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The Biggest IRL Web3 Builder Community in Europe.

Crypto Valley Association is an independent, government-supported organization located in the Swiss canton of Zug. The mission is to build the world’s leading ecosystem for blockchain and cryptographic technologies in Switzerland by supporting and connecting startups and established enterprises.

The ultimate AI-powered web3 content creation platform, launching this year.Managing product, marketing and creative and working every day with our brilliant in-house development team. Our proprietary AI image and video generation, chat and assistant technology offer unconventional incentives and unparalleled creative freedom. Curious? Send a message :)

As the first hire of a neobank startup, I built the entire marketing and communications branch from scratch. Responsibilities ranged from defining the brand identity and developing and executing the GTM strategy, to conducting target user interviews and research and building a team of marketing and communications professionals to execute on these plans.

As VP Marketing and Comms at a prominent L1 blockchain organization and its core development software company, I oversaw all aspects of marketing, partnerships, communications, PR and media relations. - Spearheaded the comprehensive rebranding for the decentralized organization, achieving over a 40% increase in brand visibility within the first three months and getting $EVER listed on top exchanges.- Contributed to fundraising an additional $5M for Everscale.- Hosted AMAs, interviews, and live streamed calls with the community.- Managed event participation, booth design and represented Everscale at industry events.

EverX is the core developer of the Everscale Network. As the VP of Marketing and Communications, I oversaw all aspects of marketing, partnerships, internal and external communications, PR and media relations.Spearheaded the comprehensive rebranding resulting in high profile partnerships and exponential increase in client trust.- Contributed to fundraising, securing $2 million for blockchain communicator Surf (as well as over 22 million EVERs staked by community) - Led partnerships with FIDE, Amaze, Animaccord and more.- Hosted AMAs, interviews, and live streamed calls.

Hired as the director of the European market, I quickly expanded to US, then global. I led with client acquisition, campaign development, regional business relations, partnerships and media sales. Each day I liaised with clients and potential clients crafting bespoke campaigns to meet their goals.- Led client acquisition, campaign development, regional business relations, partnerships, and media sales.- Managed and grew localized marketing and sales teams.- Brought in new partnerships with recognized industry leaders.- Refined the media sales processes to support Hubspot migration.- Increased media sales revenue for all 13 domains. - Developed new monetization opportunities.- Managed content pipeline and content creators.- Brought in new partnerships with recognized industry leaders.- Collaborated with the product team to identify and build innovative advertising products.

I took on consultancy and marketing positions with prominent decentralized organizations and startups powered by the Ethereum Blockchain.- Spearheaded concept development and created engaging content for projects at the forefront of blockchain innovation, including Sensiks, Status.im and Aragon.- Planned GTM for Sensiks, a pioneering multi-experiential and sensory technology (MxR) venture.- Hosted Status' collaborative event within a metaverse environment in collaboration with Cryptovoxels, featuring Crypto Punks—an event that garnered significant attention and engagement within the blockchain community.- Communications and content development for Aragon inclusive of technical updates and blog posts.Status https://status.im/Aragon https://aragon.oneSensiks http://www.sensiks.com

Co-founded and served as an Advisor for New Bridge Founders (NBF), a forward-looking VC firm with a focus on technology for a sustainable future, and the Sustainable Digital Infrastructure Alliance (SDIA), an independent alliance operating within the EU's digital sector.

Organization of the first Awards branch of the annual Dutch Blockchain Week and evangelising the event, our speakers and partners.https://www.youtube.com/watch?v=rKw0o33jVgE

I left NYC to spearhead the international expansion of TLGG's Berlin office, serving as the first international hire and playing a pivotal role in establishing the company's presence in new markets.- Crafted innovative concepts and copy for a diverse range of marketing, including social media campaigns, websites, branded Facebook games, and mobile apps. Clients included industry giants such as Adidas, Lufthansa, Mars, Vodafone, and Volkswagen.- Pitched and executed global marketing campaigns- Established and led an innovation hub for Lufthansa- Collaborated with cross-functional teams, including designers, developers, and freelancers.

When MXM was still the exciting new mobile startup called The Hyperfactory, I was the key creative and copywriter focused on landing new clients such as American Express, Intel, Coca-Cola, Victoria’s Secret, L’Oreal, Kraft Foods and Anheuser-Busch InBev, as well as conceptual and interactive design with a focus on mobile, multi-channel integration and emerging media.- One of the founding team members in the NYC office; our team soon grew to almost 100 people and sold to Meredith for 8 figures.- Led the account win and creation of American Express mobile website.- Led the concept of Intel’s Work Smarter rich media ads which recorded over a 90% CTR.- Led the concept and branding and production of Victoria’s Secret Pink app.- Led the concept and campaign for Maybelline interactive billboard in Times Square (I even have a screenshot of my dog in Times Square as the test image).- Regularly pitched campaigns and mobile apps to clients.- Contributed to The Hyperfactory becoming the world’s most awarded global mobile agency.- Scripted Kraft Foods commercial starring football legend Joe Montana.- Concept development and copywriting for many mobile campaigns, mobile sites, applications and rich media across all devices.

Planning and designing 3D structures, illustrating themes.