Joanne Borek Email & Phone Number

Basking Ridge, Nj, Us

After the past decade leading digital departments in large public agencies, I formed my own private group, Exposure. Named after my passion for photography, and passion to bring your product or service to light, Exposure purposely stays lean in size to give you effective strategies and production without the bloated process or costs of holding companies or small traditional agencies. Our services include consulting and lecture /workshop series on digital strategy, customer acquisition, social media marketing, interactive / UX design, and search marketing for all industry verticals.

New York, Ny, Us

Select Lecturer, and Adjunct Professor for Digital Marketing, Search Marketing, and Campaign at NYU SPS. I prepare students for managing creative as part of overall campaign management, with a focus on digital. Students learn what the best practices are for brand advertising, corporate advertising/public relations, direct marketing, and digital marketing across the full range of media; how to provide the needed information about marketing objectives, marketing strategy, and brand strategy to a creative team; how to build campaigns that are on strategy; how to evaluate creative, provide constructive feedback at the various stages of creative execution, and how to elicit the very best work. My digital marketing students learn the existing and emerging formats of digital marketing in order to know how to integrate them into their marketing plans, how to use them to achieve business objectives, and how to assess emerging trends, so that they have the basis for adapting to new and emerging digital formats.

Durango, Co, Us

Earth Law Center works to transform the law to recognize and protect nature’s inherent rights to exist, thrive and evolve. We do this by building a force of advocates for nature's rights at the local, state, national, and international levels.

New York, Ny, Us

Most Sr level Digital Lead in McCann Regan Campbell Ward –overseeing Digital Creative, UX, digital strategy, front and back end development, U.S. and Global accounts. Lead in developing and teaching "101" style training programs for inter-agency digital integration; created and implemented agency digital process; client and public lecturer on digital strategy and social/emerging media for local and global accounts (led digital workshops in Paris and Germany).

New York, Ny, Us

Most Sr level Digital Creative and UX Dir in Euro RSCG Life Network for 2+ years, leading the formation of Life 4D and Havas Drive business units - Identified opportunities and challenges within the digital marketplace, among competition, and with the target audience, to synthesize a distinct vision, strategy and user experience to deliver results for healthcare brands. Built and approved budgets; administered all creative and UX staff (copy and art); participated in Havas Worldwide parent network level presentations, pitch and thought leadership teams. Global UX/creative direction for special projects over Buenos Aires and UK Havas agencies.Launched: ShareYourPain.com, FibroKnowledge.com, MSActiveSource.com, Lantus.comClients include: Sanofi-Aventis, GSK, Biogen, Pfizer, Cephalon, Medicis Aesthetics, Medtronic, Novartis

Published consumer pet blogs and social media sites, #1 RSS Feed on Guy Kawasaki's Alltop.com, winner of numerous awards, money-earning.

Led creative, digital strategy and UX for re-launches of Cancer.com, Lipitor.com, Casio.Exilim.com–over $5mil in digital AOR business.

Union, Nj, Us

Taught general Media Arts software use and general interactive business issues

New York, New York, Us

Search specialty agency, creative work focused on landing pages, multivariate strategies of copy and art for click through testing, search-strong yet engaging websites; major effort was the re-launch of Consumer Reports’ digital search and media campaign, all categories (appliances through electronics); Launched SEM Strategy for Liberty Travel allowing measurable ROI on agent leads captured through search.Clients: Liberty Travel, Consumer Reports, ADP, Identity Guard, Coppertone

Us

Led the growth of the agency’s interactive division, teaching best practices for selling and maintaining digital work; organized information systems; liaison for technology vendors; creative oversight on all UX projects; assured consistency with traditional promotions.Clients: HBO, Sony Data Media, FOX News Channel, Turner Broadcasting

Self-incorporated (C corp) fully digital boutique agency, launched first ever website for Hartz Mountain Corporation (iAOR), modeled after successful private launch of ThePoop.com and iPawz.com–largest online destinations for pet owners and sold to Zynga gaming company in 2010; Digital Media AOR for Wyndham Worldwide, focusing on Super 8 and Days Inn; iAOR for AnnaCris Maternity, Newark Arts, and Encyclopedia Britannica Online

New York, Ny, Us

Taught Digital Photography, retouching software, and general interactive business issues.

New York, New York, Us

On first team created for LifetimeTV.com; involved in all aspects to build and maintain their first web presence.

Brooklyn, New York, Us

Digital Printing, Large Format Graphics, Design Services¬ for large volumes of unique, custom, oversize and complex visuals for exclusive image conscious clientele; Hired directly from RIT to run entire imaging department (50 employees), serving NYC’s photo district’s demand for a new digital printing era. Launched and managed NYC’s first high-resolution digital photo studio.

Bfa, Prof. Photographic Illustration

Mfa, Media Arts

Aas, Applied Photographic Sciences