Joanne Hsu Email and Phone Number

• Omnichannel marketing and ecosystem strategy• Social to e-commerce marketing know-how• Data-driven strategic marketing and sales planning• Integrated media buy

• Channel marketing in China• Strategic planning• Media buy• Data analysis

• Strategic planning on social media & paid ads• Social ad, display ad• Data analysis• Media coop• Influencer marketingClient: Massimo Dutti, Tory Burch, Plaza 66, Victoria's Secret, Uniqlo,

• Strategic planning on social media & paid ads• Social ad, display ad• Data analysis• CRMClient: Abercrombie & Fitch, Hollister, Massimo Dutti, Tory Burch, Plaza 66

• Total social media solutions: Facebook, Twitter, Instagram.• Online campaign: product launch and build brand awareness.• Social media ad optimizing and insight analyzing.Client: nubia, Alipay, Mogujie,

• Developed and managed Google AdWords campaigns, practiced keyword analysis and selection to achieve best ranking results on web with SEO best practices. Resulting a 50% increase of target page views• Better targeted meaningful leads (200%+) by optimizing sign-up system and data analysis.• Established marketing campaigns and executed campaigns across multiple channels including social media, web, and email, to reach company goals. • Organized and executed 20 events including exhibitions for multiple national conferences such as ACTFL, NCLC, CLTA, other regional conferences.

• Drafted proposals for the LOC website user feedback survey and Twitter marketing plan for the Magna Carta exhibit.• Researched and targeted possible donors for Magna Carta exhibit fund raising gala guest lists.

• Researched on market opportunities and potential competitors.• Assisted on PR meeting for clients in China.