Joanna Teo 张宝月

Joanna Teo 张宝月 Email and Phone Number

Founder, Managing Director, Head of Data Intelligence @ Attribute Data
Singapore
Joanna Teo 张宝月's Location
Singapore, Singapore
Joanna Teo 张宝月's Contact Details

Joanna Teo 张宝月 work email

Joanna Teo 张宝月 personal email

Joanna Teo 张宝月 phone numbers

About Joanna Teo 张宝月

I am a versatile data professional with a Master of IT in Business, specializing in AI, Fintech, and Analytics. My career spans diverse sectors, including government ministries and agencies, banking and finance, property management and hospitality, high tech, telecommunications, retail, and attractions. I am passionate about transforming data into actionable intelligence that drives innovation and strategic decision-making.As the Managing Director of Attribute Data, I focus on helping organizations develop impactful data use cases and minimum viable products (MVPs). My experience includes designing data solutions that leverage comprehensive customer insights and business profiling to enhance operational efficiency and customer experiences.I am proud to be recognized as an honoree in IMDA's 2023 SG Top 100 Women in Tech, celebrating my contributions to the tech community and highlighting the importance of women's roles in this field. Additionally, I am actively involved in the venture capital space with Protege Ventures, where I oversee portfolio companies. This role allows me to engage deeply with startups and emerging technologies, providing a unique perspective on valuing and accelerating business growth.With a background in blended learning design pedagogies from the Institute of Adult Learning, I bring a strong domain understanding to my work. I lead data discovery workshops that align with organizational goals and facilitate the development of technology roadmaps that drive success.My track record includes conducting data discovery workshops and implementing data use cases in phases for organizations. I am committed to harnessing the power of data across various industries to help organizations navigate the complexities of data utilization and technology integration. I am also currently pursuing my Chartered Fintech Professional accreditation.Let’s connect to explore how we can collaborate on leveraging data for impactful outcomes!

Joanna Teo 张宝月's Current Company Details
Attribute Data

Attribute Data

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Founder, Managing Director, Head of Data Intelligence
Singapore
Employees:
16
Joanna Teo 张宝月 Work Experience Details
  • Attribute Data
    Founder, Managing Director, Head Of Data Intelligence
    Attribute Data
    Singapore
  • Smu Institute Of Innovation & Entrepreneurship
    Lkygbpc Outreach Team - China
    Smu Institute Of Innovation & Entrepreneurship Nov 2024 - Present
    Singapore, Singapore, Sg
    The 12th Lee Kuan Yew Global Business Plan Competition (LKYGBPC) at Singapore Management University is one of the largest global startup university competitions for deep-tech innovators. (https://lkygbpc.smu.edu.sg/)Named after our founding prime minister Mr. Lee Kuan Yew, the LKYGBPC seeks to identify the upcoming young innovators and entrepreneurs from the top universities globally who are leveraging deep tech to solve some of the biggest challenges of the world. 🌏 Our last edition of LKYGBPC in 2023 drew 1,000 applications from over 1,100 universities across 77 countries, with more than $2.5M in prizes! Today, LKYGBPC is a recognized global leader in youth innovation. As one of the world’s largest deep-tech startup competitions for university founders, it brings hundreds of entrepreneurs and investors to Singapore for a dynamic week of live pitches, networking, mentorship, and learning.The call for applications for the 12th LKYGBPC will kickstart in 📅 January 2025 - March 2025 and this year, our focus area will be startups in the sustainability and liveability sectors.🌱 Top 50 finalist teams will be flown into Singapore for a week-long Grand Finals week in Sep - Oct 2025.We would like to invite Universities, Incubators, Accelerators and Industry developer networks to join us as a Roadshow Partner by hosting us at your events between January and March 2025! Whether through a booth, a short speech, or other engagements, we’re excited to visit in person, connect with your community, and share the competition with your network of innovative entrepreneurs, founders, and startups.🤝We’d love to discuss how we can make this collaboration meaningful. If you're interested or know who we can talk to, link me up by DM or WeChat @joannateopg
  • Attribute Data
    Founder, Managing Director, Head Of Data Intelligence
    Attribute Data Jan 2015 - Present
    Singapore, Sg
    Attribute Data empowers transformational growth for businesses through data intelligence. We offer a full stack of solutions and services that enable organizations to build a solid foundation towards unlocking the value in their customer data. The solutions are modular and able to scale as business needs grow. Please visit www.attributedata.com for more information about what we do and let us know how we can work with you!
  • Protégé Ventures
    Principal - Portfolio Development Lead
    Protégé Ventures Sep 2024 - Present
    Singapore, Sg
    Southeast Asia’s first and Singapore’s only student run venture fund that invests actual capital in student start-ups“For Students, Managed by Students”We are industry-agnostic and back early-stage tech startups founded by students or recent graduates raising their pre-seed to seed rounds with cheque sizes between 25k and 50k to kick start your growth.Deals Led:- Zolo SPV Invested In:- Equatorial Space SystemsStartups, contact me at Joanna.teo@protege.vc to chat more
  • Protégé Ventures
    Associate
    Protégé Ventures Dec 2023 - Sep 2024
    Singapore, Sg
  • Protégé Ventures
    Analyst
    Protégé Ventures Sep 2023 - Dec 2023
    Singapore, Sg
  • Protégé Ventures
    Analyst In Training
    Protégé Ventures Jun 2023 - Sep 2023
    Singapore, Sg
  • Institute Of Management Consultants (Singapore)
    Registered Management Consultant
    Institute Of Management Consultants (Singapore) Feb 2022 - Present
    Singapore, Singapore, Sg
    RMC-10348https://www.imcs.sg/member/?user=teo-poh-guat-joanna
  • 爱比达数据科技有限公司 (Attribute Data China)
    Founder, Managing Director
    爱比达数据科技有限公司 (Attribute Data China) Dec 2019 - Present
  • Singapore Management University
    Smu Alumni Founders Group Exco - Treasurer
    Singapore Management University Apr 2024 - Present
    Singapore, Singapore, Sg
    Calling all SMU Alumni founders to join us in building this community of support, continuous learning and growth! https://www.linkedin.com/groups/14371457/
  • I-Com (International Conference On Online Media Measurement)
    I-Com Programme Board Member - Emerging Markets
    I-Com (International Conference On Online Media Measurement) Aug 2011 - Present
    Geneva, Ch
    The I-COM is a tripartite industry backed international forum for exploring Data & Measurement issues facing the Digital Marketing Industry, with the goals of showcasing meaningful innovation, international cooperation and working toward consensus on best practices. Members are nominated by their respective associations as qualified data leaders who are passionate about championing the cause of digital industry growth and working toward best practices, standardization with tripartite consensus.Nominated by the Digital Analytics Association (DAA), I joined the I-COM Organization as a programme board (IPB) member to curate and assess speakers or topics for I-COM events with an APAC perspective. IPB members actively collaborate in the creation of I-COM events within the IPB's geographic remit and decides in consensus on the event theme, goals, structure, content and speakers.More Information: http://i-com.org/ipb-emr/
  • Citi Foundation-Smu Financial Literacy Program For Young Adults
    Adjunct Trainer
    Citi Foundation-Smu Financial Literacy Program For Young Adults Aug 2023 - Jul 2024
    Republic Of Singapore, Sg
    Launched in April 2012 by Citi Singapore and Singapore Management University with the support of the Citi Foundation, the Citi Foundation-SMU Financial Literacy Program for Young Adults is Singapore's first structured financial literacy program for young adults. Through workshops, lectures, course curriculum and game-based carnivals, the program seeks to equip young adults between the ages of 15 and 30 with essential personal finance knowledge and skills applicable to their life stage to give them a firm foundation in managing their money and a financial head-start early in their lives.
  • Mirum Agency
    Director Of Analytics (Regional) - Xm Asia Pacific
    Mirum Agency Sep 2012 - Jan 2015
    São Paulo, Sp, Br
    Mirum Agency (previously XM Asia Pacific) is currently the largest full service digital advertising agency in South east asia with over 300 professionals across offices in Singapore, Malaysia, Hong Kong, Indonesia and Thailand. Our strength comes from the core pillars of Strategy, Creative, User Experience, Social Media, Technology, Analytics and Project Management. Making change matter. Data driven business transformation. We were also awarded the Southeast Asian Partner of the Year for Adobe Systems in 2013My area of responsibility includes:- Generate demand and revenue pipeline growth for analytics and optimization consultation services - Develop Go-To-Market service offerings and identify critical opportunities- Build senior level relationships- Cultivate and expand team capabilities and data driven culture- Frame performance measurement and optimization strategies- Scale analytics operations and standards- Develop deep working and integration knowledge of top industry digital analytics and business optimization tools- Adobe consulting partner team - Adobe Analytics, Adobe TargetLead analytics & optimisation consultant for: Financial: MasterCard, Tokiomarine Asia, CIMB, Development Bank of Singapore, MaybankTravel & Hospitality: Singapore Tourism Board, Millennium Hotels, Air China, Malaysia Airlines, Royal Caribbean Cruises International, Pan Pacific Hotel GroupTelecommunications: Maxis Mobile Services, StarhubGovernment: National Parks, Singapore Economic BoardTechnology: Seagate
  • Dell
    Regional Lead - Marketing Science, Digital Analytics Asia Pacific & Japan
    Dell Sep 2010 - Sep 2012
    Round Rock, Texas, Us
    Reporting to global head of online analytics & testing, I led the Asia Pacific & Japan Business Digital Marketing Online Analytics & Testing team to provide data driven insights to increase e-commerce revenue from upselling and cross-selling strategies and also to maximise revenue pipeline from online lead generation activities.- Web Analytics & Optimisation Testing- E-Commerce/ Shopping Cart Optimization- Online Lead Generation (Salesforce.com) & Pipeline Optimization- Online Lead Nurturing- Online Customer Experience- Online Media Optimization- Digital Marketing Planning- Social Media/Commerce Engagement Measurement and Analysis- GTM initiatives performance measurement and optimization- Stakeholders: Country to Executive Directors
  • Cisco Systems
    Apac Web Metrics Lead (Secondment)
    Cisco Systems Sep 2008 - Sep 2010
    San Jose, Ca, Us
    - Provide visibility to online content & media activity performance- Instill tracking and data collection governance- Manage reporting dashboards and issue focused analysis- Provide recommendation for optimizing online lead generation and lead nurturing performance - Provide thought leadership for digital and measurement trends- Stakeholders: country marketing managers to executive directors
  • Ogilvyone Worldwide, Consulting
    Digital Analytics Consultant
    Ogilvyone Worldwide, Consulting Jul 2007 - Sep 2010
    New York, Ny, Us
    As the first headcount dedicated for Web Analytics in Ogilvyone, Singapore, I have the privilege of being able to:· Build processes and standards for the current team· Strategise and manage enterprise-scale web analytics implementations for a good mix of FMCG, Government, High Tech & Financial clients with sites across multiple domains and markets· Develop SOP for campaign management on onsite and off-site analytics tracking.· Develop and manage campaign and senior management reporting dashboards· Lead, strategise and implement Website optimisation experiments – A/B and multivariate testing on Enterprise scale sites · Train internal/external clients on the planning and use of web analytics data for marketing optimization & reporting· Equip analysts in the team with web tracking implementation, reporting and analysis skills.· Propose and up-sell web analytics solutions to internal/ external clientsBrands include: Unilever, Nestle, Yahoo!, Singtel, Cisco, IBM, DirectAsia, Amex, EDB, Singapore Pools
  • Yahoo! Southeast Asia
    Marketing Operations /Network Optimization Associate
    Yahoo! Southeast Asia Jan 2006 - Jul 2007
    Sunnyvale, Ca, Us
    In this role, I was contracted to assist the regional marketing managers in online campaign management, Yahoo! product launches, manage strategic trade partners' media plans. I also performed online media performance analysis using internal priority data tools for partner campaigns, helping the regional network optimization marketing manager to create internal benchmarks for the Yahoo! online ad performance. It was an exciting time as it was the beginning of the more accurate page-tag cookie-based tracking that will eventually replace the error-filled log file analysis.
  • Yahoo! Southeast Asia
    Product Management Intern
    Yahoo! Southeast Asia Jul 2005 - Dec 2005
    Sunnyvale, Ca, Us
    This is an internship which started my career in Yahoo! I was attached to the product management team to learn about how Yahoo! manages its online product cycles, as well as how internal teams engage with each other. It is an extremely hands-on role that allowed me to contribute to the team as a young member. During this time, I also completed a mobile emulation project with the Yahoo! mobile team as a graduation submission.
  • Valuair Limited
    It Project Management - Inventory E-Commerce Booking Systems Intern
    Valuair Limited Jan 2005 - Jun 2005
    Sg
    Requirements study, audit & design for inventory booking system enhancement. Cost reduction through reviewing and improving information flow process across systems.

Joanna Teo 张宝月 Skills

Web Analytics Digital Marketing Analytics E Commerce Digital Strategy Online Advertising Seo Mobile Devices Omniture Google Analytics Social Media Marketing Campaign Management Sem Strategy Project Management Salesforce.com Digital Media Conversion Optimization Social Media Measurement Online Marketing Multivariate Testing Email Marketing Landing Page Optimization Webtrends Analytics A/b Testing Online Lead Generation Consumer Insights Tag Management Lead Management Data Driven Marketing Mobile App Analytics Adobe Marketing Cloud Online Merchandising Google Website Optimizer Webtrends Media Planning Marketing Automation Web Project Management Program Management

Joanna Teo 张宝月 Education Details

  • Global Fintech Institute
    Global Fintech Institute
    Financial Technology
  • Singapore Management University
    Singapore Management University
    Financial Technology & Analytics
  • Southwestern University Of Finance And Economics
    Southwestern University Of Finance And Economics
    School Of Computing And Ai
  • Singapore University Of Social Sciences (Suss)
    Singapore University Of Social Sciences (Suss)
    Wsq Advanced Certificate In Learning And Perofrmance 2.0 (Aclp2.0)
  • Nanyang Technological University Singapore
    Nanyang Technological University Singapore
    Artificial Intelligence & Business Strategy Programme
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Mit Experimental Learning Programme - Big Data And Social Analytics
  • The Johns Hopkins University
    The Johns Hopkins University
    Data Science
  • Singapore Management University
    Singapore Management University
    Business Management

Frequently Asked Questions about Joanna Teo 张宝月

What company does Joanna Teo 张宝月 work for?

Joanna Teo 张宝月 works for Attribute Data

What is Joanna Teo 张宝月's role at the current company?

Joanna Teo 张宝月's current role is Founder, Managing Director, Head of Data Intelligence.

What is Joanna Teo 张宝月's email address?

Joanna Teo 张宝月's email address is jo****@****ata.com

What is Joanna Teo 张宝月's direct phone number?

Joanna Teo 张宝月's direct phone number is +65932*****

What schools did Joanna Teo 张宝月 attend?

Joanna Teo 张宝月 attended Global Fintech Institute, Singapore Management University, Southwestern University Of Finance And Economics, Singapore University Of Social Sciences (Suss), Nanyang Technological University Singapore, Massachusetts Institute Of Technology, The Johns Hopkins University, Singapore Management University.

What are some of Joanna Teo 张宝月's interests?

Joanna Teo 张宝月 has interest in Children, Education, Lego, Reading, Science And Technology, Food, Travel, Health.

What skills is Joanna Teo 张宝月 known for?

Joanna Teo 张宝月 has skills like Web Analytics, Digital Marketing, Analytics, E Commerce, Digital Strategy, Online Advertising, Seo, Mobile Devices, Omniture, Google Analytics, Social Media Marketing, Campaign Management.

Who are Joanna Teo 张宝月's colleagues?

Joanna Teo 张宝月's colleagues are Sherry Ngiam, Phyo Wint Wint Tun, Rani Vachalam, Sally Yumi, Shen Li Tan, Robert Sim, Ziang Chung.

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