➣ Manage Cvent Solutions Event Marketing and Management online tool development and implementation of change management projects, and enhancement initiatives from discovery through roll-out and training.➣ Manage process workflows and supporting documentation liaising with marketing, financial, and corporate legal executives cross-divisionally. ➣ Liaise with Cvent specialists on enhancement initiatives, develop and maintain training support documentation as markets change to meet objectives. ➣ Liaise with cross-divisional and corporate Cvent admin team to discuss software upgrades and enhancements, ensuring best practices and process governance.➣ Implement an internal project management process following traditional project management methodology from planning to execution stage. ➣ Develop and execute bi-annual user survey, requiring high cross-functional coordination with internal stakeholders, build results analysis (for strategic planning), and present results to executive suite. ➣ Design and implement an internal systems process library and audit management process standardizing internal processes, improving efficiency, and driving consistency, further skill development, effective knowledge sharing, and future onboarding of new hires.➣ Design, maintain, and launch monthly newsletter and supporting SharePoint site, showcasing, and raising awareness about completed initiatives, enhancements to supported systems, process, and product releases.➣ Develop, manage, and communicate monthly activity reports to executive suite.➣ Manage $1.2MM annual global systems budget providing monthly reports, collaborating, and aligning with global finance team to stay within 5% of target spend

➣ Build project plans, resource allocation, implement, execute, and evaluate global cross-function projects within Marketing Operations, to align with corporate strategy and effectively meet goals and budget.➣ Partner closely with marketing, sales, and financial leaders establishing governance and maintain scalable internal processes and activities, driving cross-functional alignment ensuring best practices and efficiencies.➣ Successful marketing and operational platform and software implementations and migrations, managing projects from planning through execution and training, developing process and training support documentation, hosting annual regional training sessions, and new hire onboarding:➣ Adobe Marketo Engage marketing database software➣ InforOrbis Marketing Resource Management (MRM) online tool:➣ Develop and maintain custom marketing processes and workflows.➣ Cvent Solutions Event Marketing and Management online tool.➣ Lead annual global strategic marketing campaign planning process, maintain master program schedule, establish naming convention across platforms, enforce Adobe Marketo campaign structure (backbone to reporting ROI), implement best practices, and supporting process documentation➣ Manage $15MM annual global marketing budget providing monthly reports, collaborating, and aligning with global finance team to stay within 5% of target spend.More detail available in the resume in the Featured section above.

➣ Manage global team of MAP program managers and contractors, facilitating annual reviews, goal setting, outlining and refining responsibilities, and resource management. * I had a 2 year family leave between April 2012 and April 2014 ➣ Develop marketing tools for increased efficiency in program management and training of user community. ➣ Execute and deliver marketing campaigns and programs across multiple media types in collaboration with marketing managers and database specialists.➣ Design, develop, and execute marketing campaigns and programs driving lead generation and nurturing.➣ Develop, implement, and maintain campaign program management processes including status reporting, workflow management, and change control documentation. ➣ Manage project timelines, internal and external resources, and budgets for timely execution of campaigns. ➣ Collaborate with Sales, GCO and product owners, manage new and existing programs, and execute on tactical marketing initiatives.

➣ Privacy Policy Officer: Assist implementation of CASL, GDPR, and sanctions rules into marketing practices. Streamline data collection process, track changes in privacy laws, manage Do Not Promote (DNP) database, communicate internal updates and privacy policies, coordinate with Corporate legal department, and respond directly to opt out requests. ➣ Integrate global list sources into one online data warehouse. Develop an online list source infrastructure to retrieve lists by audience type.

➣ Develop and maintain all sales collateral pieces utilizing external vendors and graphic designers. Audit and update online components. ➣ Liaise between sales director, creative director, and production team, monitor deadlines, and develop upcoming project awareness. ➣ Support development plans and actions to grow the Platts e-commerce business. Collect and analyze online user data to evaluate existing and new opportunities. Use traffic-tracking applications to recognize user patterns and formulate marketing techniques. Manage online ad planning and scheduling, analyze and report web metrics and revenue growth.➣ Analyze online conversion channels (visit>register>info request>online sale, etc.). Monitor and analyze leads generated online for profile development and sales process. ➣ “Super user” of online marketing database and email delivery system (Oracle Eloqua). ➣ Manage e-store including product auditing, ensure accurate and consistent pricing. ➣ Develop, implement, and maintain marketing plans and all collateral for prestigious annual Global Energy Awards nominations and awards dinner ceremony and Platts Top 250 Rankings events to help support sales efforts. Assist in development and implementation of websites. Assist in operations on-site at events. ➣ Manage sponsorship / paid ad scheduling, reporting, and trouble shooting, both online and in print. ➣ Develop, implement, and maintain integrated Platts Strategic Marketing Solutions lead generation campaigns to generate new leads for webinars, online advertising, and event and magazine sponsorships. Identify best practices and new ways to help reach the advertising market and attract new customers.

➣ Collaborate with sales, marketing, and product managers to develop customer-specific marketing strategies and action plans. ➣ Implement marketing communications programs and manage budget to help achieve sales and marketing objectives including: advertising, sales collateral, promotional campaigns, web demos and presentations, tradeshow/event activities, product surveys, and customer newsletters.