy editing/writing, campaign development, messaging, managing creative process for marketing material. Managing internal and external communications. Negotiating with suppliers and external resources for most cost effective services.

• Coordinate and organize the firm’s attendance at tradeshows including show services, marketing materials, accommodations, badge registrations, on-site services, technical services, booth set-up, shipping requirements, etc.• Design and production of exhibit graphics and promotional material, creation and submission of advertisements for show guides.• Graphic design and production of all promotional materials including brochures, product/service sheets, advertisements, exhibit graphics,… Show more • Coordinate and organize the firm’s attendance at tradeshows including show services, marketing materials, accommodations, badge registrations, on-site services, technical services, booth set-up, shipping requirements, etc.• Design and production of exhibit graphics and promotional material, creation and submission of advertisements for show guides.• Graphic design and production of all promotional materials including brochures, product/service sheets, advertisements, exhibit graphics, posters, pamphlets, invitations, templates, etc.• Design and maintenance of corporate website Show less