Channels Management (Shopee/Lazada/Amazon)e-Retailers Performance ManagementKPIs: Coffee conversion, new customers acquisition, coffee machine sales

Channel Management (Shopee/Lazada/Zalora/Amazon)Brand and Digital Marketing ManagementInventory Management

E-Commerce Platform Management (Shopee & Lazada)Digital Marketing & Brand AdvocacyOmnichannel Sales Management• Spearhead into Travel Retail at T4 with Heliocare• Channel extension to retail pharmacy and departmental store online

Responsible for owned brands distribution and pricing consistencies in the SEA market as well as providing insights and deep-dive analysis from monthly sales resultCustomer Marketing • Consolidate and track key brands distribution in key markets regularly and assessed the risk against competitor door distribution which will then be reviewed to improve brands’ door distribution• Reviewed store pictures of all brands from key markets to ensure storefront is aligned with global guidelines and maximize door visibilityPricing• Assisted in setting prices for new product launches based on offering books and ensure price consistencies of the brands across its pillars. Prices are set based on the market situation.• Assisted in pricing review of all the key brands by conducting analysis on internal (owned brands) and external (competitors) prices using pricing index, this includes highlighting SKUs that are not aligned to benchmarkMonthly Sales Review (continue from Internship)Scorecard and Perfect Store• Provide smart insights into consolidated scorecards from local markets monthly to chart business performance (i.e. actual sales vs previous year vs target)Winning at Retail• Provide deep-dive analysis of new product/line extension through several KPI such as animations and sales achievement to highlight critical learning outcomes

Provide markets and brands insight, brands’ performance tracking and analysis for cross functionsCompetitive Research• Analyze and interpret market data quarterly and present key findings on market trends, key competitors’ movements, brand performance, ranking, and market share to management• Conduct a quarterly gap analysis to ensure business performance (market shares, brands' rankings) are on targets, this includes highlighting brands' performance with detailed evaluationsSales Analysis• Analyze sell-in and sell-out revenue to track brands’ performance versus targets and identify key business gaps for brands' actionsStrategy and planning• Co-managed distribution forecasting process in key markets• Participated and helped to define 5-year forecast plan by projecting future market sizing, market share, and ranking growth