Professional Targeted Marketing (PTM) is the leader in Canada for healthcare communications and marketing solutions. For over three decades, our unique integrated Multichannel approach and pharma expertise has allowed us to deliver innovative solutions for a diverse range of marketing and educational initiatives.Multichannel SolutionsAt the core of many programs is our proprietary ability to reach customers with PTM’s leading healthcare database and utilize that reach to develop custom Multichannel Solutions that enhance brand performance. PTM programs are managed and executed on-site, providing One Source for integrated multichannel programs such as database services, communications programs, patient support programs, sampling solutions, digital applications and overall brand performance initiatives. Our team of marketing, analytics, IT and customer service experts allow us to be a unique ‘solutions’ provider. PTM solutions provide multiple touch points for programs that enable the brand team, the HCP and the patient, cost effective ways to connect, engage and stay motivated.

Divisional lead for all MultiChannel Marketing and Sample Fulfilment business opportunities/engagements. Responsibilities included Sales and Sales Prospecting, Pitches/Presentations, Relationship Building, Marketing Consultation, Pricing/Proposal Creation, Account Management for select customers, Management of Account Management and Lettershop production staff. Canadian lead for all Physician Connect KOL Identification & Mapping sales and support (locally sold projects as well as globally-sold projects that included Canada). *Scarborough facility closed following IMS global acquisition of Cegedim and IMS Canada's decision to exit the Marketing Services area.*

As the Marketing Services Director and member of the Canadian management team, I was accountable for Sales and Operations as well as the overall departmental revenue target. Working and maintaining/strengthening relationships with existing clients as well as identifying and building relationships with new clients were key factors in obtaining annual revenue targets. As a seasoned Direct Marketing expert, consultative sales skills, tactical recommendations, project management, and stellar execution and fulfillment processes were essential. Cohesive team management and training skills were essential in order to consistently deliver a "service-excellence" experience for all clients we worked with.Key Opinion Leader (KOL) Identification & Mapping projects were also within my divisional responsibilities. We achieved excellent success in selling, conducting and delivering a wide variety of both local and global studies for a number of pharmaceutical manufacturers.

Supervision of 3 Marketing Sales staff, 4 Account/Project Management staff and 6 Lettershop production staff. Performed business development activities, client prospecting and conducted presentations; Prepared all departmental pricing and proposals, validated sales staff quotes and proposals;Client relationship management, and overall supervision and day-to-day running of the Marketing Department; Responsibility for departmental revenue budget annually.

Reporting to the General Manager and a member of the Canadian management team, overall responsibility for the sales and operations teams of the Marketing Department. Departmental staff management, customer consultation and sales, account/project management and process development, pricing, business development.

Sales and client services manager for all aspects of CRM and marketing services provided to the pharmaceutical/healthcare industry.