Jo Hermon

Jo Hermon Email and Phone Number

Commercial and Growth Consultant @ Graystone Strategy
United Kingdom
Jo Hermon's Location
United Kingdom, United Kingdom
About Jo Hermon

Feeling Stuck in a Congested Market? In a crowded market, the challenges are real:• Acquiring customers is costly, often forcing you to compromise on price.• Keeping valuable customers is tough, especially when contracts end, and you're afraid to re-engage, fearing they'll leave.You’re not alone.When everyone flocks to a thriving market, it quickly becomes oversaturated. The problem? Customer acquisition is the most expensive part of the funnel, and if you can’t keep them, you’re burning through resources with no long-term gain.The Risk:• Price drops to attract new customers also reduces the value of your existing customers on resign, which further erodes your customer lifetime value.My Solution:I’m a recurring revenue expert with over 20 years of experience navigating highly competitive markets. I can flip the script and transform your approach to drive sustainable growth.I can help you with a simple two step approach:Step 1 - Strong foundations1. Operational Excellence: Align KPIs, processes, and team objectives for seamless execution.2. Data-Driven Decisions: Use analytics to refine strategies and outmanoeuvre competitors.Step 2 - Differentiation1. Strategic Alignment: Optimise product, pricing, and channels for profitability.2. Precise Targeting: Focus resources on acquiring the right customers for long-term value.3. Effective Engagement Strategies: Build loyalty by nurturing and exciting existing customers to reduce churn.4. Proactive Contract Renewals: Proactively lock in current customers, securing your revenue base and minimising risk.5. Operational Excellence: Continuously refine customer journeys through feedback loops, building trust and advocacy.What You Can Expect:• No More Wasted Resources: Streamline your efforts to maximise ROI.• Stronger Sales Growth: Targeted strategies that increase sales and attract high-value customers.• Improved Customer Retention: Keep more of your existing customers satisfied and engaged.• Reduced Risk: More customers in contract means a more stable revenue stream.• Team Synergy: A unified approach that drives your business toward profitability.Why Does This Matter?With the right engagement, your customers will:• Spend more with you.• Stay Longer with you, increasing loyalty.• Become Advocates, driving powerful word-of-mouth growth.Ready to turn challenges into opportunities?📩 Message me on LinkedIn or email me at fractionalgrowthadvisor@gmail.com to schedule a free introductory call.Still not sure? Please check out my recommendations at the bottom of my profile.

Jo Hermon's Current Company Details
Graystone Strategy

Graystone Strategy

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Commercial and Growth Consultant
United Kingdom
Employees:
13
Jo Hermon Work Experience Details
  • Graystone Strategy
    Commercial And Growth Consultant
    Graystone Strategy
    United Kingdom
  • Fractional Growth Advisor Ltd
    Fractional Exec
    Fractional Growth Advisor Ltd Sep 2024 - Present
    London Area, United Kingdom
    Dedicated to helping B2C businesses grow their customer numbers and value (profit) in competitive markets. My approach is flexible and part time in nature, giving 20 years of experience in highly competitive markets, to realise full profit improvements, without the fulltime fixed cost.
  • Form1 Partners
    Advisor
    Form1 Partners Sep 2024 - Present
    London Area, United Kingdom
  • Sunningdale Village Hall
    Member Board Of Trustees
    Sunningdale Village Hall Jul 2024 - Present
  • Virgin Media O2
    Head Of Voice Sales
    Virgin Media O2 Feb 2022 - Aug 2024
    Read, England, United Kingdom
    Accountable for generating £700 million in annual revenue from 1.2 million sales transactions through voice sales, customer services, webchat and WhatsApp. Lead a team of 160 in house staff and approximately 2,000 via four partners, responsible for selling FCA regulated products. Hold sole responsibility for mobile renewals for VMO2 due to a single-channel approach to retention.Key achievements: Achieved significant improvements in voice sales operational delivery, with a conversion rate increase of 9%, value increase of £2 per transaction, and a 10-point increase in tNPS, along with a 2% increase in XSUS, through transformative change initiatives. Spearheaded fundamental commercial changes resulting in reduced costs of £22 million in year one. Improved compliance across all partners and locations by 12% ensuring adherence to regulatory requirements and mitigating risks. Introduced a P&L per operational area, enabling data-driven decision-making and facilitating the efficient allocation of work across partners. Developed and implemented a comprehensive people plan, resulting in a 7% reduction in attrition and a 5% increase in eNPA for the retained team, while also fostering improved brand loyalty among partners.
  • The Scouts
    Executive Committee - Scouts Sunningdale
    The Scouts Jul 2022 - Jul 2024
  • O2 (Telefónica Uk)
    Head Of Cvm
    O2 (Telefónica Uk) Dec 2020 - Feb 2022
    Slough, England, United Kingdom
    Responsible for revolutionising the management of the in-life consumer P&L, driving approximately £17 million in CC improvements within the initial 6 months. Expanded the scope by optimising legacy programs and transitioned towards a customer-first approach.Key achievements:  Led the formation of the first agile cross-functional team for VMO2, resulting in a significant enhancement in cross-sell opportunities for additional products. This innovative approach, coupled with a customer-centric mindset, led to a 2% year-on-year increase in product penetration within the first half of 2021. Achieved an impressive 170% year-on-year improvement in upsell rates during the first half of the year, with a campaign-level conversion rate reaching 6.5%. Implemented strategic initiatives to enhance upselling effectiveness and drive revenue growth. Successfully commercialized existing partnership deals by restructuring the digital engagement portfolio strategy. This initiative resulted in tangible controllable contribution improvements of £3.5 million in one year by expanding subscriber bases on paid subscriptions. Partnerships included Disney and Apple Music. Delivered notable consumer pay monthly NPS improvements of 3 points within the first half of the year, maintaining a market leading NPS. Prioritized customer engagement, billing accuracy, and network reliability as primary drivers of change.In addition to the In-Life P&L management, extended remit includes setting and delivering the consumer migration cohort strategy for O2 as part of the wider transformation program. Minimizing customer impacts whilst maximizing commercial gain are the key outcomes carefully managed.
  • Three.
    Head Of Contract Trading
    Three. Feb 2019 - Nov 2020
    Maidenhead
    Proficiently managed the P&L contribution, product ownership and customer experience for Contract Voice (£1.2bn) – Acquisition, In-Life and Retention, spanning multiple channels. Reported to the CCO. - Defined and lead the commercial, product and experience strategy. - Worked across functionally (CTO, Propositions, Marketing, Finance etc) to prioritise new capabilities and business plans to deliver the agreed collective goals.- Accountable for the trading team of c25 FTE – acquisition, in-life and retention – who optimized product, price, channels and media to maximise EBITA.- Introduced a proactive retention strategy, including a recontacting program, which led to a remarkable 13% reduction in the out-of-contract base and improved the 'per upgrade' margin by over 800%, significantly enhancing overall profitability.- Leveraged market and customer insights to launch a new consumer SIM tenure (24 months), strategically reducing base exposure and improving margin. This initiative successfully captured approximately 20% of the consumer SIM market, driving incremental revenue growth and profitability.
  • Career Break
    Career Break; Focusing On The Family
    Career Break Apr 2017 - Jan 2019
  • O2 (Telefónica Uk)
    Head Of Contract And Governance For A Key Consumer Partner
    O2 (Telefónica Uk) Nov 2015 - Apr 2017
    Slough, United Kingdom
    Competently managed the contract and governance team of the largest consumer partner (£3bn). • Successfully lead all contractual changes and negotiations, ensuring Telefonica met all contractual commitments and managed all claims – either finance or failure from both sides. • Orchestrated a complete contract restatement from 8 contradicting amendments to reduce the financial exposure to Telefonica, improved commercial outcomes as ambiguity was removed and resulted in a healthier account management.
  • O2 (Telefónica Uk)
    Head Of Indirect Marketing And Operations
    O2 (Telefónica Uk) Aug 2014 - Oct 2015
    Slough, United Kingdom
    Successfully set up and managed the planning, marketing and operational functions that supported all 18 consumer partnerships contracted by Telefonica UK. • The changes enabled a flexible approach, adapting quickly to demanding market changes which improved the channel marketing messages at a customer level improving traffic and conversion. • The changes reduced opex costs (saving of c£2m marketing budget FY), improved ROI on a per connection basis by c15% and ensured 24 / 7 operational support to the key CV partners.
  • Telefónica Uk
    Head Of Post Pay Trading - Direct
    Telefónica Uk May 2011 - Jul 2014
    Successfully managed the trading performance of direct post pay acquisition and retention activities across all consumer routes to market with an annual customer investment cost of c£1bn. Direct channels included Retail, Franchise, Online & Voice.
  • Telefónica
    Consumer Postpay Trading O2 Retail & Franchise
    Telefónica Feb 2008 - Apr 2011
    Slough, United Kingdom
    Delivered and managed proficiently the commercial trading of consumer postpay through c500 stores across the UK.
  • Telefónica
    Smb Postpay Trading O2 Retail & Franchise
    Telefónica Sep 2007 - Jan 2008
    Slough, United Kingdom
    Successfully devised and delivered the commercial trading of all SMB contracts through c500 stores across the UK.
  • Telefónica
    Direct Sales Finance Manager
    Telefónica Feb 2007 - Aug 2007
    Slough, United Kingdom
    Key sales support in driving profitability through O2 direct trading channels; Retail, Franchise & Online. This included:• Financial modelling which ensured channel activity met appropriate ROIs• Ensured accurate monthly management accounts were produced enabling appropriate stakeholder management of outcome vs. budget• Played a key part in producing franchise commercials that guaranteed the wider business strategy could be driven and developed through this newly formed channel.
  • Telefónica
    Indirect Sales Finance Manager
    Telefónica Nov 2005 - Jan 2007
    Slough, United Kingdom
    Provided vital support to drive volume and value through the indirect sales channels which included:• Modelling and negotiating commercial terms.• Forecasting performance and measuring against budget.• Highlighting areas of risk with current mix and performance compared with quarterly targets and provided innovative ideas to improve or manage the position.
  • J.P. Morgan
    Associate – Business Aligned Cfo Team
    J.P. Morgan Nov 2002 - Sep 2005
    London, United Kingdom
    Advisory Business SupportSupported European Credit Markets Origination Business by:• Providing respective business heads with accurate, timely and flexible business performance information in order for them to monitor, maintain, manage and grow their business – revenues, expenses, capital, client value etc• Giving advice on any financial issues such as accounting around fee recognition, specific wording to be used in mandate letters enabling JPM to maximise corporate finance fees etc• Facilitating comprehensive revenue projections by ensuring front office and middle office communication streams are effective, fee projections are realistic and inline with JPM policy and measuring forecast against plan.• Working in partnership with business management to ensure individual business strategies are inline with the global corporate strategy.
  • Deloitte
    Consultant
    Deloitte Mar 2001 - Nov 2002
    London, United Kingdom
    Project ManagementManaged the logistics, issues, risks and resources within project parameters thereby aiding the project management team to deliver requirements with timeframes whilst ensuring the clients confidence in the teams ability.Financial & Commercial ManagementWorked within project leadership teams to deliver the critical success factors of client engagements. This included working on the bidding team to secure engagements, forecasting the financial outcome of the projects, and once project had commenced ensuring the project management team where aware of performance vs. projection.
  • Nhs Trust
    Financial Management Training Scheme
    Nhs Trust Jun 1999 - Mar 2001
    Oxleas Nhs Trust - Bexley
    Management accountant for the corporate and service directorate. Produced monthly management accounts Worked in partnership with budget holders to set yearly budgets  Advised budget managers of the financial implications of their actions Variance analysis and resource modelling Facilitated training courses to educate non-financial staff

Jo Hermon Skills

Management Customer Experience Stakeholder Management Sales Operations Business Strategy Forecasting Mobile Devices Leadership

Jo Hermon Education Details

Frequently Asked Questions about Jo Hermon

What company does Jo Hermon work for?

Jo Hermon works for Graystone Strategy

What is Jo Hermon's role at the current company?

Jo Hermon's current role is Commercial and Growth Consultant.

What schools did Jo Hermon attend?

Jo Hermon attended The Chartered Institute Of Management Accountants, University Of Southampton.

What skills is Jo Hermon known for?

Jo Hermon has skills like Management, Customer Experience, Stakeholder Management, Sales Operations, Business Strategy, Forecasting, Mobile Devices, Leadership.

Who are Jo Hermon's colleagues?

Jo Hermon's colleagues are Sam Tillotson, Simon Keightley, Brian Price, Karen Hoar.

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    Business Administrator At Lcmb Building Performance Ltd.I Am Responsible For All Company & Business Administration.
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