Joanne Farnon Email & Phone Number

Ireland

Dublin

Dublin

Dublin, Ireland

Responsible for driving change through AIB’s digital channels via continuous delivery and bringing our IT and Business teams together to deliver customer focused solutions. - Responsible for the delivery of AIB’s Group Website development roadmap, including prioritisation and agile delivery of all website development. - Defining and executing a customer focused strategy.- Strategic Development of the AIB Group Online Proposition.- Management and approval of the AIB Group Online User Experience. - Accountable for ensuring a strong focus on UX/UI across the online channels and establishing and maintaining parity between them.- Development, implementation and ongoing oversight of Search Engine Optimisation strategy.- Ongoing management of the rejuvenation of AIB Group Websites including the redesign , content re-write and consolidation of all AIB Personal , Business and Corporate Websites across all regions.- Responsible for the development and ongoing optimization of the online AIB Social presence.- Day to day management of the AIB Group website content management process and online marketing calendar.

Head of Social Media AIB Group responsible for the design, implementation and ongoing sustainment & growth of Social Media Strategy across AIB ROI, FTB and AIB GB.Responsible for all AIB Social Media activities including channel/proposition selection , Social Media Policy , Social Customer Care and vendor selection for software & social media services. I am also responsible for the Social Search Strategy which covers the development & launch of AIB’s first Blog Platform and introduction of AIB’s Social Content Search strategy which aligns itself to this new functionality within aib.ie.

Responsible for design and implementation of AIB's Social Media Strategy. Accountable for all Social Media channels within AIB ROI and all related activities including channel/proposition selection , Social Media Monitoring & Analytics, Social Media Policy , Social Customer Care and vendor selection for software & social media services.

Responsible for leading out the ecommerce strategy across AIB’s personal & business retail markets. Responsibilities Included;- Digital Strategy: Developed and embedded the digital marketing strategy to achieve agreed business objectives and targets. - eCommerce Strategy: Led and developed eCommerce and acquisition strategies to achieve core objectives and deliver commercial goals. Managed cross-functional teams to restructure website, aligned strategy and led the team to deliver advanced organic and paid search strategies. - Consumer led strategy: Planned and directed digital analytics integration and data analysis projects to achieve commercial aims and deliver a customer centric website. Gained consumer insights, educated product teams to understand online customer behavior and empowered stakeholders to make data-driven decisions. - Conversion Optimisation: Managed landing page optimisation strategy and established framework to ensure consistency across all customer digital interfaces.

Designed, Developed and Implemented AIB’s strategic digital marketing strategy across both Personal retail market and authenticated user base. Digital Marketing Strategy included Paid and Organic Search Marketing, Content Marketing and Conversion Optimisation

Dublin

Designed, developed and implemented the Digital and Online Sales Optimisation Strategy for permanent TSB through Search Marketing, Online Display advertising and Website optimizations to achieve strategic digital online sales objectives and drive growth of the online channels.

Dublin

Responsible for redesign and ongoing maintenance of group websites including the day to day management and implementation of the digital marketing plan through Paid & Organic Search, Content and website optimisation to achieve strategic digital marketing objectives and drive growth of the online channels.

Mbs, Masters Of Business Studies With International Marketing

Bachelor'S Degree, Business Studies, 2.1