Joanna Velarde Email & Phone Number

Los Angeles, Ca, Us

Sparx is a digital marketing and events boutique agency specializing in crafting captivating campaigns and immersive experiences that build authentic connection with audiences. Speciality services include marketing and communications, video production, event planning, experiential marketing.

Los Angeles , Ca, Us

Oversee the entire production process for television, film, digital and branded content. Ensure that the company's creative vision is translated into high-quality content across various platforms. Project Management: Orchestrate the entire life cycle of each production strategically with comprehensive production plans, managing various elements and collaborating with different departmentsBudgeting | Finance: Create and manage production budgets. Allocate resources efficiently, negotiate contracts to ensure that productions stay within financial constraints.Team Leadership: Direct and lead a cross functional team of creatives. Foster a collaborative environment, enabling the team to be more efficient in their roles. Resource Allocation: Efficiently allocate resources, including personnel, equipment, and technology, to meet the demands of various projects. Strategically plan and adapt to the unique requirements of each production.Risk Management: Identify potential challenges and risks in the production process and develop strategies to mitigate them and troubleshoot issues that may arise. Client and Stakeholder Relations: Build and maintain relationships with clients, partners, and other key stakeholders via effective communication, understanding client needs, and ensuring that the production aligns with their expectations.Quality Control: Oversee the quality of the final product, from pre-production to post-production and final delivery. This includes reviewing edits, providing feedback, and ensuring that the content meets the company's standards and client expectationsPremiere clients include MotorTrend/Discovery Communications, Hasbro, Apple, Jay Leno's Garage, George W. Bush Presidential Foundation, Atomos, Hemmings

Los Angeles , Ca, Us

-Oversaw production of the original micro-documentary series "Lowrider Roll Models" in collaboration with MotorTrend, spanning 51 episodes across five seasons to become their most enduring branded series, under the patronage of Shell and Quaker State.- Delivered a new 15-minute episode of "Lowrider Roll Models" monthly for five consecutive years, demonstrating impeccable operational and post-production workflow management to adhere to stringent deadlines.-Hired crews, created and managed the budget, coordinated all studio and location shoots, conducted interviews on all 51 episodes, contributed to story editing in post production, and ensured client received monthly deliverables on time

Worldwide , Us

Largest global nonprofit org for revenue enablement professionals with 12k+ members across 29 countries, 56 chapters. Developed and oversaw all strategic planning, operations, marketing, events, community engagement, budgeting, fundraising and stakeholder relationship building. Advisor to the Board of Directors.Created the strategy and executed all digital marketing campaigns including content marketing, email marketing, SEO, video storytelling, branding and social media to position RES as the premiere organization for enablement professionals. Grew the RES LinkedIn community from 12,600 followers to 26,000 in 3 years. Spearheaded organization’s rebranding including new logo, visual identity. Implemented new technology and launched new website and community platform with improved UE and UI.Produced the annual multi-day "SES Experience" conference for 4 years, including two virtual productions during 2020 and 2021, and live in person conferences in 2022 in Atlanta, GA and 2023 in San Diego, CA.30% increase in attendance and revenue goals across conferences, resulting in unprecedented sold out conference in 2022. Introduced new innovative event format, experiential activations, ancillary events, and event technology that including branded mobile apps that strengthened impact and value amongst attendees and sponsors

Irvine, Ca, Us

Dynamic track record of elevating the market presence of the country's leading facilities maintenance company. Successfully pioneered the expansion of business operations into the multifamily residential real estate sector, strategically diversifying the company's service portfolio from its traditional focus on commercial real estate. Astutely leveraged existing client relationships, discerning the needs of the multifamily market, developed and worked closely across teams to implement tailored operational processes for effective and seamless service delivery in this new business vertical.positioned the company as an industry leader in multifamily facility maintenance.In addition to driving business growth, I spearheaded regional portfolio acquisitions, securing lucrative accounts with multiple clients and spearheading the generation of over $1M in new business within the multifamily vertical.Strategically and creatively oversaw field marketing efforts and events, effectively generating leads, connecting with clients and prospects, and promoting brand awareness.

Los Angeles, Us

Los Angeles, Us

Centennial, Co, Us

Highly accomplished Business Development Manager with a proven track record of consistently surpassing sales targets and setting new benchmarks for success within the emergency services restoration sector, specializing in commercial and multifamily real estate. Acknowledged as the branch's top performer, I consistently exceeded monthly sales quotas and achieved an outstanding 2nd highest sales record company-wide in 2016, a testament to my unwavering commitment to excellence.In 2017, I was honored with the prestigious "Employee of the Year" award in recognition of my exceptional contributions. A strategic and relationship-driven professional, I cultivated robust client relationships and utilized my expansive network to secure the largest multifamily account in the company's history, translating to a substantial $10M in business across three states.Committed to operational excellence, I identified and addressed inefficiencies in the sales process and local branch operations, implementing innovative initiatives for Project Managers that resulted in a remarkable 20% increase in efficiency.Beyond individual accomplishments, I played pivotal roles in elevating the company's brand positioning through leadership positions on the IREM and BOMA Board of Directors. These engagements were underscored by notable accolades, including the President's Award in 2015 and Member of the Year in 2016 and 2017. My multifaceted contributions have consistently propelled both personal and organizational success in the dynamic field of emergency services restoration.

Corona, Ca, Us

Strategic Marketing Manager with a proven track record of developing and spearheading marketing campaigns to raise awareness and generate demand for paving services within the commercial and multifamily real estate sectors. Cultivated robust business relationships while fortifying existing client connections. My expertise lies in identifying and capitalizing on opportunities for brand exposure, with a focus on spearheading impactful event experiential marketing initiatives. Expertly planned and executed events including golf tournaments, trade shows, workshops, galas, and other industry events. These initiatives drove brand exposure and helped foster meaningful connections with clients, generated leads, and drove revenue growth.Notable Achievements:Elevated the company's digital footprint and community engagement by devising and executing comprehensive online and content marketing campaigns. My adept management of the social media strategy across diverse online platforms significantly contributed to increased online presence.Orchestrated media relations and public relations efforts, showcasing proficiency in writing compelling press releases, developing media kits, and fostering relationships with the press community. This proactive approach resulted in heightened visibility and positive coverage for the company.My multifaceted approach to marketing encompasses strategic planning, creative execution, and a relentless commitment to achieving tangible results. In each facet of my role, I have consistently demonstrated a keen ability to align marketing efforts with overarching business objectives, contributing to the sustained success and growth of the organization.

Sacramento, Ca, Us

Comprehensive background in orchestrating and enhancing key initiatives for the largest nonprofit organization representing the rental housing industry. Spearheaded all event planning, educational programming, and strategic marketing, my ability to forge meaningful relationships with stakeholders, drive sponsorships, and consistently exceed revenue targets. Event Planning and Production:Formulated and executed comprehensive strategies for a diverse range of live events, including the annual charity golf tournament, Gala awards show, ancilliary events, regional conferences, trade shows, monthly educational luncheons.Managed all facets of event production, from conceptualization and planning to seamless execution, ensuring a memorable experience for attendees while aligning with organizational goals.Educational Initiatives:Spearheaded the creation and implementation of impactful educational programs, providing valuable insights to the membership and fostering professional development for property management professionals. Marketing and Branding:Elevated event exposure through the development of brand identities, impactful online marketing, content marketing, and social media campaigns. Produced compelling promotional web videos to enhance outreach and engagement.Partnership Development:Cultivated and nurtured relationships with stakeholders, community members, and Board Members, fostering collaborations that enhanced organizational impact and reach.Created and oversaw all sponsorships and strategic partnerships that contributed to revenue growth and sustained organizational success.Event Revenue Generation:Produced the two largest events of the year, the annual awards show Gala and the regional trade show, both consistently ranking as the highest revenue-generating events.Leadership and Collaboration:Managed volunteer support and committees, ensuring seamless collaboration in executing events and educational initiatives

Led online crowdfunding campaign that secured over $10,000 in 30 days via Kickstarter- 126% of initial goal- through strategic marketing, social media, public relations effortsProduced a 20 minute short film starring Yancey Arias, Elijah Velarde, Sydney Tamiia Poitier, Jason Gedrick.Secured sponsorships from local businesses that saved over $4,000 on the budget

Production manager for the feature film,"PIZZA MAN", starring Frankie Muniz, Shelly Long and Michael Gross. Prepared and oversaw the production budget and schedule through the end of principal photography. Ensured that the production ran on time and smoothly during filming, while maintaining close communication with producers on progress Hired and managed production crew and vendors, negotiated pay rates and contracts, handled union agreements for crew and talent, obtaining rental agreements over equipment and materials, negotiated costs. Exercised final approval over all financial expenditures, approved salary and time sheets for crew.Exemplified effective conflict resolution skills, creative solutions to complex challenges

Burbank, California, Us

Style Network's reality series, "Split Ends"

Arlington, Virginia, Us

KCET/PBS's Emmy award winning daily talk show, "A Place of Our Own". Also recipient of a Peabody Award and National Parents Choice Award. Sister show of "Los Ninos en su Casa".

Arlington, Virginia, Us

Researched and licensed stock house footage, stills and public domain materials for a PBS 52 episode U.S. history documentary series, "The Unfinished Nation", for a non-profit educational media producerReduced cost by 27% in Visual Research Department by creating and integrating new media workflow, overseeing invoices, tracking licensing, clearances, expense reports and negotiating vendor contracts

Los Angeles, Ca, Us

"Backstory" on AMC