Joanna Luu work email
- Valid
- Valid
Joanna Luu personal email
Joanna Luu phone numbers
Highly motivated leader with a passion for all things digital marketing. 15+ years of agency and brand side experience with demonstrated success building teams and driving growth. I especially enjoy collaborating across functions and teams to drive strategy alignment and building systems to scale impact. Demonstrated leadership in the following:Cross-Channel Media StrategyDemand GenerationMulti-Touch AttributionMarket and Audience SegmentationAdTechProgrammatic BuyingEmail StrategyPerformance OptimizationTeam Leadership and DevelopmentPerformance ForecastingMulti-million budget managementLifecycle MarketingLGBTQ Leadership
-
Svp, Head Of GrowthJenius Bank Jan 2022 - PresentLeading customer growth marketing for SMBC's fintech arm, spearheading digital performance strategy and activation across a portfolio of consumer financial products. -
Vp, Digital Performance MarketingBbva In The Usa 2019 - 2021Birmingham, Al, UsOversaw lead generation efforts across BBVA's portfolio of consumer financial products. Accountable for all digital performance channels, driving 80% of total site traffic. In the first 12 months, increased new customer growth 43%, decreased cost per acquisition 58%-Redefined SEO/SEM integrated strategy to align with customer intent-Evangelized deeper analytics and targeting methodologies to better serve the customer-Developed four high performing direct reports across five digital channels-Proud committee member of BBVA's TRUE (Trust-Respect-Unity-Equality) business resource group -
Senior Digital Marketing ManagerAcademy Sports + Outdoors 2011 - 2019Katy, Texas, UsDigital Marketing Specialist May 2011 - Dec 2013Digital Marketing Manager Jan 2014 - Dec 2014Sr. Digital Marketing Manager Jan 2015 - May 2019Accountable for driving over 24% of total Marketing Driven Sales, supporting 4 product divisions and 20+ categories-Achieved media rates savings of 15%-20% by implementing iterative testing across audience segmentation, market prioritization and saturation, content variation-Scaled email base from 1.7M to 3M, the most ever incremental additions in one year in the history of the program-Grew digital Co-Op investments 2X for four consecutive years. Developed playbook and process to support co-op branded initiatives-Launched Academy’s first mobile fitness application (5K+ downloads in the first two months)-Evolved department KPIs, transitioning from last click to multi-touch cross-functional measurement-Identify, assess, and drove adoption of Ad Tech SaaS: Google DoubleClick Campaign Manager, Programmatic Buying, Movable Ink Signals-Mentor and develop 5 highly effective marketers, developed two members into manager level -
Digital Media PlannerFogarty Klein Monroe 2010 - 2011Houston, Texas, Us-Developed lead generation strategies across paid search, display, and social media channels-Oversaw purchasing funnel across two of Waste Management’s key services: Dumpster.com and Curbside.com -
Paid Search Account ManagerTopspot Internet Marketing 2009 - 2010Houston, Tx, Us-Created and optimized paid search campaigns for 60+ paid search oil and gas clients-Created holistic client and management facing dashboards to drive leads (Google Analytics, Insite Metrics, Omniture) -
Business AnalystMps Group 2008 - 2009Jacksonville, Fl, Us-Developed and managed B2B SEM campaigns for HP and HP network partners-Supervised timeline, budget, and workflow between multiple departments to develop interactive tools for client internal and external distribution (Wells Fargo, Intel, HP) -
Digital Media PlannerMicrosoft - Avenue A | Razorfish 2006 - 2008New York, Ny, Us-Created and maintained media plans for Shutterfly and WaMu Card Services-Researched consumer behavior and media consumption habits utilizing Comscore, Nielsen (NetView, @Plan, AdRelevance), Quantcast, and AdSpender. Presented valuable insights to help clients achieve overall branding and efficiency goals-Compiled and presented competitive landscape and category trends analyses, including SWOT analyses spanning various industries to support new business pitches and business development projects-Analyzed weekly reports to ensure prime metrics of success were being met, successfully yielding YOY gains in activation ratios-Created and maintained publisher relationships, met regularly to negotiate lower rates and to learn about new technological opportunities to present to clients -
Assistant Media PlannerCarat Fusion 2005 - 2006London, England, Gb-Created media plans for Kodak, Network Applications, EchoStar, and Stella Artois-Managed publisher tag implementation to ensure proper campaign tracking-Compiled reports from third party servers to support weekly analyses-Produced detailed billing and monthly reconciliations based on CPA and branding metrics
Joanna Luu Education Details
-
The University Of Texas At AustinBusiness Foundations -
Cornell UniversityPerformance Leadership
-
Copenhagen Business SchoolInternational Business And Economics
Frequently Asked Questions about Joanna Luu
What company does Joanna Luu work for?
Joanna Luu works for Jenius Bank
What is Joanna Luu's role at the current company?
Joanna Luu's current role is Growth Hacking | FinTech | Team Builder.
What is Joanna Luu's email address?
Joanna Luu's email address is jo****@****emy.com
What is Joanna Luu's direct phone number?
Joanna Luu's direct phone number is +128194*****
What schools did Joanna Luu attend?
Joanna Luu attended The University Of Texas At Austin, Cornell University, Copenhagen Business School.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial