Head of Content Strategy and Planning, Instagram (2019-2022): Directed funded content strategy, $400M+ budget allocation, program development and deal approvals for Instagram in close collaboration with Product, Analytics, Marketing, Finance and Deal Teams. Served on leads committee that oversaw pricing approach, rate cards, deal structure and terms. Created and launched 4 programs to invest in 5K+ Creators to create content with focus on IG Reels.Product Strategy and GTM Lead / Creator & Content Ecosystem (2022/2023): Led team of 12 to shape product strategy and roadmap to grow FB Creator and Publisher content ecosystem via market/partner feedback, opportunity sizing and strategic analyses Drove complex go-to-market planning and processes across XFN teams from alpha/beta testing through launch to drive awareness and product adoption to grow video production, engagement and quality

Business Development/Content Partnerships for YouTube/Google Play platforms with a focus on US Major Studios' Film, Television and Production Companies

Manage partnerships/marketing collaborations, business development and account management of 150 licensees across 180 countries. Oversee operations, creative/product approvals, strategic planning and financial management of brand’s global licensing division which generates $1.5+ billion in retail revenue across apparel/accessories, bath/beauty, beer and spirits, retail, electronics, digital gaming/content and entertainment/nightlife

GM/P&L responsibility for Crackle (Sony’s multi-platform video network) in Canada, UK and Australia managing cross-functionally across distribution, content, marketing, operations and product groupsBusiness Lead/P&L Responsibility for Crackle Media (leading global YouTube entity, #11 in US uniques), which aggregates, optimizes and monetizes 200+ YouTube channels of Sony Pictures Entertainment clips, trailers and short form content.Lead negotiations and manage third party ad representative deals across multiple territories. Drive and develop new distribution deals, vendor and marketing partnerships across web, mobile, game consoles and connected TV partners including Xbox, Sony, Samsung, Apple and Google and MCN's including BroadbandTV, ZEFR, etc. Source, negotiate and maintain studio and independent content acquisition deals for Crackle programming Spearhead international expansion strategy and new business models for Crackle and new digital brands.

Assessed growth opportunities for worldwide television distribution, networks, production and ad sales businesses including investments, partnerships and new channel launches in sports, comedy and music genres

Financial modeling, presentation creation and business analysis in support of securing second round of VC funding

Evaluated promotions and sponsorships of partner accounts across home entertainment, music, studio, and parksDeveloped methodology and model to communicate partnership value to existing and new Disney brand partners in support of deals, promotions and brand activations

Developed new business models and strategic initiatives across theatrical, television and home entertainment

Assisted in deployment of $1.925 billion of capital in CSFB Private Equity’s Secondary Fund Family Created financial models to value large cap to lower middle market LBO, mezzanine, distressed/turnaround, growth equity, real estate and venture funds employing LBO, M&A and precedent transaction analyses