Joanne Yu Ning Chen Email & Phone Number

Philadelphia, Pennsylvania, United States

- Build, manage, and optimize 30+ Google Ads accounts with a total of 6-figure monthly spend.- Produce tangible, positive impact on campaign performance by providing strategies with trends and new opportunities in mind.- Create client-facing reports and provide insights for multiple channels such as Google Ads, social media, email, and other paid marketing.

Katy, Texas, United States

• PPC
• Audited Google ad accounts to provide insights and recommendations for areas of improvement.
• Built Google, Facebook, and Pinterest ad campaigns by creating compelling ad copies with excellent ad strengths and high quality scores for multiple industries, including legal, IT, and nonprofits.
• Performed Google, Facebook, and Pinterest ad maintenance for 8 accounts on a daily and weekly basis.
• Set up Google ads conversions tracking and Facebook Pixel tracking through Google Tag Manager.Website SEO
• Audited website’s NAP (Name and Phone) and Google My Business profile to provide insights and increase local SEO solutions.

Boston, MA

• I reported to the Assistant Director of Operations. Responsible for creating and analyzing content, making content improvement recommendations and liaising with community members.
• Created content and graphics for 3-5 weekly posts on Instagram, Facebook, Twitter and LinkedIn in order to promote awareness of Boston area startups.
• Collected, reviewed and analyzed social media metrics weekly, generating key findings to communicate to the team.
• Collaborated with the team to implement strategic plans, leading to increased engagement metrics across all platforms.
• Actively communicated with entrepreneurs and organizations weekly to build and nurture relationships within the community.

Taipei City, Taiwan

• I reported to the Media Manager. Responsible for creating AdWords campaigns, pulling and analyzing reports, vetting writer content before publication and managing website content and performance.
• Independently learned Google AdWords to build 5 Google AdWords campaigns that promoted English proficiency tests (TOEFL).
• Collaborated with IT department to create ad banners, ensuring successful campaign deployment and tracking.
• Pulled AdWords campaign performance bi-weekly, monitoring KPIs and reporting trends to the Media Manager.
• Improved the website user experience by updating site architecture via the navigation tab, making it easier for customers to find relevant information.
• Proofread and edited 2-3 articles weekly, vetting for accuracy and quality before they were published online or in print versions of magazines and newspapers.

Taipei, Taiwan

• I reported to the lead editor of the newspaper.
• Led 10 team members from both Journalism and English Department.
• Planned and delegated tasks for each team member.
• Proofread and edited 4 stories a week.
• Supported team members with solutions when encountering issues.

Master Of Science - Ms, Applied Business Analytics, 3.74

Activities and Societies: Related coursework: Data analysis for Airbnb in Australia, Market research for Peloton, Google Analytics and.

Bachelor'S Degree, Journalism, 3.8/4.0

Related Courses: An Integrated Approach to Journalistic English, News Reporting and Writing in English, Feature and Commentary Writing