Omnicommerce: GrabFood Dine Out - allow users to explore & discover new restaurants for great dining experiences.1. Build consumer habits as they turn to GrabFood Dine Out for restaurant selections. Increase user awareness & adoption thru exclusive dine out deals promo where users can save while eating out.Omnicommerce: LaaS Stamp Cards - a loyalty service program that allow users to order, collect stamps & earn rewards from participating merchants.1. Drive online & offline awareness thru marketing initiatives to promote the loyalty program whilst educating users on the flow & redemption method. Additionally, develop in-store merchant POSMs for prominent touchpoint out-of-app.2. Boost new user growth of the loyalty program with incentivised one time sign up reward. NEW2GF - new GrabFood user acquisition campaign1. Run in-app experiments to determine the ideal promo mechanics / quantum with the highest new users adoption. Supported by in-app comms and out-of-app visibility such as street buntings deployment across strategic locations nationwide.Pek Hot Deals - a new subscription plan that allow users to purchase 5X Hot Deals with savings of RM7 on each meal.1. Turn low frequency Food users into platform VVIPs by encouraging them to order and spend more. Work with external creative agency for campaign key concept ideation and churn out campaign videos to run as digital OOH and ads.

GrabUnlimited - a subscription plan that offers savings for paid subscribers across Food, Groceries, Ride & more.1. Drive MY marketing GTM plans in converting active & non-active Food users but non-paid subscribers to paid subscribers via FOMO acquisition strategy ie. comms with key promo messaging “Unlimited Free Delivery” and “35% Off GrabFood”. Additionally, providing them a one-time incentive of Food vouchers upon subscribing during the campaign period.2. Retain existing paid subscribers through newly introduced GrabUnlimited Long Term Plan. Actively comms thru effective in-app channels to users that instead of paying standard rate of RM4.90/month, they can enjoy even greater savings with 12-month plan (RM3.99/month).Omnicommerce: Hubbo POS - merchant’s one stop POS solution to improving business efficiency and operations.1. Assist the commercial team in producing merchant communication materials such as acquisition flyers, managing acquisition website and kickoff convention event to acquire leads.2. Build credibility for merchants via a series of “The Secret Sauce” production of merchant testimonials videos. Through this, merchants uncovered their main reasons for adopting Hubbo’s POS system and recommend potential business owners to do the same.