Options is a small, purpose-driven charity who provide impartial support to women and their families struggling with pregnancy traumas. Operationally sound, the organisation is keen to consolidate its credibility and branch out to a wider community. I am delighted to be part of a team that will be looking at the branding and comms over the coming months to help them achieve their growth goals and charitable objectives.

Marketing and showroom manager for a Wandsworth decorating and designer eco paint company which propelled me into the world of interior design. PTTG had a sound product, a fun brand identity yet it suffered low awareness and aspiration. The brand was crying out for a refresh and a deeper identity. On a very tight budget, top-line research into customer behaviours and attitudes, a SWOT and prioritised marketing plan underpinned a comprehensive set of brand guidelines with a new look and feel and… Show more Marketing and showroom manager for a Wandsworth decorating and designer eco paint company which propelled me into the world of interior design. PTTG had a sound product, a fun brand identity yet it suffered low awareness and aspiration. The brand was crying out for a refresh and a deeper identity. On a very tight budget, top-line research into customer behaviours and attitudes, a SWOT and prioritised marketing plan underpinned a comprehensive set of brand guidelines with a new look and feel and tone of voice, a new website with all new content and photography and the start of a more concentrated social media approach. Despite the lack of resources both in personnel and systems, I relished the opportunity to grow this challenger brand which had a great future. Disappointingly, Paint the Town Green have decided, post lockdown, to invest and focus solely on decorating, so the showroom and the e-commerce website are no more. I have had no part to play in their latest incarnation.Favourite moment: 'Name that colour'. Social initiative for the Surface Design Show. All PTTG paint colours were named after songs (i.e. Scarborough Fair), piano snippets of which were recorded and posted on social for people to guess the colour. It was irresistable. Show less

A sabbatical that quickly evolved into a busy and exciting few years working on a new venture, which offered fresh experiences, valuable learning curves and positive outcomes. Ubuntu Adventuring was a commercial enterprise for older children. Raw, gritty life-changing adventure holidays for teenagers in Wales with experiential learning and character education at the core. In partnership, strategic planning of brand positioning lead to the development of a brand look and feel, tone of… Show more A sabbatical that quickly evolved into a busy and exciting few years working on a new venture, which offered fresh experiences, valuable learning curves and positive outcomes. Ubuntu Adventuring was a commercial enterprise for older children. Raw, gritty life-changing adventure holidays for teenagers in Wales with experiential learning and character education at the core. In partnership, strategic planning of brand positioning lead to the development of a brand look and feel, tone of voice, website IA and copy for launch. Ubuntu Adventure Learning was a social enterprise ambition, positively endorsed by the local community, to help schools deliver on their NFL (non-formal learning) remit outside the classroom.Favourite moment: Visiting Wales and watching the children show how it's done. Show less

Worked primarily on a baby food account across all media employing both brand and direct expertise. Developed GLL website alongside company's overriding new branding strategy. Via social media platform, raised perceptions around Irish Beef to encourage supermarket demand.Favourite Moment: Hipp TV Ad

6 great years here producing accountable campaigns principally in finance (credit cards and loans) and elite automotive. Strong experience in customer retention and big acquisition campaigns and brand response. Skilled across all media from dm to drtv through to press, in-store and online. Instrumental in the launch campaign for a signficant credit card brand for a much loved retail company.Favourite moment: After months of hard work, watching a new product launch hit Oxford Street… Show more 6 great years here producing accountable campaigns principally in finance (credit cards and loans) and elite automotive. Strong experience in customer retention and big acquisition campaigns and brand response. Skilled across all media from dm to drtv through to press, in-store and online. Instrumental in the launch campaign for a signficant credit card brand for a much loved retail company.Favourite moment: After months of hard work, watching a new product launch hit Oxford Street through outdoor, point of sale and internal comms..quite a feat to see it all come together. Show less

From public relations to a more accountable discipline; HHM (latterly known as Crayon) was my spring board into the world of DM where I worked on various accounts from accountancy software to B2B music provider.