Founder of a full-service marketing, advertising, digital media and public relations firm. Provide 250+ businesses the creativity and strategic business skills necessary to achieve their short and long-term sales and marketing goals. Pull together and develop a team of talented, experienced, professionals to produce and implement unique and memorable campaigns and materials. Clients range from small, emerging companies to large national firms in the environmental services, pharmaceutical, medical, banking, manufacturing, construction, education, professional and retirement sectors including: Rohm & Haas, Stokes-Merrill, Inc., Amatek, Delaware River Joint Toll Bridge Commission, K’NEX Industries, Inc., Pharmaceutical Resource Corp., Vistek Medical, Beacon Converters, Roxborough Manayank Bank, Provident Federal Credit Union, Commerce Bank, Wilmington Federal Credit Union, Foulkeways at Gwynedd, Chandler Hall, Pennswood Village, Hill Wallack, Neshaminy School District, Spring Garden Construction, Widener, Inc., to name just a few. Responsibilities: develop and implement marketing/advertising/digital plans; media buying and placement; social media marketing; web design; product branding; corporate identity; brochures; radio/TV; direct mail; newsletters; billboards; video production; etc. Job functions: creative marketing officer, account executive, market strategist, production manager, media planner, and negotiator, market plannerNovember 2017: Fitzgerald Esplin Advertising won two (2), prestigious Silver International Davey Awards, an international creative award that focuses exclusively on honoring outstanding creative work from the best small firms worldwide. The Davey Awards won were for the websites for two client sites: • Bromedicon.com, an intraoperative neurophysiological monitoring services company• ReuterHanney.com, an electrical power specialists firm

New York-based corporate bank specializing in financial services to consumers and businesses. Advertising Commercial Lending DepartmentUtilized knowledge and experience in the advertising industry to effectively analyze financial statements, review projections and foster relationships for deposit and loan opportunities. Managed a loan portfolio for 30+ commercial loan and private banking accounts consisting of advertising agencies, public relations firms, design companies and advertising-related industries. Grew loan portfolio by 50 percent.

National advertising company specializing in in-store advertising including over-the-aisle directory ads, product sampling, shopping cart ads, and coupon programs in national grocery stores.Successfully organized and launched West Coast field operations. Consistently exceeded implementation schedules and customer promotional goals. Responsible for overseeing, hiring, training, store routing, leases, employee reviews, program implementation, and reporting of sales and product data. Reorganized and restructured existing districts. Employee retention and satisfaction increased significantly as well as client satisfaction.Assistant National Field Director responsible for nationwide couponing and sampling campaigns. Responsible for overseeing testing in new markets, advertising client market visits, and the implementation of national and regional campaigns.

Analyzed and opened new operation service areas for the company’s in-store advertising programs on shopping carts and over-the-aisle directories in: Fort Lauderdale/Miami/West Palm Beach; Jacksonville, Florida and Richmond/Newport News/Virginia Beach markets.Successfully executed a ten-week pilot program of Entenmann’s bakery product sampling in Queens, NY and a test market campaign, for a microwaveable product, in Denver, CO. Responsibilities: set up offices and warehouses, hired and trained area representatives, district managers and contract laborers; accompanied sales personnel and clients to stores to ensure consistent, high quality market standards were adhered to, recorded and analyzed market data, and made recommendations for continued success. All markets were deemed successful based on sales data, employee retention, and program outcomes that met and/or exceeded sales goals.

New York-based corporate bank specializing in financial services to consumers and businesses.Responsible for developing and executing bank promotions for New York City, Long Island and upstate New York branches. Branch promotions included: grand opening and anniversary celebrations, ATM openings and training, online banking, business banking, private clients banking, arts and community oriented promotions (i.e. Oyster Bay Cycling Festival, Mozart festival, fall festivals, college banking promotions, etc.) Collaborated with and directed in-house advertising copywriters and graphic designers to develop ad promotions and campaign materials. Executed campaigns and promotions. Negotiated and placed media.Worked with senior management, branch management and service area representatives. Exceeded deposit, loan and new branch and district goals.