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• Provide strategic marketing leadership and direction, shaping comprehensive 360-degree marketing strategy and branding initiatives.• Lead cross-functional teams to implement integrated marketing campaigns, optimizing performance through data-driven insights and analytics.• Establish strategic partnerships and alliances, amplifying brand reach and positioning startups as trusted authorities in the health sector.• Design and execute multi-channel campaigns across platforms such as social media, email nurturing, PPC, Audio, Video, Social Media, Streaming and SEO to acquire and retain users cost-effectively

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Lead strategy and execution for paid marketing channels for consumer marketing business. Direct strategy and execution for paid media, lifecycle marketing, and supply-side acquisition. Partner with owned and earned media teams to develop full go-to-market strategy. Manage external agencies, MarTech vendors, and team of creative and media professionals. Execute studies on market size, competitive activity, brand positioning propositions, and consumer behavior. Increase retention and maximize customer acquisition efficiency by optimizing LTV and CAC.

• Provided strategic marketing leadership across eight brands, optimizing a $75M marketing budget and managing a high-performing team. • Devised digital marketing programs for for Paid Media Channels including, Paid Search, Affiliate, Display, Streaming and Social, generating web orders, bolstering brand awareness, and driving sales. • Cultivated robust relationships with agencies, mentored media specialist team, and collaborated with data analytics, facilitating continuous campaign optimization. • Collaboratively drove ROI growth with CMOs and brand presidents, fostering an environment of shared success. • Achieved impressive YoY revenue growth of 25% (2019) and 20% (2020) across gourmet food brands, consistently surpassing revenue targets. • Enabled incremental $2M in revenue growth for Harry & David during Mother's Day through innovative upper-funnel tactics. • Boosted AOV by 15% in one quarter through strategic discount adjustments, enhancing profitability. • Championed a transformative digital revolution for the organization, increasing digital budget allocation from 20% to 70%, driving significant growth in digital revenue contribution.

• Managed comprehensive paid media strategy for global clients, coordinating a 30-strong team and a $50M+ budget. • Developed creative media plans to drive digital acquisitions, brand awareness, and social media engagement, promoting client growth and visibility. • Achieved over $1M in annual savings for AT&T through strategic brand positioning in paid search. • Accelerated AT&T's subscriptions by 20%+ YoY through advanced campaign structure optimization. • Enhanced engagement for David Yurman by 20% while reducing cost per user engagement by 25% YoY, maximizing ROI and customer interaction.

• Led media strategy for a diverse portfolio of clients, aligning digital strategies with business goals to drive revenue growth. • Developed and executed client media recommendations and social content calendars in collaboration with brand and creative teams. • Executed on product marketing strategies to showcase product value proposition and drive customer acquisition.• Oversaw professional growth of a media strategist team of four, promoting a culture of continuous learning and excellence. • Exceeded acquisition goals for New York State of Health by 170% through the launch of targeted campaigns. • Outperformed registration target by 25% for Visa Checkout product launch through strategic paid search and video strategies.

• Orchestrated annual marketing strategies and digital roadmap, optimizing ROI on database subscriptions and training services, and boosting financial performance and driving revenue. • Championed a cross-channel go-to-market strategy, strengthening brand engagement and driving product consideration. • Implemented a marketing content calendar for owned and earned channels, promoting strategic alignment and efficiency. • Elevated web traffic by 30% by leading a brand perception overhaul, increasing visibility and customer attraction. • Boosted email response rate by 35% by spearheading segmentation of email campaigns, fostering targeted and effective marketing communications. • Achieved a 15% YoY cost reduction by renegotiating contracts, increasing operational efficiency. • Propelled a 10% increase in sales and traffic through a tactical plan for trade shows and events, maximizing marketing opportunities.

• Drove digital marketing activities, enhancing web traffic and online subscriptions and contributing to revenue growth. • Enhanced the online customer journey and contributed to the formulation of a robust direct mail and newsstand strategy. • Introduced SaaS tools in marketing operations to streamline workflow and enhance efficiency.• Achieved a 25% increase in online orders through the launch of a strategic subscription ad, optimizing digital engagement.

• Led the creation and execution of a comprehensive marketing strategy for the media division, leveraging a $2.5M budget. • Oversaw multi-channel marketing for Smithsonian and Air & Space, promoting brand engagement and reach. • Spurred a 300% increase in the holiday acquisition program and a 57% increase in the email acquisition program, driving customer acquisition and brand growth.

▪ Managed the development and execution of strategic marketing plans for Popular Science and This Old House magazines. • Oversaw daily operations, e-renewal marketing initiative implementation, and team collaboration, promoting productivity and goal alignment. • Increased renewal rates by 8% and generated additional revenue of $200K through strategic re-segmenting of priority routine for Popular Science, enhancing profitability and customer loyalty.

Created weekly reports that evaluated donor and partnership business for “Real Simple,” “InStyle,” and “Parenting” magazines. Assisted with monthly financial close for all 3 magazines and assisted in special projects for team, including transitioning all 3 magazines to new forecasting system which increased accuracy of projected renewal and pay rates for subscriptions.