Svp, Head Of Growth
CurrentLeading customer growth marketing for SMBC's fintech arm, spearheading digital performance strategy and activation across a portfolio of consumer financial products.
Jan 2022 - Present
AeroLeads people directory · profile
Joanna Luu Email & Phone Number
Growth Hacking | FinTech | Team Builder
at
Jenius Bank
1 work email found
@academy.com
7 phones found area 281, 713, and 888
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
Growth Hacking | FinTech | Team Builder
Location
Greater Houston, United States, United States
Who is Joanna Luu? Overview
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Quick answer
Joanna Luu is listed as Growth Hacking | FinTech | Team Builder at Jenius Bank, based in Greater Houston, United States, United States. AeroLeads shows a work email signal at academy.com, phone signal with area code 281, 713, 888, and a matched LinkedIn profile for Joanna Luu.
Joanna Luu previously worked as SVP, Head of Growth at Jenius Bank and VP, Digital Performance Marketing at Bbva In The Usa. Joanna Luu holds Bachelor Of Science In Advertising, Media, Business Foundations from The University Of Texas At Austin.
Company email context
Email format at Jenius Bank
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{first}.{last}@academy.com
86% confidence
AeroLeads found 1 current-domain work email signal for Joanna Luu. Compare company email patterns before reaching out.
Profile bio
About Joanna Luu
Highly motivated leader with a passion for all things digital marketing. 15+ years of agency and brand side experience with demonstrated success building teams and driving growth. I especially enjoy collaborating across functions and teams to drive strategy alignment and building systems to scale impact. Demonstrated leadership in the following:Cross-Channel Media StrategyDemand GenerationMulti-Touch AttributionMarket and Audience SegmentationAdTechProgrammatic BuyingEmail StrategyPerformance OptimizationTeam Leadership and DevelopmentPerformance ForecastingMulti-million budget managementLifecycle MarketingLGBTQ Leadership
Current workplace
Joanna Luu's current company
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8 roles · 21 years
Joanna Luu work experience
A career timeline built from the work history available for this profile.
Vp, Digital Performance Marketing
Oversaw lead generation efforts across BBVA's portfolio of consumer financial products. Accountable for all digital performance channels, driving 80% of total site traffic. In the first 12 months, increased new customer growth 43%, decreased cost per acquisition 58%-Redefined SEO/SEM integrated strategy to align with customer intent-Evangelized deeper.
2019 - 2021
~2 yrs
Senior Digital Marketing Manager
Digital Marketing Specialist May 2011 - Dec 2013Digital Marketing Manager Jan 2014 - Dec 2014Sr. Digital Marketing Manager Jan 2015 - May 2019Accountable for driving over 24% of total Marketing Driven Sales, supporting 4 product divisions and 20+ categories-Achieved media rates savings of 15%-20% by implementing iterative testing across audience.
2011 - 2019
~8 yrs
Digital Media Planner
-Developed lead generation strategies across paid search, display, and social media channels-Oversaw purchasing funnel across two of Waste Management’s key services: Dumpster.com and Curbside.com
2010 - 2011
~1 yr
Paid Search Account Manager
-Created and optimized paid search campaigns for 60+ paid search oil and gas clients-Created holistic client and management facing dashboards to drive leads (Google Analytics, Insite Metrics, Omniture)
2009 - 2010
~1 yr
Business Analyst
-Developed and managed B2B SEM campaigns for HP and HP network partners-Supervised timeline, budget, and workflow between multiple departments to develop interactive tools for client internal and external distribution (Wells Fargo, Intel, HP)
2008 - 2009
~1 yr
Digital Media Planner
-Created and maintained media plans for Shutterfly and WaMu Card Services-Researched consumer behavior and media consumption habits utilizing Comscore, Nielsen (NetView, @Plan, AdRelevance), Quantcast, and AdSpender. Presented valuable insights to help clients achieve overall branding and efficiency goals-Compiled and presented competitive landscape and.
2006 - 2008
~2 yrs
Assistant Media Planner
-Created media plans for Kodak, Network Applications, EchoStar, and Stella Artois-Managed publisher tag implementation to ensure proper campaign tracking-Compiled reports from third party servers to support weekly analyses-Produced detailed billing and monthly reconciliations based on CPA and branding metrics
2005 - 2006
~1 yr
3 education records
Joanna Luu education
Bachelor Of Science In Advertising, Media, Business Foundations
The University Of Texas At Austin
Certification, Executive Leadership, Performance Leadership
Cornell University
International Business And Economics
Copenhagen Business School
FAQ
Frequently asked questions about Joanna Luu
Quick answers generated from the profile data available on this page.
What company does Joanna Luu work for?
Joanna Luu works for Jenius Bank.
What is Joanna Luu's role at Jenius Bank?
Joanna Luu is listed as Growth Hacking | FinTech | Team Builder at Jenius Bank.
What is Joanna Luu's email address?
AeroLeads has found 1 work email signal at @academy.com for Joanna Luu at Jenius Bank.
What is Joanna Luu's phone number?
AeroLeads has found 7 phone signal(s) with area code 281, 713, 888 for Joanna Luu at Jenius Bank.
Where is Joanna Luu based?
Joanna Luu is based in Greater Houston, United States, United States while working with Jenius Bank.
What companies has Joanna Luu worked for?
Joanna Luu has worked for Jenius Bank, Bbva In The Usa, Academy Sports + Outdoors, Fogarty Klein Monroe, and Topspot Internet Marketing.
How can I contact Joanna Luu?
You can use AeroLeads to view verified contact signals for Joanna Luu at Jenius Bank, including work email, phone, and LinkedIn data when available.
What schools did Joanna Luu attend?
Joanna Luu holds Bachelor Of Science In Advertising, Media, Business Foundations from The University Of Texas At Austin.
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