Joanne Morrison's Location
Greater Toronto Area, Canada, Canada
Joanne Morrison's Contact Details
Joanne Morrison work email
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Joanne Morrison personal email
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Joanne Morrison phone numbers
About Joanne Morrison
Specialties: writing, editing, communications, marketing strategy, digital marketing, design, media, business process outsourcing, revenue generation, demand generation, marketing campaign management, PR, influencer management, CBD, health and wellness, email management, content development
Joanne Morrison Work Experience Details
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FounderOutmarketToronto, On, Ca -
Vp And Strategic Advisor, Business Solutions And Development8020 Excellerate Sep 2024 - Present -
Vp Of MarketingCanibrands Mar 2020 - Sep 2024Toronto, Ontario, Canada• Serve as Chief Marketing Officer, defining strategy to make CaniBrands and Cani-Wellness industry-leading in the health and wellness market• Manage external agency partners, including PR, affiliates, SEO, and paid advertising• Manage a marketing team responsible for producing content and creative assets for use in social media, email, website, and paid ads• Oversee and integrate external inbound and outbound marketing activities for consistency in messaging and brand identity. • Manage the influencer and ambassador program• Support and advise on social media strategy to grow influence and followers -
Senior Director Of Global MarketingVxi Global Solutions, Llc Sep 2019 - Mar 2020 -
Head Of Marketing, North AmericaHgs - Hinduja Global Solutions - Business Process Outsourcing (Bpo) Mar 2015 - Sep 2019• Planned, developed, and implemented marketing strategies to raise consideration rates and win rates for sustained market leadership and growth• Identified capabilities and services for competitive differentiation, brand image enhancement, and increased revenues• Focused on enabling both hunting (new logos) and farming (existing accounts) teams with marketing programs aligned to the overall HGS growth strategy• Ensured market requirements are delivered, and are appropriately prioritized in line with market needs• Managed a team in the development of content including case studies, white papers, brochures, ebooks, and existing business summaries that can be leveraged within the HGS global community• Developed and provided inputs on the overall HGS growth and marketing strategies• Developed and executed innovative marketing initiatives to create leads for the direct sales team via all digital channels including website, social media platforms, inbound marketing, and outbound email campaigns using marketing automation tools• Managed a team responsible for planning and executing event and conference sponsorships and participation • Prepared and submitted budgets, progress reports, and annual marketing spend reports• Coordinated marketing activities with other global team members• Developed and conduct campaigns, as well as marketing and promotional plans• Involved key stakeholders at each stage of all marketing campaigns and report results once completed -
Director Of Marketing, CanadaHgs - Hinduja Global Solutions - Business Process Outsourcing (Bpo) May 2014 - Mar 2015
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Manager, Marketing CommunicationsConcentrix Aug 2008 - Apr 2014• Developed written responses to RFPs/RFIs/RFQs from proposal team inputs • Created unsolicited proposals and assists with post-proposal projects such as standup and site visit presentations• Liaised regularly with business development, client services, the executive team, and other groups within the organization to understand their needs with regard to sales and marketing collateral • Interviewed subject matter experts, review marketing plans, and survey business development staff (and other subject matter experts) to develop marketing communications pieces•Contributed towards continuous improvement in proposals and the sales process • Assisted in planning and executing tactical and strategic activities for Minacs (now Concentrix) North American media and analyst relations program • Planned and executed tactical and strategic digital marketing/social media activities• Provided input on corporate marketing strategy based on research and analysis• Planned participation in conferences and trade shows• Researched, analyzed, and made recommendations for short- and long term marketing strategy• Mentored new employees, provided training -
FounderCreative Families Inc. 2002 - 2008• Writing, editing, and marketing communications for a client roster that included some of Canada’s largest and most prestigious companies including MDS, Minacs, and EM Technologies
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Technical Writing Team LeaderMulti-Health Systems Inc. (Mhs) 1998 - 2001• Supervised, trained, and evaluated a staff of 12 full-time writers• Led bi-weekly staff meetings• Assigned projects and priorities to writers• Managed the copy writing and editing of the annual 100-page catalog• Wrote and edited direct mail pieces and book copy• Managed large-scale product development projects, including scheduling, report writing, and leading status meetings• Wrote proposals and helped develop solutions for mental health organizations and correctional facilities• Led a document management initiative• Conceptualized and developed computer manuals for Windows software programs.• Designed and developed online documentation using RoboHelp• Proofread, copyedited, and structurally edited manuscripts• Designed and implemented departmental policies and procedures• Alpha tested and provided input and recommendations for software programs• Typeset manuals for non-software products• Conducted software usability trials and provided input into the design of software based on identified needs -
Technical WriterMulti-Health Systems Inc. (Mhs) 1996 - 1998
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Research AssistantMulti-Health Systems Inc. (Mhs) 1994 - 1996
Joanne Morrison Skills
Marketing Communications
Digital Marketing
Copywriting
Marketing
Management
Marketing Strategy
Leadership
Corporate Communications
Strategy
Outsourcing
Social Media Marketing
Crm
Research
Business Development
Writing
Training
Social Media
Team Management
Strategic Planning
Editing
Proposal Writing
Lead Generation
Integrated Marketing
Email Marketing
Direct Marketing
Brand Management
Business Strategy
Analytics
Marketing Research
Online Marketing
Internal Communications
B2b Marketing
Market Research
Creative Direction
Analysis
Product Development
Strategic Communications
B2b
Online Advertising
Media Relations
Project Planning
Strategic Partnerships
Marketing Management
Public Relations
Content Management
Content Strategy
Advertising
Analyst Relations
Sem
Social Networking
Joanne Morrison Education Details
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Creative Writing And Psychology -
Canadian Marketing Association
Frequently Asked Questions about Joanne Morrison
What company does Joanne Morrison work for?
Joanne Morrison works for Outmarket
What is Joanne Morrison's role at the current company?
Joanne Morrison's current role is Founder.
What is Joanne Morrison's email address?
Joanne Morrison's email address is jo****@****hgs.com
What is Joanne Morrison's direct phone number?
Joanne Morrison's direct phone number is +164724*****
What schools did Joanne Morrison attend?
Joanne Morrison attended York University, Canadian Marketing Association.
What skills is Joanne Morrison known for?
Joanne Morrison has skills like Marketing Communications, Digital Marketing, Copywriting, Marketing, Management, Marketing Strategy, Leadership, Corporate Communications, Strategy, Outsourcing, Social Media Marketing, Crm.
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