Joanna S. Email & Phone Number

Boca Raton, Florida, Us

Digital advertising and consulting agency for small and medium businesses nationwide. Build efficient and revenue exceeding sales teams, establish long-lasting relationships with business owners, revise and optimize marketing and advertising plans, manage digital advertising campaigns, SEO, and drive website revisions to maximize site traffic and ROI. Maintain $150K in average cost savings per client while driving lead generation and sales growth initiatives.− Assisted clients in rapid achievement of 1st page rankings for top ten keywords on Google within 6 months− Boosted ROI and increased ROAS 3x; grew paid advertising efforts with omni-channel approach- Built and scaled successful sales revenue teams for businesses of all sizes

Orlando, Florida, Us

Digital advertising platform that monetizes desktop and mobile applications and sites using a proprietary, lightweight offerwall. I drive revenue growth and build close partnerships with advertisers and brands to grow net new customers.

Los Angeles, California, Us

Drive revenue growth by conducting detailed market analyses, developing and implementing new marketing initiatives, and building teams to align revenue goals across all organizational areas. Champion process improvements.− Facilitated net new revenue of +$200M and average attainment of +160% team’s tenure; collaborated with recruitment team and leadership to strategize new team for onboarding and scaling new agencies to platform; interviewed +100 candidates; built playbooks, decks, documents, trackers, and training programs− Reduced credit line approval process times by 25%, which contributed to +$50M revenue increase; partnered with head of finance; determined SOW needed to implement process improvements; gathered relevant documents and resources; outlined possible credit scenarios and workflows; presented updated procedures for approval− Improved service level agency spend by 15% and lowered book size by 10% via drafted scorecard for SMB and mid- market Agency Teams; worked with SMB agency and growth leaders; aligned management and team roles; created scorecard and guidelines detailing agency criteria per team; presented scorecard to both teams for integration

Anaheim, California, Us

Designed and integrated process improvements aimed at generating continuous revenue growth. Introduced strategic solutions centered around improved client relationships and optimized ad management efforts.− Grew agency revenue by $3M with +95% YoY growth in net new services; presented case to include social media advertising and cross-channel advertising in addition to Amazon ad management services; liaised with C-Suite execs− Increased client ROI by +15% and improved client relationships; maintained cross-functional communications with Head of Sales, Business Development, Partnerships, and CEO; created new partnerships; trained account execs− Generated +10% international revenue growth YoY; developed new presentations; established relations with omni- channel partners; delivered pitches selling services to existing brand partners working with agency

Tampa, Fl, Us

Led team of sales and marketing professionals to establish and grow e-commerce partnerships. Set and monitored monthly objectives, quotas, and KPIs. Cultivated client and agency relations with major e-commerce platforms including Chewy, Amazon, Thrive, Vitacost, Target, Walmart, and more. Controlled annual marketing budget.− Controlled $3M annual advertising budget to achieve 15% revenue growth YoY; researched and corrected damaged partnerships; worked with CEO and Board to increase annual advertising budget by $1M; increased site traffic− Boosted client page views by 300% and revenue by 15% by leading comprehensive 2-month update project across all e-commerce partner platforms; highlighted dated content and stagnant sales; partnered with internal teams and external creative agency; defined SOW; oversaw update initiatives; launched new content and ad campaigns

Plantation, Florida, Us

Managed P&L responsibilities for multiple brand accounts, driving sales growth and regularly surpassing quotas. Led communications management as primary Point of Contact (POC) for hundreds of dog food and treat vendor partners.− Managed 200 pet treat brand accounts concurrently; onboarded new pet brands; built relationships with existing accounts; reviewed all contracts, SKU assortments, margins, and marketing plans; developed and delivered tailored ad management plans to each brand− Raised total revenue by $35M and category margins by +5%; held meetings with brand leaders; secured lower SKU prices and reduced SKU count on poor performers; increased market investments; negotiated new contracts

Plantation, Florida, Us

Managed P&L responsibilities for multiple brand accounts, driving sales growth and regularly surpassing quotas. Led communications management as primary Point of Contact (POC) for hundreds of dog food and treat vendor partners.− Managed 200 pet treat brand accounts concurrently; onboarded new pet brands; built relationships with existing accounts; reviewed all contracts, SKU assortments, margins, and marketing plans; developed and delivered tailored ad management plans to each brand− Raised total revenue by $35M and category margins by +5%; held meetings with brand leaders; secured lower SKU prices and reduced SKU count on poor performers; increased market investments; negotiated new contracts

Boca Raton, Florida, Us

Pioneered and led cutting-edge performance marketing and advertising agency with specialized focus on lead generation, affiliate marketing, and SEO. Formulated essential operational mandates and policies. Concurrently built and trained highly capable team of 15 professionals. Grew 20% YoY in revenue and efficiencies.− Exceeded $5M in revenue; utilized B2B strategies to acquire clients and foster growth of +50% from year 1 to year 2

Boca Raton, Florida, Us

Built new affiliate network generating in excess of $1M in revenue in first year. Pioneered company call center and created call-transfer program with online affiliate marketing program.

Executed advanced affiliate marketing campaigns and strategized with brand partners to exceed all goals.

Dania Beach, Fl, Us

Managed three separate condominium buildings limited to but not including budgets up to 4.5 million dollars, 10 employees, payroll, accounting, vendor contracts and negotiations, and being a liaison between the unit owners and board of directors.