Joanna Safer Email & Phone Number

New York, New York, Us

Driving the company's expansion through strategic digital marketing and operational improvements, delivering remarkable results.Leading a comprehensive digital transformation, resulting in a redesigned website, improved user experience, and enhanced SEO capabilities. This yielded a 7.4% increase in organic traffic and a 51% boost in keyword rankings.Additionally, I revamped paid advertising and data management, doubling click-through rates and halving cost-per-click (CPC) while enhancing lead quality through advanced CRM and automation. Notably, SEM/SEO efforts doubled traffic and clicks, cutting costs over 50% compared to competitors in under two years.A major highlight was spearheading the successful launch and integration of HubSpot, revolutionizing marketing automation, sales enablement, and CRM capabilities. This drove significant efficiencies across the organization.

Alpharetta, Georgia, Us

Played a pivotal role in doubling annual revenues from 2015 to 2019, achieving over 100% growth and positioning the company for a successful sale through strategic marketing initiatives.Key accomplishments include:Redesigning and optimizing the company website, resulting in a 108x increase in inquiries and maximizing marketing ROI through targeted landing pages, copy, and SEO strategies. I also developed a robust omni-channel online presence, fostering thought leadership through LinkedIn Groups and influencer partnerships, which drove 30% year-over-year follower growth.Led the introduction of personalized email campaigns, boosting qualified subscriber opt-ins by 300%. Process automation streamlined sales campaigns, proposal generation, tracking, and eSigning.Other notable achievements include reducing web rebranding costs by 30%, driving exponential traffic growth and enhancing hosting/server performance, consistently increasing site visits year-over-year. I also enhanced customer understanding through market research, enabling customized messaging and targeted engagement.

Woodmere, New York, Us

Led marketing transformation for a 12-person team, driving competitive growth against global enterprises while cutting costs. Managed the front-end sales funnel, generating awareness and inquiries through targeted marketing initiatives.Key accomplishments included developing and executing a successful SEO/keyword strategy, securing 1st-page Google results and driving an impressive 800% organic traffic growth within 12 months. Additionally, I successfully launched a new iPhone app, leveraging industry and conference awards to generate buzz and excitement.To elevate brand presence, I crafted and implemented a comprehensive brand image and perception strategy within the tradeshow industry. I also authored various content types, including PR releases, articles, blog posts, brochures, and product sheets, and managed the creation and production of engaging webinar and video content.

South Jordan, Slc, Utah, Us

Spearheaded US marketing initiatives for a leading IT services and consulting firm, driving business growth through strategic marketing efforts. To achieve this, I developed and executed a comprehensive US marketing strategy aligned with business objectives.Through targeted inbound marketing campaigns, I generated high-quality leads for sales teams and fostered strong relationships with PR agencies to enhance corporate branding, positioning, and messaging. A notable highlight was conceptualizing and managing the 2008 Thought Leadership Webinar Series, which played a pivotal role in the successful acquisition by LANDesk in 2009.

Lake Success, New York, Us

Drove business growth with targeted campaigns, digital solutions, and impactful events, enhancing brand presence.Key accomplishments include developing and executing multi-channel marketing campaigns, elevating brand presence through corporate website relaunch and marketing materials design, delivering exceptional client experiences through large-scale events, optimizing email marketing performance through data analysis, and streamlining sales and marketing processes through CRM implementation.

Hicksville, New York, Us

Designed and developed the corporate website's layout, information architecture, and user experience, creating an engaging online presence. Collaborated with cross-functional teams to source and manage a vendor team, programming and launching the site. Key website enhancements included a Wine Locator and Wine Preference Calculator, providing customers with personalized recommendations and in-store/online product finder.Additionally, I conceptualized and launched a membership-based Wine Club, cultivating interest and building a targeted mailing list of potential buyers. This initiative fostered brand loyalty, drove sales opportunities, and grew membership base.

Spearheaded capital fundraising efforts, securing over $10 million for the Cradle of Aviation Museum and establishing its prestigious Aviation & Aerospace Honor Roll. Developed and launched a comprehensive e-commerce website, complete with an online store and events calendar, to boost membership and engagement.Expanded the museum's network by building relationships with key executives from major aviation companies and influential community leaders, promoting the non-profit organization's initiatives and educating them on its goals. Implemented a weekly email newsletter to highlight special fundraising campaigns and designed targeted brochures and mailings to reach aviation groups, retirees, and veterans.Collaborated with the Deputy Commissioner of Nassau County to provide progress updates on the museum's launch. Successfully secured sponsors for seats in the museum's IMAX domed theater and maintained a robust sponsor database. Leveraged media connections to generate press coverage and promote the museum's mission.

Supported the management and operations of this esteemed non-profit cultural organization, presenting independent and international films and cultural events. Managed box office operations, driving ticket sales and membership growth through exceptional customer service, and collaborated on special events like film festivals, concerts, and community outreach programs.

Led the launch of the gallery's inaugural website, showcasing prominent American and European artists. Meticulously organized and maintained a 43-year archive of artist documentation and photographs. Facilitated requests from scholars, museums, and media, promoting the gallery's esteemed collection and contributing to its broader cultural impact.

Mba, Marketing

Art History, Art History And Criticism