With over a decade of experience in strategic communications and research, my core competencies lie in sociocognitive discourse analysis and critical media studies. My diverse background in strategy and communication positions me to contribute unique insights and drive impactful research.My current role as Research Study Assistant and my extensive doctoral research focus on revealing hegemonic messaging through critical discourse analysis. This work, encapsulated in my thesis "For a Healthier Nation," leverages my analytical skills to uncover and challenge dominant health narratives. My prior leadership role at MSA New Zealand Ltd honed my ability to oversee strategic communication efforts, ensuring public health standards were at the forefront of design projects.