Joanna Parsons Email & Phone Number

Dublin, IE

The Curious Route is the only consultancy firm in Ireland that specialises exclusively in internal communication.I help organisations communicate better with their employees. I offer consulting, training and workshops. I also support internal communication professionals directly through my membership community, The Curious Route.I have 12+years experience.

Dublin 2, Dublin, IE

Designing and delivering a course on Strategic Internal Communication.

Blackpool, Cork, IE

• Developed the internal communications strategy in a high-growth SaaS company with 350 employees across 25 countries
• Drove communications excellence through an internal communications audit, developing an audience-led approach to refining the existing communications infrastructure
• Delivered a high-impact creative employee event for 300+ people with an evaluation score of 9/10

Dublin, Ireland, IE

• Developed and implemented a national internal communications strategy aligned with organisational goals, in a complex policing organisation of 18,000+ employees.
• Led a dispersed remote team plus external agencies to implement the strategy via new digital channels, campaigns and creative tactics.
• Led on crisis communications during COVID-19, resulting in 95% of police available for work.
• Implemented a new digital communication channel that had a consistent open rate of 70% for 2 years.
• Won 4 national and international awards for excellence in internal communication, including first prize in the Public Relations Institute of Ireland Awards 2021.
• Evaluated the effectiveness of internal communications activities using surveys, focus groups and other methods; used findings to improve future planning.

Dublin 1, Leinster, IE

• Led the development and execution of an internal communications strategy that resulted in a significant employee NPS increase.
• Managed all internal communication channels, both digital and print, to align employees to business strategy.
• Designed a new gamified onboarding programme aligned with corporate values that received a 9.4/10 satisfaction score and resulted in increased employee engagement.
• Created compelling content to align employees around corporate values and associated behaviours.
• Lead and managed a Communications Group of 14 people, successfully executing on all objectives to deadline.

Dublin 2, IE

• Guided internal communications for a complex global organisation spanning multiple time zones.
• Improved cross-departmental collaboration by the creation of structured two-way communication channels.
• Developed effective communication plans that engaged employees with the organisational strategy and values.
• Successfully transformed complex technical briefs into easy-to-digest internal stories.
• Utilised excellent interpersonal skills to manage diverse teams, projects and stakeholders across various levels.

Dublin 2, IE

• Communicating the purpose, scope and objectives of the Digital Data Gathering project
• Presenting updates and reports to senior leaders
• Travelling all over Africa to train employees on the project
• Measurement and evaluation

Maynooth, Kildare, IE

• Communicating the purpose and impact of Trocaire's work in India
• Developing communications material including internal reports for senior management, glossy brochures for prospective donors and blogs for Trocaire's website
• Running storytelling workshops for partner organisations in India

Maynooth, Kildare, IE

• Project manager for Trocaire’s Global Humanitarian Summit
• Office manager and administrator for a busy team of humanitarian professionals
• Logistics, procurement and admin for emergency humanitarian response events

Certificate In Business Coaching Skills

Postgraduate Diploma In Executive Leadership

Certificate In Internal Communications

Ba, Sociology & Social Policy

Msc, Development Studies