Worked directly with the Lead UIUX Designer to develop prototypes and wireframes for the company's new responsive website, contributing to the overall user experience. Led the company's comprehensive rebranding initiative, overseeing the process from conceptualisation to execution.

Worked with my team to create impactful marketing collaterals for ShopeePay, contributing significantly to the success of the notable 9.9, 11.11, and 12.12 year-end campaigns.Demonstrated creative leadership by designing compelling visuals for ShopeePays new eAngbao service.

Conceptualised and designed diverse marketing collaterals, including online content, email templates, social media assets, and promotional artworks, as well as digital advertisements which saw a 22% organic increase in reach. Developed forward-thinking, customer-centric designs by synthesising research, customer feedback, and usability findings, ensuring alignment with DMK's overarching business strategy. Spearheaded the design of DMK's new website, overseeing the creation and… Show more Conceptualised and designed diverse marketing collaterals, including online content, email templates, social media assets, and promotional artworks, as well as digital advertisements which saw a 22% organic increase in reach. Developed forward-thinking, customer-centric designs by synthesising research, customer feedback, and usability findings, ensuring alignment with DMK's overarching business strategy. Spearheaded the design of DMK's new website, overseeing the creation and maintenance of wireframes, sitemaps, and style sheets.Notably, I led the conception and execution of DMK's inaugural Christmas Campaign in 2022, bringing a festive and impactful touch to the brand's seasonal engagements. Show less