Joanna Seddon
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Joanna Seddon Email & Phone Number

Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI at MASB-Marketing-Accountability-Standards-Board
Location: New York, United States 8 work roles 3 schools
1 work email found @ogilvy.com 4 phones found area 212 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email j****@ogilvy.com
Direct phone (212) ***-****
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Role
Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI
Location
New York, United States

Who is Joanna Seddon? Overview

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Quick answer

Joanna Seddon is listed as Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI at MASB-Marketing-Accountability-Standards-Board, based in New York, United States. AeroLeads shows a work email signal at ogilvy.com, phone signal with area code 212, and a matched LinkedIn profile for Joanna Seddon.

Joanna Seddon previously worked as Chief Executive Officer at Masb-Marketing-Accountability-Standards-Board and Managing Partner at Presciant. Joanna Seddon holds Ba, Ma, D.Phil from University Of Oxford.

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Email format at MASB-Marketing-Accountability-Standards-Board

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{first}.{last}@ogilvy.com
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AeroLeads found 1 current-domain work email signal for Joanna Seddon. Compare company email patterns before reaching out.

Profile bio

About Joanna Seddon

I am passionate about helping companies maximize the financial potential of their brand and marketing strategies. Presciant, my new venture, is dedicated to this goal. Previously, I have started up and built brand consulting businesses, at Ogilvy, Kantar and FutureBrand. I have served senior executives of B2B, B2C, B2B2C and not-for profit brands, businesses large and small, across just about every industry and geography.Key aspects of my work:Fresh approaches—I love to develop and bring to market new and more robust approaches to building brand. Making things happen—I demonstrate the link to business results which gets the right brand and marketing decisions accepted and implemented by CEOs, CFOs and BoardsProven results—Multi-year client relationships, reenergized brands and organizations, profitable marketing strategies, and the identification and realization of new sources of revenue, Thought leadership—I created the BrandZ Top 100 ranking of the world’s most valuable brands, reinvented and chair the Marketing Hall of Fame, and am the author of Brand in the Boardroom, winner of the prestigious WPP Atticus Grand Prix.Team Building—the key to everything, recruiting, motivating, mentoring and rewarding the very best talent.

Listed skills include Strategy, Brand Architecture, Marketing Strategy, Brand Management, and 46 others.

Current workplace

Joanna Seddon's current company

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MASB-Marketing-Accountability-Standards-Board
Masb-Marketing-Accountability-Standards-Board
Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI
AeroLeads page
8 roles · 46 years

Joanna Seddon work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Current

New York, Us

I am thrilled to announce that, in addition to my roles as Managing Partner, Presciant brand consulting and Chair of the Marketing Hall of Fame, I have just been appointed CEO of MASB. It stands for what I believe in - elevating the role of CMOs by making marketing accountable and demonstrating the value that brand and marketing bring to companies, as the drivers of growth. An organization all marketers should belong to.

Sep 2022 - Present

Managing Partner

Current

New York, Ny, Us

Have just founded Presciant of which I am the CEO and global Managing Partner, as a different kind of brand consultancy. We work with clients to optimize their brands and activate them to drive future revenue, profit and business value growth. Our areas of focus are: Branding in M&A, Brand Architecture, Brand Creation/ Recreation, Brand Valuation and Budget Setting & Measurement. Robust underpinnings mean recommendations get accepted. Brands are imagined and reimagined, results and ROI measured. We are purpose-driven and future-back, fast and nimble, with highly skilled and experienced senior people. Complex brand questions answered. We optimize the brand’s ability to drive incremental shareholder value.

Oct 2020 - Present

President, Global Brand Consulting

New York, Ny, Us

Founded and ran the brand strategy consulting practice for Ogilvy globally, focusing on brand creation, brand positioning, brand architecture, branding best practices, brand assessment. brand growth strategy and licensing, brand and marketing ROI. As Principal and Managing Partner, I was responsible for all aspects of the practice, from offer and new business development, to client engagements and relationships, hiring and talent development, and financial results. During the 10 years in which I was at Ogilvy, the consulting division grew from scratch to become one of the most successful and fastest-growing parts of Ogilvy, working with major clients globally

2010 - Sep 2020

Ceo Millward Brown Optimor/ Kantar Consulting

London, Gb

Founder and CEO of Millward Brown/Kantar's strategy consulting unit, with responsibility for consulting staff in offices in New York, London, Shanghai, Mexico City and affiliates in Sao Paulo and Madrid. During this time, built the unit from start-up to a successful brand consulting business, with offices and teams globally.

Jan 2005 - Jun 2010

Founding Partner, Executive Vice President, Worldwide Strategy Consulting

London, England, Gb

Responsible for brand consulting globally for the brand strategy and identity design consultancy of the Interpublic Group with offices in 24 countries.

1997 - 2004 ~7 yrs

Founding Partner, Head Of Strategy Consulting

Diefenbach Elkins

One of the founding partners of Diefenbach Elkins, a new concept in brand strategy and design consulting incorporating elements of future trend research and strategy consulting.

1991 - 1997 ~6 yrs

Executive Vice President, Strategic Planning; Executive Vice President, Office Products

Irving, Texas, Us

Responsible for turnaround and sale of the $200 million Office Products business. Supported McKesson's President in corporate strategic plan development, mergers and acquisitions and venture capital investments

1986 - 1991 ~5 yrs

Engagement Manager

The Addison Group

Started as an analyst in this consulting firm focused on business growth and customer strategy, a split off from one of the leading European consulting firms. Progressed to manage complex engagements for the largest clients.

1981 - 1986 ~5 yrs
3 education records

Joanna Seddon education

Ba, Ma, D.Phil

University Of Oxford

Visiting Fellowship

Woodrow Wilson International Center

D.Phil

Lomonosov Moscow State University (Msu)
FAQ

Frequently asked questions about Joanna Seddon

Quick answers generated from the profile data available on this page.

What company does Joanna Seddon work for?

Joanna Seddon works for MASB-Marketing-Accountability-Standards-Board.

What is Joanna Seddon's role at MASB-Marketing-Accountability-Standards-Board?

Joanna Seddon is listed as Managing Partner, Presciant I Brand Expert I Branding in M&A I Brand Architecture I Brand Creation I Brand Valuation I Brand Budgets & ROI at MASB-Marketing-Accountability-Standards-Board.

What is Joanna Seddon's email address?

AeroLeads has found 1 work email signal at @ogilvy.com for Joanna Seddon at MASB-Marketing-Accountability-Standards-Board.

What is Joanna Seddon's phone number?

AeroLeads has found 4 phone signal(s) with area code 212 for Joanna Seddon at MASB-Marketing-Accountability-Standards-Board.

Where is Joanna Seddon based?

Joanna Seddon is based in New York, United States while working with MASB-Marketing-Accountability-Standards-Board.

What companies has Joanna Seddon worked for?

Joanna Seddon has worked for Masb-Marketing-Accountability-Standards-Board, Presciant, Ogilvy & Mather, Consulting By Kantar, and Futurebrand.

How can I contact Joanna Seddon?

You can use AeroLeads to view verified contact signals for Joanna Seddon at MASB-Marketing-Accountability-Standards-Board, including work email, phone, and LinkedIn data when available.

What schools did Joanna Seddon attend?

Joanna Seddon holds Ba, Ma, D.Phil from University Of Oxford.

What skills is Joanna Seddon known for?

Joanna Seddon is listed with skills including Strategy, Brand Architecture, Marketing Strategy, Brand Management, Analytics, Management Consulting, Integrated Marketing, and Market Research.

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