Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets. Joanne has helped technology startups go from pre-revenue to millions in sales using her growth hacking techniques. She is adept at enterprise sales as well as SMB and mid-market sales.Not only does she design and execute marketing and sales for software firms without a formal process or team, but she’s also succeeded with limited resources. She has helped her technology clients define their roadmap based on customer feedback and market validation.She is motivated, enthusiastic, and engaging with a great sense of humor. She has helped her clients close new business with accounts such as Johnson & Johnson, Syngenta, Disney and much more.Passionate about growth hacking, Joanne seamlessly melds marketing with sales strategies to maximize success. She’s worked with her clients to create marketing and lead generation strategies that align with company goals, target market needs, and profitability. However, Joanne takes it one step further and helps her clients close new business by providing sales strategies and automation consulting to improve ROI.

WhoKnows develops and markets an analytics platform and discovery engine to enable collaboration and knowledge sharing.● Hired at pre-revenue seed stage to define company sales processes and playbook, sales strategies, value proposition, target markets, and revenue projections.● Managed marketing team and marketing strategies/initiatives including SEO/SMM, content marketing, drip campaigns, PR, etc.● Drove corporate decision to transform company product from a knowledge management focus to a focus on HCM. Analyzed customer feedback and worked with development team to design new features for implementation.● Leveraged Salesforce.com tools to report pipeline, forecasts, and sales metrics.● Provided technical demonstrations and sales presentations to prospects.● Ran a small team with minimal resources providing pre/post-sales engagement with enterprise customers.Marquee accounts: Johnson & Johnson, Intel, Cognizant, Novartis, Syngenta, and Booz Allen.

Invisible.io offers PaaS and SaaS products and solutions to enterprise customers.● Sold invisibleCRM product suites to Oracle and Salesforce customers.● Recruited and managed an eight person sales team and provided ongoing training and sales enablement. ● Created and executed sales plan/playbook and strategy for sales team, executed through Salesforce.com.● Worked with product development team to define market needs and drive product roadmap.● Collaborated with marketing on go-to-market strategies, press releases, direct marketing, telesales, webinars, and social media campaigns.Marquee accounts: PNC Bank, Insperity, GM, Emerson.

Founded a consulting firm offering sales strategy, coaching/mentoring, sales training, and interim leadership to clients in many industries. ● Provided outsourced business development services to small businesses seeking sales contracts with enterprise organizations such as American Airlines, Disney, Bank of America, and Kroger. ● Created intellectual property, recruited and managed employees, built infrastructure for company growth and created client acquisition sales process.● Served as Interim VP of Sales for multiple clients in early growth stages.● Provided sales consulting, strategic planning services, and marketing initiatives to cloud computing and SaaS start-ups.

HumanConcepts provides solutions for organizational change. *Initially hired as Enterprise Sales Executive (2002 - 2005)● Maintained territory sales within the enterprise market while managing a sales team of six that achieved 41% revenue growth Q4 2005. ● Designed sales plans and telesales campaigns to generate leads and revenue. ● Researched and reviewed new CRM system (Salesforce.com) and integrated team to ensure efficient adoption of new systems. ● Recognized as top direct sales executive in eastern territory.● Closed the first cloud solution in company history before the advent of SaaS business models.● Eclipsed sales targets by 2-23% for years 2002-2005. Became first salesperson to reach $100k sales in one month. Marquee accounts: Sears, Motorola, Sprint, Kraft Foods, Johnson Controls, Cox Communications.

● Sold computer hardware and software to VP, C-level and technology executives to Fortune 1000 companies and government agencies● Managed Microsoft GSA Schedule; maintained contract relationships with Lawrence Livermore Labs and the City and County of San FranciscoMarquee accounts: Department of Treasury, Johnson Space Center and FEMA