General Manager, Marketing
Singapore
• Strategy, Brand Communications & Integrated Marketing - Assumed overall responsibilities for developing annual business and marketing plans for Porsche, Porsche Pre-Owned, MINI, Saab, Opel, Mazda and Eurokars Pre-Owned businesses. • Worked closely with Porsche brand principal to execute global brand campaigns with excellence. • Developed and rebrand Mazda's positioning in Singapore in 2011 and charted new brand directions for the brand in Singapore. • Lead both… Show more • Strategy, Brand Communications & Integrated Marketing - Assumed overall responsibilities for developing annual business and marketing plans for Porsche, Porsche Pre-Owned, MINI, Saab, Opel, Mazda and Eurokars Pre-Owned businesses. • Worked closely with Porsche brand principal to execute global brand campaigns with excellence. • Developed and rebrand Mazda's positioning in Singapore in 2011 and charted new brand directions for the brand in Singapore. • Lead both internal and consultant teams in development the Eurokars master brand and its sub-brand components.• Creative Events Management & Execution - Proven track record in conceptualizing and managing successful events at different scales. • Internal Communications, Public Relations, Media Relations, Digital & Social Media Marketing- Introduced internal communication structure for the group and managed all media relations for the Executive Chairman. Chief media liaison for Porsche, Mazda and Eurokars Group.• Responsible for Porsche, Mazda and Eurokars Group's digital awareness and online reputation through strategic digital & social media content management and marketing. • Customer Relationship Management and Reporting – Championed Eurokars Group, Porsche and Mazda's CSR programs. • General Management, Strategy, Business Development & Alliance partnership- Provided planning, mentorship, leadership and developed a center of excellence and promote the sharing of best practices. • Sales Management - Worked closely with GM, Sales and his sales team to achieve sales targets, manage stock efficiency and develop tactical sales promotions. • OEM Relationship, People & Budget Management – Direct report to Executive Chairman, Group Managing Director and Porsche's Managing Director. Built and nurtured excellent brand/importer/dealer relationships.Managed and controlled annual marketing budgets; oversaw the development, supervision, and management of a team of eight. Show less
