Joanne Brading Email & Phone Number

Manchester, GB

Manchester, GB

Glasgow, Scotland, GB

Reporting to Chief Commercial Officer, accountable for developing the Bank’s Digital Wallet proposition, leading its build, launch and optimising performance. Identifying opportunities to drive growth, income, customer acquisition and loyalty to create sustainable competitive advantage. Provides strategic direction and execution leadership on the.

Glasgow, Scotland, GB

Responsible transforming customer service to digital channels whilst improving customer outcomes.

Walsall, West Midlands, GB

Promoted to a member of the Executive team at Homeserve, one of the UK’s leading home assistance providers, to recalibrate the strategy and transform the marketing function. I am responsible for leading both strategically and operationally, defining and delivering the marketing strategy and plan. Targeted on delivering over 2m customers through effective.

Walsall, West Midlands, GB

Management of the Database, Data Governance and Quality, Business Intelligence and Analytics function (35 FTE and £3m expense) delivering business wide campaign selections, segmentation, modelling and business intelligence. Implementation of a £7m Oracle Enterprise Data Warehouse solution which consolidates data from 10 operational systems and transforms.

Charlotte, NC, US

Management of the Data Warehouse function (100 FTE and £7m expense), encompassing data management; data campaign selections; reporting and business intelligence; technical change and project management. This is the one of the largest client-side database operations in Europe, maintaining both a customer and prospect database, hosted on a SAS platform, and.

Chester, GB

Management of the Database Department, the Analytics and Modelling function, to drive more data led decisions in the marketing.Building and maintaining marketing models and also providing a bank wide Analytics service.Development of a new customer segmentation model applied to both customers and prospects as the foundation for a true customer centric.

Charlotte, NC, US

Planning and executing marketing campaigns, across all channels, to deliver 1m card customers per annum. Managed channels to optimise new account volume, activation rates, ROL, volumes, within the cost to acquire objectives. Led 80 people and managed £80m expense.Improved the ROI from a 2 to a 3, based upon channel movements and the renegotiation of.

Reporting into the Chief Marketing Officer, this role provided senior level decision support in a consultative role to the CMO and the Business Leaders, in the form of driving specific projects, chairing meetings, providing reports and recommendations, providing strategic and financial analysis, budget management, written communications and presentations..

A strategy, planning and execution role with a budget of over £30m. Responsible for the management of a range of channels including direct mail, inserts, internet and DRTV to acquire c. 500k new customers.Developed and implemented new channels, reduced CPA by 10%, introduced new reporting system and formats and implemented a range of data initiatives to.

Charlotte, NC, US

A marketing management role requiring advanced financial acumen, responsible for balance growth, account development and cross sell/CRM opportunities for a 4m base. Achieved over 30% growth annually.

Warrington, Cheshire, GB

Advised the board on the strategic direction, leading to a number of new product/system initiatives.Developed and implemented the new brand design for all divisions, gained approval at Group board level.Part of a team to formulate and implement the strategy for customer retention and prospect acquisition in the deregulated markets. Established a marketing.

Warrington, Cheshire, GB

Advised the board on the LT strategic direction, leading to a number of new product/system initiatives. Developed and implemented the new brand design for all divisions, gained approval at Group board level. Developed and implemented a new bill design encompassing over 2 million customers.; The Competitive Edge Development Team was created in late 1994 to.

Mba, Strategic Marketing

Certificate, Statistics

Diploma Of, Market Research

Diploma, Direct Marketing

Diploma, Marketing

Bsc(Hons), Operational Research/Marketing