Reports to President of Southeast Asia & Oceania.Develops and drives marketing & brand strategy, leads the market intelligence effort to support data-driven business decisions for the growth strategy in the SEA & Oceania region.

Lead the APAC sales team and achieved :1. Historical Q1 2023 result with a 27% increased over budget.2. Exceeded target margin in value while maintained a healthy percentage. 3. Managed ANZ channel partner and achieved a 6 times growth in Q1 2023 sales over budget. Resulting in Q1 2023 sales exceeded 2023 annual sales budget by 2.1 times.

Member of the leadership team involves in developing strategies to accelerate performance & growth.Instrumental in the development and execution of marketing and brand strategies.In her purview, she currently handles market outreach for the Asia region, including China & South Asia.

Marketeer with an interdisciplinary approach, responsible for building the marketing function of the business unit. Joined the Kemin team to set-up and oversee the marketing function of the company’s food division arm in Asia. Oversee the sales activities for the Singapore market in yr 2020. Achieved the highest-ever annual sales with a 150% growth in revenue over prior year and 130% over budget

Portfolio : Gastrointestinal Range of Products. • Develop product concept & brand strategy for B2B business pitch.• Conduct market evaluation, competitor analysis as well as market trend to identify market gap and opportunity• Explore new market opportunity with different product concept and positioning• Propose new line extension for business partner in order to keep brand interesting and sustain brand life cycle.• Support business partner on technical enquiry, market survey, product differentiation and competitor analysis.

• Worked alongside Company Advisor and decision-makers to align corporate identity and corporate branding.• Ensure all A&P activities carried out are in accordance with corporate identity.• Planned & and execute internal & external branding & marketing events.• Ensure organization sustainability through identifying inefficiency in operation procedures, and implement quality improvement effort.• Strategised and organised Quality Improvement Projects such as Sustainability Workshop, Internal Customer-Supplier Chain Management Workshop, Branding and Marketing Forum.• Simplified processes and formulate standard operating procedures/policies to ensure consistency and promote operational efficiency.

Senior Executive (Pharmacy Administrative) • 2011 – July 2013• Assist the Head of Department and Assistant Managers in the management of financial reports, non-registered drug permits and liaise with consultants on any drug related matters. • Prepare & analyze weekly and monthly management information for the use of unit supervisor to gauge their performance and also advise on necessary improvement. Such report will also be sent to higher management for the use of budgeting and future planning.• Keeping track on the changes pertaining to drug procurement e.g. price updates, stock issues and disseminating the relevant information to the medical consultant, pharmacist, finance dept & purchasing dept.• Creating and maintaining medication information (eg. pricing, medication description) on the pharmacy and hospital information system – i.e. PIS, HIS and Pyxis. • Conducting bi-annual formulary review and streamlining medication based on movement and usage such as slow or non-moving medication or duplication of medication in formulary. Publishing SunMed formulary medication list annually• Control the medication listed in SunMed formulary and streamlining hospital inventory when necessary, as well as helps in maintaining inventories of pharmaceuticals with the involvement of medical consultant, pharmacist and procurement. • Compile and review new drug requests to be discussed in Pharmacy & Therapeutic Committee meetings with medical director, medical consultant, head of nursing & pharmacist.• Coordinate department quarterly stock take according to schedule.• Assist in/out-patient prescriptions processing, dispensing and counseling of patients.• Coordinating, editing and publishing pharmacy department bulletin (on a quarterly basis). Occasionally also contribute medical articles that are related to current medical affairs.• Leading various quality improvement projects with successful outcome (Medication Safety & Customer Service )