- Consult on social media and digital marketing for both established and emerging brands in the beauty, pharma, women's health, lifestyle and food verticals as well as celebrities and experts for brand partnerships, product launches, large-scale events and business opportunities- Develop in-depth, strategic plans for ongoing social media marketing as well as creative social-led campaigns that support larger initiatives- Audit existing social media initiatives and provide strategic and actionable recommendations to optimize these efforts, which can include a custom social media playbook, competitive analysis and tactical social executions- Create and manage social advertising campaigns (have managed social ad budgets of more than $750k/year) and provide easy-to-understand reports on KPIs- Project manage website rebranding and redesign to optimize user experience- Lead regular social status meetings and provide progress reports that incorporate measurable analytic results and key learnings- Train and coach in-house staff to efficiently manage ongoing social media tasks (such as conversation calendars, audience targeting, ad buying and reporting) and provide counsel on best practices and new opportunities in social- Happy to work directly with in-house teams or collaborate with other agencies to provide more robust client servicesClient Sampling: Chef Marcus Samuelsson, Nate Berkus, James Taylor, Nimble Works (pharma), EvolveMKD (women's healthcare), Marina Maher Communications (P&G beauty brands), Marcus Samuelsson Restaurant Group, Union Square Hospitality Group, Harlem EatUp!, Meg Shops, Cuvée Beauty, Toronto Fringe Festival, Blockchain Research Institute and more.

EvolveMKD is an established public relations and digital marketing agency in New York. Our services encompass PR, communications, digital media, and social media.

Harlem-based dynamic hospitality and media group founded by award-winning chef, international restaurateur, and media personality Marcus Samuelsson.

Nimble Works is a marketing agency for the future of healthcare. Our expertise bridges high science and high tech.

Sunday Dinner Community is a resource for leaders of the marketing community to build a network of partnerships, exchange knowledge, and collaborate.

- Managed national presence on Facebook, Twitter, Instagram and YouTube for Procter & Gamble CPG beauty brands- Developed, executed and oversaw the social media marketing strategy for each of the brand's social platforms- Wrote monthly and initiative-based conversation calendars, in alignment with the unique voice, POV and strategy of each channel- Compiled regular status reports and case studies, highlighting key analytics, successes, areas of opportunity and considerations- Explored new and emerging social media trends in many verticals - Provided consultation for paid media - Attended brand events and product launches in order to amplify news and buzzy moments on social platforms in real time- Supervised Associate Community Manager

- Created strategic social media plans for national and international clients in beauty, fashion/retail and food/beverage verticals- Developed overarching social strategies and their implementation though creative and compelling day-to-day platform activity- Managed the daily operations, overseeing all accounts to make sure that client strategy and execution were spot on and that the analytics showed real results- Supervised team of in-house and freelance community managersClients include: Moroccanoil, L'Oréal Canada, BeaverTails, Suzy Shier, Le Château and more

- Served as a beauty editor as well as a fashion, decor and digital contributor for one of the top women's consumer magazines in Canada - Created and/or contributed to the editorial content for the beauty section, which included pre-production strategic planning, researching, interviewing, writing/assigning, editing and approving final layouts- Traveled regularly for assignments- Directly assisted the Beauty Director and managed freelancers, translators and assistants

- Edited translated copy for the English edition to match established style and tone- Proofread all visual layouts