Joanne Mcerlain

Joanne Mcerlain Email and Phone Number

MSc Business Development & Innovation. Specialising in route to market business development for owner-managed SME's and family business succession process mentoring. We produce boutique food markets and festivals. @ Babble
belfast, belfast, united kingdom
Joanne Mcerlain's Location
Belfast, Northern Ireland, United Kingdom, United Kingdom
Joanne Mcerlain's Contact Details

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About Joanne Mcerlain

Babble specialises in 2 areas: route-to-market business development for small to medium businesses, whilst specialising in the creation, development and management of boutique food, drink and craft events. Babble is experienced in working with owner-manager SME's and local councils. We work closely with owner-managers to develop route-to-market strategies, taking all aspects of the company's business objectives into consideration. We take a marketing-led approach, reviewing all aspects of communication, including identity and brand voice. Babble helps its clients to refresh its branding (or rebrand as necessary) and develop a distinct tone of voice that will resonate with its target audience. The event management specialism came about through the implementation of a route to market strategy for a commercial property client. This particular strategy led to Babble establishing a farmers' market as part of a route-to-market strategy for a suburban mixed-use retail complex. At the point of establishing the market, one-third of the complex was vacant. The farmers' market proved that with the right offer, marketed in the right way, the area was attractive for new businesses. Within 15 months all units were occupied with new businesses. This rewarding project opened doors for Babble to take on the development and delivery of food festivals and farmers' markets for a local council, growing these events and their profile year on year.

Joanne Mcerlain's Current Company Details
Babble

Babble

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MSc Business Development & Innovation. Specialising in route to market business development for owner-managed SME's and family business succession process mentoring. We produce boutique food markets and festivals.
belfast, belfast, united kingdom
Website:
wearebabble.com
Employees:
4
Joanne Mcerlain Work Experience Details
  • Babble
    Director
    Babble Aug 2012 - Present
    Belfast, United Kingdom
    Babble specialises in 2 areas: route-to-market business development for small to medium businesses and the creation, development and management of boutique food, drink and craft events.Route-to-Market Business Development:We work with business owners often at the stage where they have established their business and are getting ready to embark on the next stage of growth. Owner-managers tend to be exceptional masters of their subject and passionate about what they do, but a time comes when they need a fresh perspective on what they are doing and how they are presenting their company: in other words, does their brand reflect what they do, what they have achieved and their values? Does it draw the interest and trust of your target audience? We develop and project manage all the steps, collaborating with experts in branding, web development and digital marketing specialists. We do this to deliver the best results for our clients' ensuring they get maximum value and impact for their budget. Event ManagementBabble has developed and established markets and food festivals in Northern Ireland on behalf of both private and public sector clients over the last 5 years. We are passionate about what we do and bring a determination that the event is a success for all stakeholders, from the client to suppliers, participants and visitors. We manage all aspects from creating the event brand, recruiting and curating the participants and entertainment, to total organisation and operational aspects. We work hard to ensure that there is an interesting and diverse offering to interest and delight visitors. On each occasion, we have exceeded stated outputs and grown the events, enhancing the brand year on year. Our website is www.wearebabble.com. [Bear with us though, we are currently developing a new site that better tells our story and what we do].
  • Babble
    Company Owner
    Babble 2012 - Present
    Belfast, United Kingdom
  • T/A Joanne Mcerlain
    Project Management Specialist
    T/A Joanne Mcerlain 2006 - 2009
    County Dublin, Ireland
    I worked as a Project Manager on various projects for small business owners. One project involved setting up the first store for a growing European fashion accessory brand in Dundrum Shopping Centre, recruiting staff, setting up daily systems and organising the launch.
  • Genesis Breads
    Business Development Manager
    Genesis Breads Feb 2002 - Jun 2005
    Magherafelt, Northern Ireland
    I worked with buyers in the leading supermarket stores in UK and Ireland. During my time at Genesis, I worked with new product development to bring new products to market, getting the products listed with the supermarkets. We also got a number of lines listed in Waitrose which was the company's first step into this market.
  • Cafe Slice
    Interim Project Manager
    Cafe Slice Jan 2001 - Jun 2001
    Magherafelt, Northern Ireland
    I worked in a consultative capacity in the planning of this innovative and at the time, ground-breaking cafe in a country town in Mid-Ulster, Northern Ireland. The opening coincided with my move back to Dublin and I stopped off for a few months to help get the cafe up and running. Key contribution on branding, menu development, music, customer service and staff training . . . and did I mention ensuring excellent coffee every time!
  • Megaprint (Uk)
    Account Director
    Megaprint (Uk) Apr 1996 - Dec 2000
    London, United Kingdom
    Megaprint was an Anglo-Dutch hybrid specialist print-marketing firm. We created interactive printed products solving the problem for many companies looking to communicate information. The company developed a speciality in creating printed inserts for the breakfast and snack food sectors in particular. We worked on numerous promotional campaigns with Walker's Crisps, a few of which were adapted for their markets by other Fritolay snack-food brands across Europe. One memorable one was a Spice Girl promotion which involved the supervision of the flow-wrapping of 80,000 £5 notes in our flow-wrapping factory in a rural town in South Holland, for insertion into Walker's Crisp bags (which we also supervised). Obviously, as the flow-wraps (as was the case with all promotional inserts) were in direct contact with the food, food safety measures were paramount, not to mention the security of the £5 notes!Project Management, brand and campaign design, specialist print knowledge, adapting to work with other cultures were all key skills developed during my time at Megaprint. I joined as an Account Manager and was promoted to Account Director in 1998.
  • Creative Solutions
    Account Executive
    Creative Solutions Mar 1995 - Apr 1996
    County Dublin, Ireland
    I worked as an Account Executive in this fast-paced marketing agency in Dublin, specialising in Sales Promotion campaigns. Companies / Brands I worked with included Unilever, Jamont, Flora, Persil, Frangelico Liqueur and Super Valu.

Joanne Mcerlain Skills

Strategy Business Strategy Business Development Strategic Planning Strategic Communications New Business Development Social Media Start Ups Market Research

Joanne Mcerlain Education Details

Frequently Asked Questions about Joanne Mcerlain

What company does Joanne Mcerlain work for?

Joanne Mcerlain works for Babble

What is Joanne Mcerlain's role at the current company?

Joanne Mcerlain's current role is MSc Business Development & Innovation. Specialising in route to market business development for owner-managed SME's and family business succession process mentoring. We produce boutique food markets and festivals..

What is Joanne Mcerlain's email address?

Joanne Mcerlain's email address is jo****@****ble.com

What is Joanne Mcerlain's direct phone number?

Joanne Mcerlain's direct phone number is +4477510*****

What schools did Joanne Mcerlain attend?

Joanne Mcerlain attended University Of Ulster, Public Relations Institute Of Ireland, University Of Ulster.

What skills is Joanne Mcerlain known for?

Joanne Mcerlain has skills like Strategy, Business Strategy, Business Development, Strategic Planning, Strategic Communications, New Business Development, Social Media, Start Ups, Market Research.

Who are Joanne Mcerlain's colleagues?

Joanne Mcerlain's colleagues are Sandy Peters, Babble Mayfair, Adela Delarosa, Siglinde Nordsveen, Philippe Morgese, Monica Jones.

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