Joanne Mcerlain Email & Phone Number

Belfast, United Kingdom

Babble specialises in 2 areas: route-to-market business development for small to medium businesses and the creation, development and management of boutique food, drink and craft events.Route-to-Market Business Development:We work with business owners often at the stage where they have established their business and are getting ready to embark on the next stage of growth. Owner-managers tend to be exceptional masters of their subject and passionate about what they do, but a time comes when they need a fresh perspective on what they are doing and how they are presenting their company: in other words, does their brand reflect what they do, what they have achieved and their values? Does it draw the interest and trust of your target audience? We develop and project manage all the steps, collaborating with experts in branding, web development and digital marketing specialists. We do this to deliver the best results for our clients' ensuring they get maximum value and impact for their budget. Event ManagementBabble has developed and established markets and food festivals in Northern Ireland on behalf of both private and public sector clients over the last 5 years. We are passionate about what we do and bring a determination that the event is a success for all stakeholders, from the client to suppliers, participants and visitors. We manage all aspects from creating the event brand, recruiting and curating the participants and entertainment, to total organisation and operational aspects. We work hard to ensure that there is an interesting and diverse offering to interest and delight visitors. On each occasion, we have exceeded stated outputs and grown the events, enhancing the brand year on year. Our website is www.wearebabble.com. [Bear with us though, we are currently developing a new site that better tells our story and what we do].

Belfast, United Kingdom

County Dublin, Ireland

I worked as a Project Manager on various projects for small business owners. One project involved setting up the first store for a growing European fashion accessory brand in Dundrum Shopping Centre, recruiting staff, setting up daily systems and organising the launch.

Magherafelt, Northern Ireland

I worked with buyers in the leading supermarket stores in UK and Ireland. During my time at Genesis, I worked with new product development to bring new products to market, getting the products listed with the supermarkets. We also got a number of lines listed in Waitrose which was the company's first step into this market.

Magherafelt, Northern Ireland

I worked in a consultative capacity in the planning of this innovative and at the time, ground-breaking cafe in a country town in Mid-Ulster, Northern Ireland. The opening coincided with my move back to Dublin and I stopped off for a few months to help get the cafe up and running. Key contribution on branding, menu development, music, customer service and staff training . . . and did I mention ensuring excellent coffee every time!

London, United Kingdom

Megaprint was an Anglo-Dutch hybrid specialist print-marketing firm. We created interactive printed products solving the problem for many companies looking to communicate information. The company developed a speciality in creating printed inserts for the breakfast and snack food sectors in particular. We worked on numerous promotional campaigns with Walker's Crisps, a few of which were adapted for their markets by other Fritolay snack-food brands across Europe. One memorable one was a Spice Girl promotion which involved the supervision of the flow-wrapping of 80,000 £5 notes in our flow-wrapping factory in a rural town in South Holland, for insertion into Walker's Crisp bags (which we also supervised). Obviously, as the flow-wraps (as was the case with all promotional inserts) were in direct contact with the food, food safety measures were paramount, not to mention the security of the £5 notes!Project Management, brand and campaign design, specialist print knowledge, adapting to work with other cultures were all key skills developed during my time at Megaprint. I joined as an Account Manager and was promoted to Account Director in 1998.

County Dublin, Ireland

I worked as an Account Executive in this fast-paced marketing agency in Dublin, specialising in Sales Promotion campaigns. Companies / Brands I worked with included Unilever, Jamont, Flora, Persil, Frangelico Liqueur and Super Valu.

Msc Business Development & Innovation, Sme Business Development, Family Business Leadership & Succession Process Mentoring

Pg Dip Public Relations

Ba Hons Retail And Distribution Management