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While working for a Fortune 100 pharmaceutical company for a decade, I built expertise in marketing and brand management. Though I’ve tackled a variety of assignments since then, my sweet spot is applying my writing and strategy skills . I view any project through the prism of marketing strategy. And thanks to my experience as a brand manager, I'm practiced at finding new ways to engage customers.I am an expert wordsmith skilled at producing clear, coherent, easy-to-read copy. My portfolio of work is diverse, and I have created content for a variety of consumer and professional audiences. I am well-versed in delivering educational and promotional medical copy that meets legal and regulatory standards. I am also proficient at translating complex medical and scientific information into consumer-friendly language. I also exercise my love for words on a variety of editing assignments. I like to think of myself as a "linguistic architect" who can ensure that copy smoothly and accurately gets its meaning across. A sworn member of the grammar and punctuation police, I have a sixth sense for spotting typos and inconsistent font sizes. My work philosophy is first-class from the first draft. My goal is always to exceed expectations, even if they are monstrously high. I always deliver the highest caliber of work, and on-time or early are the only acceptable responses to a deadline as far as I’m concerned.
Ascension Press
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Product ManagerAscension PressPhiladelphia, Pa, Us
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Market AnalystAscension Press 2018 - Present
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Writer, Editor, And Brand StrategistWordsmith Productions 2000 - 2018Apply expertise in marketing and brand strategy to a wide variety of content marketing and corporate communications projects. Craft reader-friendly copy for websites, newsletters, and patient education materials. Produce articles, speeches, and video scripts for internal and external corporate communications. Provide substantive editing, copyediting, and proofreading services. Ensure that copy meets AMA and client style guidelines. Fact-check copy against references and sources. -
Director Of MarketingPfizer Nutrition, Pfizer Inc. Formerly Wyeth Nutrition, Wyeth Pharmaceuticals 1998 - 2000New York, New York, UsDeveloped and implemented strategic marketing plans to support global pediatric nutrition business with $1 billion in annual revenue. Supervised product managers and marketing professionals. Orchestrated project to identify and define Wyeth Nutrition’s corporate image. Spearheaded initiative aimed at harmonizing Wyeth’s global brand image and packaging. Led multidisciplinary team managing multiple new product launches. Conceptualized strategic rollout plan based on regulatory, production and competitive considerations. Received Wyeth-Ayerst Special Recognition Award and Wyeth Nutrition Brilliant Performer Award. -
Product ManagerPfizer Nutrition, Pfizer Inc. Formerly Wyeth Nutrition, Wyeth Pharmaceuticals 1996 - 1998New York, New York, UsDeveloped and implemented tactical marketing plans for pediatric formula brands with both consumer and health care professional target audiences. Managed all marketing-related activities (market research, trademark, label design, promotional materials) for new product launches. Created and implemented action plans for global rollout of new products. Served as commercial representative on R&D project teams. Advised and assisted international affiliates with implementation of key marketing programs. -
Market Research ManagerPfizer Nutrition, Pfizer Inc. Formerly Wyeth Nutrition, Wyeth Pharmaceuticals 1991 - 1996New York, New York, UsDeveloped and analyzed qualitative and quantitative data to aid management in making global strategic decisions. Coordinated primary research studies among health care professionals and consumers in Asia, Europe, Latin America, and the Middle East. Designed studies to provide actionable information and communicated findings, as well as business impact, to senior management. Analyzed and evaluated new product and business opportunities. Developed market-based forecasting models. -
Research AssociateBooz-Allen & Hamilton National Analysts 1990 - 1991Mclean, Va, UsManaged all phases of qualitative and quantitative research for clients in pharmaceutical and packaged goods industries, coordinating work through sampling, field, coding, and data processing departments. Conceptualized study design, developed questionnaires, and conducted in-depth interviews. Analyzed qualitative and quantitative study findings, prepared reports and presentations of study findings.
Joanne Mchugh Skills
Joanne Mchugh Education Details
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Villanova UniversityMarketing -
Villanova UniversityWith Minors In Communications And Honors
Frequently Asked Questions about Joanne Mchugh
What company does Joanne Mchugh work for?
Joanne Mchugh works for Ascension Press
What is Joanne Mchugh's role at the current company?
Joanne Mchugh's current role is Product Manager.
What is Joanne Mchugh's email address?
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What is Joanne Mchugh's direct phone number?
Joanne Mchugh's direct phone number is +121534*****
What schools did Joanne Mchugh attend?
Joanne Mchugh attended Villanova University, Villanova University.
What skills is Joanne Mchugh known for?
Joanne Mchugh has skills like White Papers, Speech Writing, Corporate Communications, Marketing Communications, Marketing, Brand Management, Product Development, Cross Functional Team Leadership, Strategic Planning, Pharmaceutical Industry, Public Relations, Marketing Strategy.
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