Joanna Mroz Email & Phone Number

Podlaskie Voivodeship, Poland

Manchester, Zjednoczone Królestwo

Manchester

Lead, owned and confidently developed the eCommerce strategy for brand ‘GigaRefurb’.Tasked with promoting and driving conversions to increase revenue growth, increase customer acquisition, engagement and retention, through creative, innovative and strategic online merchandising, trading and ongoing website optimisation.Oversaw and managed 3rd Parties online advertising, search spend and promotional spend within agreed operational parameters and ensured accurate, up to date records were kept. Worked in collaboration with the ecommerce department to drive online sales and marketing strategy against business goals and objectives, leading the full ecommerce Team including eBay team, product listers and customer service advisors.Made recommendations for improvements on current and future online strategy in line with Brand Expectations.Scrutinised and monitored performance across ecommerce channels through detailed campaign analysis supportive of both paid and organic strategies.Analysed both data and sales performance to identify buying trends across platforms to make recommendations for positive change to sales campaigns in line with the overall department strategy and goals.

Manchester

Effectively managed and utilised Google Analytics account, using as a valuable source of data needed to produce various reports including sales, e-mail campaigns, product's popularity, market trend etc.Updated meta tags and meta descriptions for products and category pages and came with new and innovative ideas on how to develop and improve user experience, implementing Live Chat feature, pop-up windows etc.Worked directly with customers to identity how the website was being used and where there were any areas of concern. Took an integral role in the process of creating promotional plans for long- and short-term business goals and collaborated with product managers to effectively prepare sales team for product launches.Externally communicated product launches to customers via online and offline channels, taking a part in process of creating new leaflets, brochures, online promotions.Competently updated products images, descriptions and stock figures on the website as well as adding new products and regularly refreshed home page banners.Communicated with external company about technical website issues and fixes.

Oldham, Zjednoczone Królestwo

Confidently managed and oversaw Google paid campaigns, focusing on Google Shopping campaigns and actively planned paid campaigns on Facebook and Instagram.Accurately prepared detailed sales reports, campaign reports via Google Analytics.Devised and implemented a pioneering e-mail marketing strategy, using Mail Chimp, Crazy Egg, Sparkstone.Created a marketing strategy and forward promotional plan in order to achieve targets. Actively managed Houzz account (preparing up to date inventory, selecting products for sponsored ads).

Manchester, Zjednoczone Królestwo

Completed detailed segmentation of the customer's audience by sales as a preparation of the marketing process e.g. mailing campaigns).Monitored the sales and preparing sales reports weekly and monthly overviews (including product's popularity, results of email campaigns, customer's activity, channels performance etc.).Tasked with overseeing and implementing SEO and using Google Analytics, Google Tag Manager, HotJar, SEMrush, WisePops as a tool for creation of marketing strategy.Undertook the management of customer's database created by myself which helped monitor activity of the customers on each channel.Creating engaging new listings using bulk uploader (Excel) and oversaw the visual merchandising on the website.Effective management of all social media accounts and online campaigns on Facebook and LinkedIn.

Manchester, Zjednoczone Królestwo

Manchester, Zjednoczone Królestwo

Manchester, Zjednoczone Królestwo

Ma, International Relations, Specialization In International Security

Bachelor'S Degree, Political Science Bialystok