Joanne Moore Email & Phone Number

Houston, Texas, US

London, GB

New York, NY, US

• Key role in launching AIG Life & Retirement’s first fully-focused thought leadership function focused on addressing priorities related to longevity, retirement, work, and public policy initiatives. Proprietary.
• Created and oversee an in-depth activation and public relations protocol for thought leadership content, maximizing earned media opportunities and further positioning the organization and its senior executive team as.
• Co-lead of AIG L&R’s Public Policy Council, which includes C-Suite Steering committee and numerous working groups focused on identifying and taking action on key policy and regulatory priorities. Council provides a.
• Serve as AIG’s representative for strategic external programs, such as the World Economic Forum’s Redesigning Retirement initiative and AARP’s Living, Learning and Earning Longer program.
• Manage team responsible for AIG L&R’s executive LinkedIn program and all social programs promoting our thought leadership initiatives and Corporate Social Responsibility programs.
• Play integral role in broader integration and transformation of AIG Life & Retirement communications organization to drive continuous improvement and maximize business and client outcomes.

New York, NY, US

New York, NY, US

• Leadership of the TIAA Communications Council, a central group of 175+ communicators and marketers across TIAA’s companies, representing more than 17,000 employees globally. The Council offers syndicated content and.
• Tripled Council growth and reach, escalating its profile as the “go-to” resource for information on high profile topics, such as brand evolution, product launches, policy changes and industry happenings, among other.
• Developed and launched a critical, integrated issues management strategy for responding to media portrayal; sector investment concerns; confidential matters.
• Created talking points and written commentary for senior leaders and internal teams, ensuring a coordinated, communications cascade of information from TIAA leadership to field employees.
• Developed internal and external communications strategy for special projects—product restructuring; company acquisitions; regulatory updates; thought leadership programs—promoting engagement of key stakeholders and.
• Collaborated with stakeholders on highly confidential topics to identify potential issues management needs and proactive notification of topics to client-facing teams.

New York, NY, US

• Senior member of team promoting the research of the MMI, MetLife’s center of expertise on the generations, retirement, aging and longevity. Promotional efforts resulted in 11.2 billion media impressions with a media.
• Optimized multi-channel reach with social media and digital marketing strategy, including a consumer application which ranked as a top-ten media driver for year after 45 days in market. Onboarded email vendor.
• Created a video library of “person-on-the-street” footage being used in multi-media efforts by multiple business channels.
• Provide thought leadership content for MetLife product marketing, global brand and sales teams, acting as a differentiator among competitors within their marketplaces.
• Kicked-off an ongoing value-add survey initiative, incorporating net promoter score methodology and increasing understanding of MMI’s impact and growth opportunities.
• Reduced print expenses by over 60% by providing digital content in place of printed brochures and identifying low-cost print-on-demand options as needed.

New York, NY, US

• Managed digital marketing, web development and writing teams for retail insurance and retirement products, creating electronic communication strategies for Life and Disability Insurance, Long-term care insuruance and.
• Onboarded email vendor Responsys, allowing for experimental design and content testing among audience and ability to track recipient behavior.
• Trained and managed a new team with responsibility for all communications for protection product sales teams, streamlining and eliminating redundancies and ensuring consistent messaging across all markets.
• Oversaw copy production and provided editorial review for Annuities, Life, Long-Term Care and Disability Insurance product and sales literature, field and business communications. Key writer on new company middle.
• Provided writing on an ad-hoc basis, such as ghost-written articles and breaking-news announcements for senior officers. Obtained Series 6 license.

New York, New York, US

• Developed Public Relations and branding strategy promoting The Student Loan Corporation as the lender of choice for the education financing market while leveraging the Citibank name.
• Created copy for all company communications, marketing collateral, and website. Worked with ad agency on corporate image development and ad placement in trade and consumer publications.
• Used online sweepstakes campaigns to drive customers to paperless account management; organized focus groups to determine market needs and retain competitive edge in the marketplace.
• Reduced costs through elimination of repetitive communications which were replaced with electronic messaging.

New York, NY, US

New York, NY, US

Master Of Public Policy & Administration, Public Policy Analysis

Bachelor Of Arts, Political Science And Journalism