Joanna Lemons Email & Phone Number

New York, United States

New York, New York

New York, New York

▪ Implemented a new method for approvals for the Marketing, Digital, and Creative Service department which increased the efficiency of executing on-air, off-air, consumer and digital marketing content.▪ Assisted in the execution of Turner Upfront and premiere parties for new truTV series such as, I'm Sorry, Jon Glaser Loves Gear, At Home with Amy Sedaris, The Problem with Apu, Impractical Jokers Nitro Circus Live.▪ Create project briefs that strategize in developing campaign launches and execution while working closely with consumer marketing, creative design, programming and video departments.▪ Support the EVP of Marketing & Digital with administrative duties to help manage and oversee a team of 70 employees in integrated, video, graphics, digital content, consumer and creative operations.▪ Managed truTV’s activation at Just For Laughs Festival Canada and Vulture Festival Los Angeles to increase truTV’s presence as a comedy brand network. ▪ Handle vendor payments with budgets over 100k for Marketing and Digital departments to ensure vendors are paid in a timely manner.▪ Managed the following projects: Impractical Jokers Norwegian Cruise, I’m Sorry Activity book, truTV branded premiums, I’m Sorry OOH campaign, Opportunistic Social Campaigns.

New York, New York

New York, New York

▪ Supported A+E Networks, BBCA, Food Network, HGTV, ION, Spike and Travel Channel ▪ Created a media brand strategy for Lifetime’s new mini-series War & Peace▪ Assisted in the execution of media plans, strategy decks, recaps and presentations ▪ Collected competitive and industry trends and assisted in writing competitive reports▪ Assembled and assessed media posts and post campaign analysis ▪ Participated in brainstorming sessions aimed at content creation and multi-platform campaigns▪ Pulled competitive and client ratings through the Nielsen system (NPower)Assisted in the development and execution of the following specific projects:▪ Complied an upfront document encompassing new & existing broadcasting & cable TV programs▪ Social Media Competitive Campaign Project for Food Network▪ Competitive Social Media Analysis for A&E’s Damien series and Vikings series▪ Post Campaign Analysis for Travel Channel’s Time Traveling series ▪ Post Campaign Analysis for Spike Network’s Tut series.

New York City

▪ Created a social media overview & guideline for truTV’s new series The Fake Off▪ Developed a brand licensing plan for the Carbonaro Effect show▪ Collaborated with 360i Advertising on the re-branding of truTV▪ Increased truTV’s brand awareness by creating a social media presence ▪ Presented a final social media and marketing strategy plan to upper management

Marketing & Communications Dept. - Newark, De

▪ Assisted in the management of the Social Media Ambassador program▪ Researched and created new strategies for multiple social media platforms▪ Developed and executed marketing campaigns promoting the University of Delaware through social media network sites: BuzzFeed, Facebook, Instagram, Pinterest, Twitter and YouTube

Newark, De

▪ Assisted in the implementation of an event marketing campaign. ▪ Participated in the distribution of 18,000 coupon books.▪ Increased brand awareness through social media; promoted the usage of mobile app downloads.