Joanna S. Email & Phone Number

Arlington, Virginia, United States

In this role, I lead digital marketing strategy and channel execution for Bloomberg Law, Bloomberg Tax and Bloomberg Government.

Spearheaded marketing efforts, including go-to-market launches, for the thematic business line.

Washington D.C. Metro Area

Boulder, Co

As Chief Engagement Office of Pellucid, I oversaw the relationship each user--and potential user--had with the brand and the Pellucid platform, working closely with the customer, content and product groups to ensure all avenues were thoroughly optimized to boost user engagement.This included working closely with our sales team to run and optimize platform trials, developing sales and post-sales materials, designing user journeys and all supporting collateral to be leveraged in user campaigns, and closely monitoring all user data to design tactical programs.

Boulder, Colorado

Created specifically for investment bankers and strategic advisors, the Pellucid platform empowers users to create compelling, data-driven pitchbook content in minutes. In this role, I helped users maximize platform value by deploying a range of multi-channel, multi-format initiatives, such as a comprehensive Knowledge Center, in-app video content, and insightful blog posts.

Boulder, Co

Launched in 2015, the Fix The Pitch blog was created to support Pellucid's broader mission of streamlining content creation for investment bankers. By sharing the real-world experience of Pellucid's founding team--all former investment bankers--in short, compelling articles our goal is to help junior and senior investment bankers fix their pitchbook and become better bankers.In addition to developing the content and editorial strategy for the blog, I also developed a marketing strategy that communicates the three core value props of Pellucid: better content, created faster, and at an overall cheaper cost.

Greater New York City Area

At OFI, I was responsible for social media strategy and content creation pertaining to the OppenheimerFunds brand. This included supporting initiatives such OFI's award-winning Emerging Voices event, developing and implementing a social strategy to help OFI's army of financial advisors leverage social to build a client base, and leading the social agency relationship, including the search for a new agency of record.

New York, New York

KBS is a full-service media agency. As Associate Director of content and social, I worked with a number of Fortune 100 clients to help them launch new social initiatives and create compelling content to reach their target audience. I had the opportunity to work on many projects and with many different types of financial clients. Some of which included: - Working with a global investment bank to launch a new campaign and brand identity to reach STEM candidates; launching additional social footprints targeted to specific audiences; working with international teams to create recruitment and philanthropy content; producing social content for highly visible reports that receive massive media attention. - Leading content and social strategy for the FTSE's team launch of new indices and mission to increase it's U.S. market size, and advising on the development of its own in-house newsroom. - Developing a brand identity, edtorial strategy, and content for a global treasury bank's thought leadership content.

New York, Ny

I joined KBS to work on expanding American Express's small business footprint, building a new editorial publishing site that housed original, small business focused content and leading social initiatives for the brand with the same audience. I also participated in the KBS+ Ventures fellows program, in which a selected group of people from across different agency disciplines learn about the start-up world, meet and advise young adtech firms, and participate in fireside chats with leading VCs. After graduating from the program, I continued to stay evolved with KBS+Ventures by taking on an analyst role in addition to my other social and content responsibilities. http://kbsp.vc/

New York, New York

Working with the editorial and leadership teams of IINews, as Digital Content Editor I helped transition each trade publication to a new media model. This included: - Created and edited online content specifically targeted to drive engagement with subscribers and increase website traffic - Launched ten new websites featuring community sections to provide a forum for comments - Implemented and managed social media strategy across ten publications, including launching each on Twitter and LinkedIn - Advised Euromoney's C-suite and executive team on how to leverage social media to form deeper reader relationships - Developed a comprehensive integration plan to convert print content into online content

Greater New York City Area

Pivoted from conference production into editorial positions, moving from lead for business publishing into editor of REIT Cafe, Euromoney's first non-subscription financial new website: Business Editor:As Business Editor, I produced and edited IINews supplements, buyers guides, web events, and other editorial content that leveraged InstitutionalInvestor's newsletters. Highlights include: - Writing and editing the Global Hedge Fund Leadership Report, which featured some of the most influential hedge fund managers at the time including John Paulson.- Producing editorial coverage for Institutional Investor's Rising Stars and award dinner events, including interviewing attendees and award winners. Editing and writing editorial commercial products covering EDM, algorithmic trading, and foundation and endowment news.REIT Cafe:REIT Cafe is an online resource for professionals in the REIT industry. Before it was acquired by Trepp, it was an Institutional Investor property. As editor of the site, I wrote exclusive content for the website, including breaking news about the REIT and real estate investment market. Additionally, I hosted a weekly podcast, interviewing c-suite REIT executives and other industry influencers, growing the audience to over 50,000 listeners.

Greater New York City Area

Before IIEvents merged into IIForums, it was known for exclusive, in-depth conferences that attracted experts from across the world, such as its Annual Forum on Responsible Investing which was produced in partnership with the United Nations Principles for Responsible Investing

Greater New York City Area

At Incisive Media, I produced financial conferences across a range of topics targeting buy-side firms and institutional investors. This included launching the flagpole event for Life & Pensions magazine on U.S. pension risk and ALM investing, and the first Family Office Leadership Summit in London, featuring Lord Iveagh, head of the Guinness family office, as a keynote speaker.

As an intern at IMN, I handled the coordination of speakers, sponsors, and attendees for a number of real estate investing conferences in Europe and North America.