Media & Broadcast Engineering Team. Bridge between the Business Systems and Broadcast Systems (Sales, Traffic, Engineering & Master Control). Playlist and AsRun automation requirements, development, system configurations, mapping, testing, change management, and user training. Optimization of systems and workflows. Implementation / Integration of Internal and Third Party Systems including Operative, WideOrbit and Broadway to Evertz. Digital & Linear, Local Stations, National Cable and Broadcast Networks.

Oversaw strategic planning and relationships of WideOrbit’s largest, high profile and complex Cable Network accounts to establish productive, professional relationships with executive level personnel. Customer’s key business contact representing the WideOrbit organization and the entire range of company products. Serving as the link between Account Management, Project Management and Sales. Established and maintained a deep understanding of customer business goals, strengths and weaknesses including their workflows and long-term needs to help clients reach their short and long-term business goals and objectives. Served as the primary escalation path for critical customer issues and proactively managed internal and external communications until a solution was provided. Managed expectations of both development timelines and software capabilities. Independently built and presented business updates, quarterly reviews, sales opportunities, and product value to customer executives and within WideOrbit.

Business and Data Analytics Team focused on numerous system mapping and conversion to a new reporting system. Point person for internal business users, development team and third-party vendors for all status inquiries, questions, issues and concerns. Oversaw weekly status meetings and reports. Managed ticketing system to track and report on progress of work, testing status, integrations and deployment. Identified enhancements, created functional and business requirements documents and also current and future state documents.

Part of a three person “first contact” Project team for all level of business users on any and all issues related to a 6 Phase rollout of WideOrbit Traffic for 125 stations in 25 Markets. Worked with all departments: Digital, Ad Sales, Traffic, Billing, IS&T & Development. Traveled for onsite training, assisted with maintaining project plan - identified and sequenced the activities, personnel, and time needed, coordinated training activities and material updates with vendor and markets, managed user security rights and system access. Provided ad hoc project support.

Focused on all aspects of Commercial Operations and Invoicing for 3 Phase rollout of SintecMedia (Operative / OnAir). Supported the IT & QA Departments, created test scripts and use cases, documented functional requirements and business processes, performed End-to-End testing and identified enhancements needed for reporting.

Lead on 3 Phase rollout of WideOrbit Network. Wrote business manuals, test scripts and use cases. Ran Billing User Acceptance Testing and training sessions. Worked side by side with key stakeholders, business users and heads of the finance department to reconcile financials between the legacy system and the new system. •Development & Testing of Ad Sales Mirror Packages, Scheduling and Billing functionality.•Created End-to-End scenarios for testing purposes – entered advertisers and agencies, built ratecards and deals, entered/assigned copy, placed spots and manually manipulated logs to maximize revenue and inventory, reconciliation, invoicing, and invoice adjustments.•Testing of Traffic and Billing integration for accurate and successful sending and receiving of data. •Point person for business users and vendors for all questions, problems and concerns.•Scheduled and managed meetings between vendors and key business users.•Ensured software implementation met business requirements necessary for billing success.

• Worked side by side with key stakeholders, business users and finance personnel on 3 Phase rollout of Invision’s DealMaker and CrossRoads software, included Radio, US & International TV. • Multi Currency Conversion software development and testing for Billing in USD. • Worked with finance department to reconcile financials between the existing and new system.• Ran User Acceptance Testing and training sessions, including writing business manuals and test cases. • Owner of SAP integration and testing.

• Primary point of contact within the MSA Media organization and clients relating to all matters beyond day-to-day operations including IT issues and solutions. Overseeing multiple projects. Point person and owner of RFPs. Up-selling existing clients on sales software products, enhancements and consulting services averaging $8 million per year over two years. Total 2008 client gross ad sales in excess of $12 billion dollars.• Account Manager for six of MSA’s nine Broadcast Media clients: A&E Networks, Lifetime Networks, NFL Network, Oxygen, NBC Universal and Rainbow Media/Cablevision. Back-up on remaining three (MTVN, Discovery and DirecTV) when needed. • Served as escalation point for IT customer support and/or implementation issues by working with all MSA Media departments (DBA, BA, QA, Dev, SI, Stewardship, @Media, Finance, PM) in internal status, management, development, estimating and project planning meetings to ensure the clients’ needs were being addressed and managed MSA’s response(s).• Built and maintained good client relationships with the many diverse constituencies within the account base, particularly Executive Business Management & Information Systems contacts.• Negotiated & coordinated implementation with third-party vendors. • Member of Product Planning Team and New Systems Development Team for 2nd Generation (G2G) product -- deal maintenance, selling titles, rate cards, secondary events scheduling, inventory management and reports.

• Daily inventory management and spot manipulation to achieve maximum revenue potential. • Entered sales contracts, assigned long form and commercial spot copy, built and finalized broadcast logs, reconciliation, verification, preemptions and makegoods.• Trained and supervised three assistants. Oversaw Master Control Operators as related to traffic. • Produced weekly and potential revenue reports. Worked with local sales manager in rate card analysis.

• Liaison between Marketing, Research, Programming, Operations, Traffic, clients and agencies. • Trained and supervised six planners and sales assistants while assisting the Traffic Department with building of broadcast logs, reconciliation, verification, makegoods and billing. • Created and revised ad sales proposals, reports, sales planning and sales revenue reports, managed commercial inventory, and advertiser pacing reports.

• Created the Traffic Department, including new hires, policies and procedures. • Trained and supervised four junior buyers in the gathering/maintaining of all traffic-related information for over 3,300 cable systems nationally for execution of local spot cable buys. • Verified receipt of tapes and instructions. Interpreted rotation instructions from client to cable systems, troubleshooted all problems related to getting commercials on air.

• Entered sales contracts for eighteen AE’s to air on seven cable systems, each with sixteen national networks. Assigned long form and commercial spot copy, built and finalized broadcast logs, reconciliation, verification, preemptions and makegoods.• Created and oversaw the Department of Continuity. Tracking and documentation the process of all commercial spots between the departments of Advertising Sales, Production and Traffic through to Commercial Insertion. Tracked delivery from agencies, clients and in-house production. Viewed all spots for air quality.