Currently head of retail at Lloyd Baker leather heading up the launch of the Paul Costelloe luxury handbags and accessories stores. Reporting directly into the managing director. Developing and delivering all aspects of the retail strategy, brand DNA, delivering a premium brand experience across all areas whilst maintaining commercial goals and profitable growth. Full responsibility for store opening projects working in close collaboration with mall owners and project teams. Direct responsibility of website sales growth abd an enhanced client experience. Accountability for delivery of the brands 3 year strategic growth and commercial sales and KPI plans.

Heading up the outlet channel for the UK. Reporting directly into the board Via the Commercial Director I have full accountability for the Outlet channel. Taking full strategic responsibility in both short and long term ensuring it supports the business 5 year plan and drives profit targets. 20 Locations across the UK with a turnover of £25M. • Preparing weekly performance reviews and market insights to drive trade effectively and work cross functionally, delivering all KPIs. I also Work in close partnership with property team and store design to develop and support new store concepts, brand DNA, continuity and implementation. Build strong relationships with Mall owners, working collaboratively and in partnership to grow the brand identity and performance.

Regional Manager for premium accessories brand responsible for 31 locations across Central UK & Ireland including full price standalones, outlet stores and Department stores with a turnover of £20 million.

Regional Manager for a high profile premium ladies wear. London area 21 stores turnover £27 million, Central area 19 stores Turnover £21 million