Joanna Flug Email & Phone Number

Carlsbad, California, United States

- Oversee strategic partnerships and brand storytelling - Develop brand specific stories across marketing channels- Drive ambassador team building and content strategy - Head of influencer and content creator partnerships- Create social strategy and content curation across all social platforms

- Drive strategy for all social channels- Collaborate across teams to develop cohesive storytelling and branded content opportunities - Oversee ambassador team - Creative direction for partnerships and content collaborations

Martha'S Vineyard, Ma

Develop ongoing strategic direction for brand development, social media strategy, campaign development and community outreach. Worked with founders to develop three distinctive brands identities for each of the establishments. Belonging to Celestial GroupImpacted social presence by delivering global digital campaigns, gaining wide scale media coverage and gaining a 67% increase in event bookings.Drove paid and unpaid campaigns on social media including Facebook, Twitter and Google AdWords increasing community growth by 130% and engagement from 2.7% to an average of 6.5%.

Salt Lake City, Utah, United States

Head of content strategy for social media channels; organic and paidEvent management: branded events and partner eventsOversee ambassador program: coordinate product testing, dynamic content, featured stories and event participation with ambassadors and athletes for the Gregory brandPartner relations; donations, events and educational opportunities Media and Blog: coordinate with partnering media outlets on custom blogs, product features and digital planning

Greater Boston Area

Created and executed cross-channel digital marketing campaigns for clients with an excess of 250k followers. Proposed, implemented and managed client budgets on a monthly basis.Oversaw creative team, providing social direction to ensure all creative efforts synced with social media best practices.Collaborated with clients to refine and define brand identity, voice and vision. Launched major social channels for brands with little to low awareness, rapidly growing their audience and engagement across all major platforms. Spearheaded several highly successful, multi-channel campaigns raising over $200,000 and attracting local and national media attention.Increased Facebook, Instagram, Twitter engagement by employing social media strategies aligned with brand vision. Initiatives focused on building meaningful community connections and encouraging authentic engagement opportunities with customers through inbound and outbound strategies.Implemented social media SEO tactics aligned with keyword and SEO strategies. Designed, created, and managed promotions, advertisements, and campaigns.Collaborated with Director of Marketing and PR team in order to support promotions, events and sales on all social media channels.

Greater Boston Area

Worked as a liaison between corporate and in-store employees to ensure all marketing promotions and initiatives were properly employed.Part of the original team that conceptualized customer loyalty wine program, promoting brand advocacy and long term customer retention. Increased foot traffic and food consumption by 25% in just one month with the improvement of in-store signage graphics and visibility.Managed company social media channels and implemented a content calendar, promotional giveaways and product insight.Worked with HTML, Google Analytics, Photoshop, Hootsuite, SproutSocial and other social media management systems to stay inline with budget and improve engagement, page likes, and ad campaigns.

Greater Boston Area

Ensured all content and advertisements were on-brand, consistent in style and formatting, tone and voice.Mapped out content strategy to support marketing initiatives and efforts.Assisted Editor in Chief in researching, writing and editing magazine content.Leveraged market data to develop themes and topics for writers to execute.

California Polytechnic State University

Worked as part of a collaborative school team to produce weekly 30 minute news show broadcasted throughout the San Luis Obispo area. The team took turns alternating between editing, producing, reporting, and anchoring. Attended story meetings and developed story ideas for weekly newscast. Interviewed, shot, wrote and edited packages and VOSOTS.As Executive Producer made final decisions on story assignments, content, editing and rundown. Production responsibilities included directing the show, operating the cg machine, playback and cameras.

Bachelor Of Science (Bs), Broadcast Journalism | Marketing & Business

Activities and Societies: Dean's List Ski Club WOW Week

Education record